All over the world various mobility solutions are becoming more and more popular. However, the global shortage of semiconductors and many other parts required to produce vehicles, as well as challenges in logistics are becoming increasingly apparent. Even big companies including carmakers and Apple have been forced to announce that they are cutting production. So if you are planning to launch or expand your mobility business during the next season, this is the last moment to order vehicles and get ready.
Before starting any mobility business, there are three aspects you must consider: market research, software integration, and hardware, as well as vehicle manufacturing and delivery. Market research is entirely dependent on your efforts. You can leave the software to ATOM. Adapting ATOM software to your business idea won't take more than 20 days. However right now the biggest challenge currently all over the world is hardware and vehicle manufacturing and delivery.
Force majeure started shortly after the pandemic, with a dramatic increase in demand for different materials that were previously available in appropriate amounts. Unfortunately, at ATOM we experienced situations when our clients were ready to start their mobility businesses in March and April 2020, but couldn’t launch it before September and even October for the simple reason that vehicles had not yet been delivered. So they just had to watch in frustration as the hottest season passed them by.
It’s a bit easier in Europe
What options of ordering vehicles do you have? If you are located in Europe, then, of course, Europe is the first thing that pops up in your mind. However, the spring of 2020 showed that the availability of vehicles in Europe is extremely limited. If you are not planning a big fleet, then you can probably get by somehow. But if you are planning a fleet with over 100 units, there are just a few options.
The other option is China. ATOM team can help you with contacts, but even so, the task is not simple. It takes time to negotiate with hardware and vehicle providers. You should double-check and make sure that all the details are right, all the documents are in order, and that the vehicles will be ready, as well as shipped on time.
Up to 90 days
At the end of the day, it doesn't matter what manufacturer you choose, the manufacturing lead time starts from the down payment. Depending on the fleet size ordered, you should bear in mind that the lead time may range from 40-90 days. Any customized products or special orders will increase the production lead time to 60-90 days. And it still depends on the number of orders made at the same time by different clients.
The closer the season gets, the more orders can be made. This could also influence the price - the manufacturer may decide to charge more if demand is high. This means unexpected expenditures for you even before your business is up and running.
Fernando Brito, Sales operations manager at ACTON, one of the leading micro-mobility vehicle manufacturers on the market, says that you should definitely add six weeks to the schedule before making a discovery call to the manufacturer and making your final decision. “Normally it takes several meetings to reach a decision. During the first meeting, ACTON usually presents its solutions and listens to the customer’s needs. The next step is the making of a quote. Of course, this usually also creates some discussions and throws up additional issues like shipping costs, taxes, production lead time, and also needs regarding any specific local regulation. Beyond this, this step usually leads to a demo call where all technical and specification details about the vehicles are covered. If everything goes well, then the decision to proceed is made and production can begin. However, negotiations can take more time. In addition, complicated regulatory compliance can require extra meetings about the really specific features of the vehicle. So it is better, of course, to have extra time so you don’t find yourself having to make any decisions in a hurry,” says Fernando.
Additionally, at the beginning of the high season, everything can get a bit crazy. “We try to ensure that our production can fulfill that demand. Moreover, as we grow we are increasing our operational capacity in several markets - namely, Europe - with new facilities and additional personnel. Right now, we are not experiencing any queues for orders, because we’ve planned our production accordingly, and we manage customer expectations successfully,” explains Fernando. He says that ACTON has some batches of vehicles in stock so the company is ready for extra orders of standard vehicles - these can be shipped within 2 to 3 weeks.
Unpredictable logistics
There is still one phase to consider and this is delivering the product to the owner. Covid-19 has posed new challenges to logistics. According to a representative of our logistics partner ACE logistics, planning and implementing logistics could be a real struggle at present: “The pandemic has had a major impact on supply chains all over the world. There were periods when the main Chinese ports were closed for several weeks due to quarantine. There have been movement restrictions in countries due to COVID-19. Factories are short of personnel and therefore the fulfillment of orders is subject to long delays. At the same time, the global consumption boom and economic growth are demanding ever more manufactured goods.”
And with no prospect of a brighter outlook in the immediate to short term, this should be taken into account while planning any orders. According to ACE logistics, the peak importing season from Asia has always been and will be the period from Golden Week in October to the Chinese New Year. During this three to four-month period, massive volumes of industrial, seasonal, and lifestyle goods are exported from China. Historically, spring and summer are a quieter period in terms of freight volumes, which has also led to some slackness inactivity. Unfortunately, this was not the case in 2021. “Since November 2020, we have continued to see freight rates rising several times a month. Waiting times for an empty container and available space on board have already exceeded four to five weeks. Huge volumes of goods have also hit the speed of customs clearance. In addition, we are seeing our customers struggle with manufacturers, who are also under strain. The energy crisis leaves a strong mark on all parties involved. And the global consumption boom is significantly extending the originally planned lead-time,” warns the ACE logistics representative.
Are you ready for the spring of 2022?
Preparations for the spring season are now in full swing. If your goal is to get goods to Europe by the beginning of March 2022, waiting times for empty containers and berths are up to a month. Additionally sea transit times from China to European ports are approximately four to six weeks. Now is the time to lock in deals in the coming weeks! However, it is important to keep in mind that even the best planning is no guarantee that the desired deadlines will be met.
In short, you have to make a decision and place an order for manufacturing hardware and vehicles for your mobility business no later than the middle of December before the Christmas holidays. Then you might get your order by the beginning of the season in March. Orders from manufacturers in Europe are a bit easier, but the availability of vehicles in stocks in Europe could be extremely limited.
All additional measures required to launch your mobility business when your vehicles arrive should be done simultaneously. ATOM can start to prepare all the necessary configurations and integrations for your hardware right away. It will be ready in a maximum of 20 days. Contact us here!
Click below to learn more or request a demo.
🔧 🚗 Simplify fleet management with automation! ATOM Mobility’s latest Task Automation feature creates maintenance tasks automatically, so you can focus on growth instead of scheduling. From mileage-based services to feedback-triggered check-ups, this tool has your fleet covered.
Automating fleet management with ATOM Mobility: The future of task automation
Managing a fleet comes with many moving parts—from ensuring vehicles are serviced regularly to addressing feedback and operational needs. ATOM Mobility’s new Task Automation feature optimizes this process by automatically creating tasks based on each vehicle’s real-time parameters, such as mileage, time, user feedback, and ride count. This allows fleet operators to focus on strategic growth while routine maintenance and issue resolution become automated. Here’s how this feature could make fleet operations smoother, efficient, and more scalable for shared mobility and rental businesses.
Task automation for fleet management
ATOM Mobility’s Task Automation feature builds on its ongoing focus to simplify fleet management. This new addition enables operators to automate task creation based on specific vehicle metrics, reducing manual effort and enhancing overall fleet efficiency.
The idea is brilliantly simple: instead of creating tasks manually (which can be tedious and time-consuming), this tool will automatically create tasks for you based on pre-set conditions.
With Task Automation, you can set specific parameters that will trigger task creation, such as mileage, ride count, ratings, or time. Picture this: every 5,000 kilometers driven, the system can automatically create a “Tire Check” task. Or if a specific vehicle receives user ratings below two stars, a “Low user review, check up required” task can be triggered. This approach to task generation not only saves valuable time but also ensures that vehicles receive consistent care based on real usage and performance, not guessing.
How task automation works in a nutshell
Setting up Task Automation in ATOM Mobility’s dashboard is designed to be as seamless as possible. The process essentially boils down to three simple steps:
- Log in to the ATOM Mobility platform, and head to the Fleet Maintenance section under “More.”
- Create a new automation: Specify the task type (like check-ups or cleaning ro anything else), set priority (low, medium, high), choose the relevant vehicle model, and add an optional description.
- Set a trigger parameter and value: Choose the metric that will trigger the task, whether it’s mileage, ride count, user feedback, or time schedule.
Once everything’s set, the system will keep track of these parameters for each vehicle, ensuring that when a trigger is met, a task will be created automatically and added to the dashboard. You’ll have everything you need to keep each vehicle in tip-top shape without manual oversight.
Why task automation is a game-changer for shared mobility operators
It’s no secret that keeping up with fleet maintenance can be a full-time job—and then some. Task Automation is built to give you time back in your day and enhance fleet health without excessive manual work. Here’s how it shines:
- Minimizing downtime and maximizing efficiency: With automated tasks created on schedule, you’re reducing the chance of missing maintenance, which can lead to unexpected breakdowns or, worse, unsatisfied customers.
- Boosting customer experience: Users expect seamless, safe, and reliable rides. By setting automated checks based on feedback ratings, you can address any hiccups before they escalate, like a regular check-up triggered when user ratings dip, ensuring issues are handled swiftly.
- Optimizing resource allocation: Operators save time, money, and stress by allowing ATOM’s platform to handle task creation. Staff can then focus on actual maintenance rather than constant monitoring and task creation, ultimately lowering operational costs.
Examples of task automation in action
To illustrate how powerful Task Automation can be, here are some scenarios where it could make a real difference for fleet operators:
- Mileage-based maintenance: Automatically set oil changes or tire rotations every 5,000 kilometers. No more sticky notes or vague reminders—once the mileage threshold is hit, the task is created instantly, saving time and maintaining vehicle health.
- Feedback-based follow-ups: Let’s say you have a popular scooter, but a few users have noted a squeaky brake. Once the feedback drops below a specific rating, an automatic check-up task is created. That way, you don’t have to wait for a cascade of bad reviews before you act.
- Time-based cleanings: Hygiene is crucial, especially in shared mobility. You could set a task to clean and sanitize vehicles after a set number of hours or rides, ensuring each user gets a fresh experience without needing someone to track hours.
Task automation meets scalability: ideal for growing fleets
For any business with a growing fleet, Task Automation provides a clear advantage. By using parameters to generate tasks, you can scale up without needing additional manpower just to manage scheduling. As your fleet grows, Task Automation scales with you, handling more vehicles and keeping you updated on the health and performance of each.
Think of it as a maintenance manager that grows alongside your fleet without increasing your operational costs. It’s no longer about manually checking every vehicle at every mile marker; it’s about letting the system manage maintenance alerts while you keep your attention on strategic growth.
Getting started with task automation on ATOM Mobility
Setting up Task Automation is straightforward, but don’t hesitate to ask ATOM Mobility’s team for more detailed guidance. Here’s a quick overview to get you started:
- Select your trigger: Choose between kilometers, hours, ride count, or ratings, based on what matters most to your fleet.
- Define your task requirements: Each task is customizable, so you can specify different needs depending on the type of vehicle or its usage.
- Monitor with ease: Once in place, the automation will handle task creation. Just check in via the dashboard to monitor progress and handle any high-priority issues as needed. All the information and tasks are synced between the dashboard and fleet manager app.
ATOM Mobility’s commitment to innovation means we’re constantly updating our features to make fleet management more efficient and automated. Task Automation isn’t just a convenience—it’s an opportunity to elevate how you manage and grow your fleet in a sustainable way. With automation taking care of repetitive tasks, your team can focus on what really matters: delivering an outstanding experience to every rider.
Why now’s the time to automate with ATOM Mobility
The shared mobility industry is moving faster than ever, and staying competitive means embracing tools that make operations smoother and more efficient. ATOM Mobility’s Task Automation feature is a game-changer that brings automation to the forefront, allowing operators to focus on high-impact work while leaving routine tasks to the platform.
Whether you manage a fleet of e-bikes, scooters, or vehicles, automated maintenance can streamline your operations, prevent issues before they arise, and let your team work smarter, not harder.
Explore more about ATOM Mobility’s fleet management solutions on their blog and discover other products that can help you on your way to creating a micromobility fleet!
🚀 Ready to explore the future of travel and mobility? Here are the top 2024 (Q4) events for business owners and those looking to enter the mobility space! Don’t miss these opportunities to connect, learn, and meet ATOM Mobility team💡
ATOM Mobility will be attending three major events that focus on micro-mobility, car rental and taxi industry. We’re looking forward to making new connections, meeting potential partners, and showing how our platform can revolutionize shared mobility. Here’s where we’ll be and why you should join us!
World Travel Market (WTM) London 2024
- When: November 5-7, 2024
- Where: London, UK
- Website: World Travel Market London
WTM London is one of the biggest events in the travel and tourism industry, but it’s not just for travel enthusiasts! There’s a growing focus on sustainable urban mobility, making it an exciting event for businesses in the micro-mobility and vehicle-sharing space.
With industry leaders from all over the world, this is a fantastic chance to network and learn about how mobility is becoming a key part of travel experiences.
EU Taximesse 2024
- When: November 8-9, 2024
- Where: Cologne, Germany
- Website: EU Taximess
The EU Taximesse is Europe’s top event for taxi and ride-hailing services, but it's not just about taxis anymore. This event is also a great place to explore new mobility technologies, including vehicle-sharing and fleet management solutions. If you’re working in or alongside these industries, this is the event to check out.
Micromobility America 2024
- When: November 14-15, 2024
- Where: Costa Mesa, California, USA
- Website: Micromobility America
If you’re into micro-mobility, is the event to be at! Taking place in California, this event brings together industry leaders, startups, and city planners to discuss the latest trends in urban transportation. From e-scooters to e-bikes, it's a hub for everything micro-mobility. We’re excited to be attending this event to explore how cities can build smarter, greener transport solutions. Whether you're a startup, an investor, or a city planner, we'd love to connect and discuss how we can collaborate to transform urban mobility.
Why are these events a must, if you’re working in the field?
Connect with industry leaders: These events are the perfect place to meet key players in the mobility industry. Let’s chat and see how we can work together to drive innovation in micro-mobility and vehicle-sharing.
Discover the latest trends: Stay ahead of the curve by learning about the newest technologies and business models shaping the future of transportation.
Grow your business: Whether you’re a startup looking for partners or an established company aiming to expand, these events offer incredible opportunities for collaboration.
Shall we meet?
Are you planning to attend any of these events? Reach out to us – we can’t wait to connect!
Don’t miss out on these amazing mobility events in the last quarter of 2024! Whether you're in Cologne, London, or California, these events offer an unbeatable chance to learn, network, and explore the future of urban transportation.