What are the features of the best fleet sharing software?

What are the features of the best fleet sharing software?

If you have decided to launch your vehicle sharing business using existing software, without developing it from scratch, this article will help you to understand what software features you could seek and ask for.

The sharing business is growing worldwide, as is the number of sharing app providers. At ATOM Mobility from time to time we meet clients who are already using some platform, but are not totally happy with it. Moreover they don't know about the multitude of built-in features that they can have at no extra cost. So let's look at some default as well as “nice to have” features that the best sharing software solutions must have.    

Starting the ride

There are several options to start the ride, so the software should be adjustable for all options. It is possible to put a QR code on the vehicle so that the code can be scanned through the app by the user. For the software it means that there should be a functionality in the app that allows the QR code to be scanned, finding the particular vehicle, and allowing the user to drive it as well as letting the system and others know that this vehicle is not currently available.

Another option for the user to start the ride is by clicking the button on the app, thus unlocking it. This function is especially popular in car and moped sharing. The app should link the particular user to the vehicle and the software should allow the ride. Despite the fact that QR codes are more popular, at ATOM we invite our customers to think it over. Unlocking via the app can sometimes be a more reliable choice because QR codes could be broken or not fully visible. In addition, users could have issues with their cameras, so why not start the ride with just one click?

Although it is not very popular, some vehicle sharing companies still offer users the option of making a reservation for the vehicle. In this case, software should do all the jobs - the user identifies the vehicle on the map, makes the reservation, and the vehicle should then wait for this particular user, who scans the QR code or pushes the button when he is ready for the ride. This functionality of keeping the vehicle for a particular time and later offering it to another user should also be automatically managed by the software.

Another challenge is how to avoid the problem of users who missed the previous ride making a reservation for the next ride? And what happens if the same user doesn't show up two times in a row? These limitations on reservations should also be directly available on the platform.

And what happens if a user starts using a vehicle other than the one that was reserved for him? The possibility that this might occur is low, but still should be tested.

Connectivity and tracking the vehicle

Connection to IoT lies on two shoulders – the IoT device that is on the vehicle and the software. It is crucial for you and the operators to always know where the vehicle is located and what its current status is. The software should provide the opportunity to track vehicles and obtain overall information about driving speed, acceleration, and errors. It should also have system alerts in case something happens; for example, someone tries to steal the vehicle or a rider drives outside the parking zone.

Remember that every vehicle makes money for your business every minute that it spends on the street. If something is wrong, then it is in your best interest to know this as soon as possible, as well as to locate the vehicle and dispatch the service team to conduct a check-up. Additionally, if you take care of the fleet and keep it in good condition, malfunctioning risks and additional costs in long term are going to be minimized.

ATOM Mobility software currently supports Segway, Teltonika, Acton, Omni, Okai, Fitrider, Freego, Zimo, Comodule, Hongji, Yadea and Niu IoT devices. Existing integrations allow ATOM Mobility customers to quickly scale the fleet, test and add new vehicle models, and not be limited to their plans. Of course, it is also possible to do custom integrations upon request.

Everything revolves around payments and preventing fraud

Before having anything to do with the user, it is crucial to identify him. In some countries, it is even mandatory, including for scooter and bike-sharing services. But it is also important for your own safety. ATOM Mobility has recently started to collaborate with Veriff – an API solution that allows any website and mobile application to match a person with their government-issued ID. So if the vehicle sharing service provider is using ATOM Mobility software, Veriff's API will directly enable integration of verification processes into mobile apps. It takes less than 2 minutes for Veriff to automatically verify the document. ATOM Mobility supports also other ID verification tools such as Sumsub. However, it is vital to make sure that the tool is robust, offers a good user experience, and is automated and lightning fast before integrating it.

By the way, user experience is very important not only concerning identification, payments, or other separate features but also in regard to the overall convenience of using the platform. Players in the vehicle-sharing business fight for conversions. And this can mean a lot in terms of money. For example, if the software has a conversion rate of 20% on average, then registration for the first ride from 100,000 clients reached will bring less than EUR 225,000 in turnover per month compared to the company that has an average conversion rate of 50%.

When it comes to payments, nowadays there are a lot of payment providers that can be integrated with sharing mobility software. Before choosing one, it is crucial to collect feedback and make sure that integration has a convenient user interface, it is safe and the service provider is stable, i.e. there won't be any significant disruptions. ATOM Mobility clients usually use the most popular global payment providers such as Stripe, Adyen, Paypal and Klarna. In some cases, local payment providers are needed due to legal restrictions, for example, in Saudi Arabia we partner with Hyperpay and in Ukraine, we partner with Concord. So integration with these payment providers is already set up within ATOM Mobility software. Of course, custom integrations can also be done and additional service providers added.

After the payment has been made and the ride has been completed, the invoice should be delivered straight to the user's e-mail box and also made available through the customer profile on the app. For brand awareness and user convenience, it is good that the software is able to personalize the invoice by adding logo and other company details. You can probably even add promotional messages for the next ride. And you should check whether an e-invoice delivered straight to the e-mail address is mandatory, because in some countries it is.

Of course, the most valuable client for the company is one, who makes recurring payments and rides more than once. Recently major players in the field have announced subscription services. In May 2021 Lime rolled out the monthly subscription service Lime Prime. In contrast, Bird offers a monthly fee rent their scooters. The best fleet sharing software has subscription functionality available, so you should definitely consider using it also for your business.

Access through the dashboard and the most advanced features

All the information and functionality mentioned above and a lot more should be accessible through the dashboard available, together with the software and the app. Every employee of the company involved in the vehicle sharing organization process should have convenient access to it from any available device. However, there should be an opportunity to regulate which user has access to what features - different reasons, not every team member needs full access to the dashboard.

Usually, the dashboard helps to manage the fleet, rides, and customers. For the convenience of data analysis, the dashboard should have reporting and data exporting capabilities. An additional feature that you definitely need to look for is heatmaps and rebalancing suggestions, which will help you to plan your fleet and the location of your vehicles by predicting the busiest areas in the city, where vehicles are in the highest demand during certain hours of the day. This functionality is automatically also available through the best software.

Private fleets and working with corporates

And last but not least. Sometimes there is an opportunity to make at least part of your fleet private. This is a corporate and private sharing scheme. In corporate sharing schemes, for example, you can offer part of your fleet to some large company, so this company’s employees have exclusive access to this fleet. In private sharing schemes, you can grant exclusive access to the vehicles to residents of a specific hotel or building. There are many other options available, but the main message is that even this functionality is integrated into the best fleet sharing software, so choose your software partner carefully and wisely.

Software reliability

None of the features discussed here matter if you don’t have an appropriate platform. The biggest complaints from the end users that sharing businesses receive concern the instability of the platform. So always remember to start by checking SLA. It is the indicator of stability that shows the number of minutes during the month that the system experienced some problems. The platform should have indicator of 99.5% -99.9%. If the SLA is lower, all other features don’t make sense as you will definitely received a lot of complaints from the user that something is not working. If you have any additional questions or are interested in integrating some custom features, contact the ATOM Mobility team to find out more. We are one of the biggest and one of the most experienced players in the market.

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From phone tap to smooth ride: the tech stack behind modern shared mobility
From phone tap to smooth ride: the tech stack behind modern shared mobility

🛴📡 That smooth ride you just took? It was powered by a whole ecosystem of hardware and software you never saw. From IoT modules in the vehicle to real-time dashboards and rider apps, shared mobility relies on a solid tech stack to stay online, secure, and profitable.

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You open an app, spot a scooter on the map, and within seconds it unlocks with a click. You ride off, expecting the battery to be charged, the brakes to work, and the whole process to feel effortless. From the very first ride, shared mobility set the standard: vehicles should always be nearby, ready to go, and the whole experience should feel seamless. What most riders never think about, though, is the complex mix of hardware and software working in the background to make every smooth ride possible.

Why the tech matters

Technology is the baseline for the shared mobility business model. Every ride depends on it. Vehicles need IoT hardware to lock, unlock, and report their status. Connectivity has to be stable so operators always know where assets are and what condition they’re in.

IoT, or the Internet of Things, is the technology that connects physical devices – like scooters, bikes, or cars – to the internet. Each vehicle contains a small embedded device (the IoT module) that sends and receives data through mobile networks. This connection allows operators to remotely control key functions such as locking, unlocking, location tracking, and firmware updates. In short, IoT is what makes a vehicle “smart” and manageable at scale.

On the software side, riders expect apps that feel instant and intuitive, while operators rely on dashboards for fleet health, pricing, and support. Add in the realities of theft, battery swaps, downtime, and local regulations, and the stakes become clear. Without a reliable tech stack, even small failures – a scooter that won’t unlock or a payment that stalls – can quickly break user trust and hurt the business.

Where it began

Over the years, several manufacturers have entered the shared mobility IoT space, offering different hardware configurations, network technologies, and integrations. Companies like Teltonika (Lithuania), Comodule (Estonia), Invers (Germany), OMNI (China) and others produce modules compatible with various vehicle types and connectivity standards. Each provider focuses on specific strengths – some prioritize energy efficiency or compact design, others emphasize global coverage or advanced diagnostics. Choosing between them depends on the type of vehicles, operational scale, and software ecosystem an operator plans to use.

Our partner, Comodule was already developing IoT for micromobility when the Corona pandemic hit. Overnight, cities shifted and everyone needed their own safe, private way to move around. Shared scooters and bikes suddenly went from being a niche service to an essential part of urban transport, and the demand for IoT skyrocketed. For IoT manufacturers, it meant long days in development and manufacturing, pushing hard to deliver reliable devices at scale for brands like Uber, Lime, and Hive.

That sharp rise in demand forced them to grow quickly and gave valuable experience in building technology that could perform under real pressure. Fleets that trusted Comodule devices had a backbone they could rely on: vehicles that could be located, unlocked, secured, and managed internationally. Just as important, the IoT had to integrate seamlessly with software systems (like ATOM Mobility). That’s why building robust API and SDK tools became critical – enabling operators to connect hardware to their platforms, control fleets in real time, and access the information needed to keep moving.

IoT as the brain of the vehicle

Inside every connected scooter or bike sits a IoT module, the “brain” that links the vehicle to the cloud. It connects through cellular networks, constantly sending data about location, speed, and battery status. When a rider taps “unlock” in the app, that command travels through the cloud to the module, which triggers the electronic lock and wakes up the vehicle. The same connection allows operators to set geofenced no-parking zones, push over-the-air updates, or activate a sound alarm if the scooter is being tampered with. Battery sensors inside the module report charging cycles and health, so operators know exactly when a pack needs to be swapped or replaced.

All of this data is streamed in real time to the fleet management system, giving providers the ability to monitor hundreds or even thousands of vehicles simultaneously. For operators, these capabilities mean higher uptime, faster theft recovery, and precise control over the entire fleet – the difference between running a struggling operation and a profitable one.

Selecting the right IoT hardware is a long-term decision that affects the entire fleet’s performance. Operators should evaluate network compatibility (2G/4G/5G/eSIM) and regional coverage, integration options such as open APIs and SDKs, and reliability under different weather conditions. Battery efficiency, after-sales support, firmware update policies, and compliance with standards like CE or FCC also matter. In short, IoT isn’t just a component – it’s the operational backbone of any shared mobility business.

Rising expectations in the market

As shared mobility matured, the bar kept getting higher. New scooter generations came with swappable batteries, sturdier frames, and better onboard electronics. Riders got used to apps that respond instantly, process payments in seconds, and show vehicle availability with pinpoint accuracy.

At the same time, competition rose, not only from global players but also from smaller, local operators launching fleets in their own cities. For these companies, reliable hardware was no longer enough. They needed the software layer that connects everything: smooth rider apps, powerful operator dashboards, and analytics to make smarter decisions. Yet many lacked the time and resources to build software on their own.

Software as the missing piece

As fleets grew and competition intensified, operators realized they did not have time or funds to develop their own software layer. They needed a market-ready platform that ties everything together – apps that riders enjoy using and dashboards that give operators full control of their business. That’s where solutions like ATOM Mobility come in.

Platform connects directly with IoT through APIs and SDKs, so every unlock command, error code, or battery update flows instantly between the rider’s app and the operator’s dashboard. Almost any company can launch a fleet with this stack – from large-scale operators to small, local newcomers.

The power of integration

When hardware and software work seamlessly, the rider experience feels effortless. A simple tap in the app sends a command through the cloud to IoT, which unlocks the vehicle and streams live data back in milliseconds. The operator instantly sees the vehicle’s status in the dashboard: battery level, GPS position, and any error codes.

If the scooter leaves a geofenced area, the system reacts automatically. If maintenance is needed, the alert is flagged before it becomes a breakdown. By combining the hardware with software, fleet providers get one complete ecosystem – a stack built to keep vehicles online and users satisfied.

From seamless rides to smarter cities

From a rider’s perspective, shared mobility should always “just work.” That won’t change. But the technology stack behind it is becoming more sophisticated every year. Stricter regulations demand safer and more transparent services, while cities are pushing for integration into broader Mobility-as-a-Service platforms. IoT and software together provide the data and control that operators need, not only to stay compliant but also to improve fleet efficiency and sustainability and to provide insights for city planning.

For users, that sophistication will translate into something simple: services that are more reliable, safer for everyone on the road, and smarter – with data from real-world usage helping to shape better vehicles, better infrastructure, and better cities in the future.

Blog
Digitalising the car rental industry – why it’s happening and what comes next
Digitalising the car rental industry – why it’s happening and what comes next

🚗 The car rental industry is finally catching up with modern mobility. From Norway to Mexico, users are skipping the desk and unlocking their rental cars with just a tap on their phone. Paper contracts, front desks, and "similar model" surprises are being replaced by fast, app-based experiences. Operators like Hyre, Sixt, and Avis are proving that going digital boosts revenue and improves customer satisfaction.

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The car rental industry is finally going digital. Not with just a website and an app, but with a real transformation of how rentals work – from booking to unlocking the vehicle. Customers no longer want paper contracts, counters, or “similar model” surprises. They want convenience, predictability, and self-service.

That’s exactly what happened at Norway’s largest airports, where traditional rental giant Europcar lost its presence to Hyre – a local operator offering a mobile-first, fully digital blend of car rental and sharing. But it’s not just new players like Hyre pushing this shift. Established giants like Sixt and Avis are rapidly digitalising their rental flow as well – rolling out features like app-based bookings, mobile ID verification, and keyless access across key markets.

At ATOM Mobility, we’ve helped operators move toward this digital future for over seven years. The goal is simple: modernise outdated processes, improve the user experience, and create more profitable operations. And right now, the timing for this shift couldn’t be better.

From counters to apps: Why the rental experience is changing

Customer expectations have changed. Today’s users – especially younger ones and business travellers – are used to seamless, mobile-first journeys. They don’t want to queue at a desk, hand over their ID, wait for paperwork, or discover they’re getting a different car than they booked. And in many cases, they simply won’t accept it.

Hyre’s model responds to this new demand:

  • A 100% digital rental experience, available via app, website, or walk-up self-service kiosk
  • Real-time vehicle selection – you see and book the actual car you’ll drive
  • Instant access via smartphone, no human interaction required

And the results are impressive:

  • In 2019, Hyre made €1.1M in revenue with a €1.7M loss. In 2020 – €4.6M revenue, €0.2M profit
  • By 2024, they reached ~€34M revenue and finally turned a solid profit
  • They now operate 2,500+ vehicles, across 100+ models
  • Average revenue per vehicle is ~€37/day (over €1,100/month) – around 50% higher than some other regional competitors

This shift is not just a trend in Norway. It’s a glimpse of where the car rental market is heading across Europe and beyond.

What users gain from a digital rental experience

The benefits for customers are obvious – and powerful:

  1. No waiting at the counter
    Skip the lines, avoid awkward conversations, and get on the road faster. Operators like Sixt now offer full online check-in and mobile app flows that replace the desk altogether.
  2. Car you booked = car you get
    No more vague “or similar” surprises. Apps like Hyre and Sixt let you choose the actual vehicle, right before your trip.
  3. No paperwork, no friction
    Everything is handled in-app: driver’s license verification, payment, pickup, and return.
  4. Unlock with your phone
    Smartphone access makes key handover unnecessary. Some services also offer remote unlock support if something goes wrong.
  5. On-demand rentals
    Rent a car for an hour, a day, or a week – flexible durations are easier to offer with digital flows.

This is what the modern traveller wants: clarity, control, and speed.

Why operators are embracing digitalisation

While the user benefits are clear, the real business case lies in how much better digitalisation makes operations:

  1. Reduced staffing costs
    With no need for front desk staff at every location, operators save significantly – especially at airports and peak-time zones.
  2. Higher fleet utilisation
    Real-time data enables better fleet distribution, faster turnover between rentals, and reduced downtime.
  3. Better user data and insights
    A mobile-first journey provides valuable usage data: when people rent, where, how long, and what kind of car. This helps with pricing, loyalty, and upselling.
  4. Fewer manual errors and disputes
    Digital contracts, ID checks, and timestamps reduce risk and improve accountability.
  5. New revenue models
    Digitalisation opens the door for hybrid models – like Sixt Share – where rental and car sharing meet. One fleet, multiple use cases.

Real examples: Hyre, Sixt, Avis, and Beyond

  • Hyre (Norway): A leader in mobile-first car rental and sharing. Took over Europcar’s prime airport locations in 2024. Profitable, scalable, and 100% digital.
  • Sixt: Offers online check-in, vehicle pre-selection, and app-based car access in key cities. Its Sixt Share product blends traditional rental and flexible car sharing in a single app. Sixt also lets customers select their exact car model up to 30 minutes before pickup.
  • Avis Budget Group: Investing heavily in digital transformation – using AWS to build connected vehicle platforms and real-time user tracking. In Mexico, Avis even launched biometric identity verification, allowing renters to skip counters using facial recognition.

These companies understand that digitalisation isn’t about offering an app – it’s about rebuilding the rental experience around the user. And it's paying off.

What this means for operators (and how ATOM Mobility can help)

If you’re running a rental operation and still relying on paperwork, front desks, or disconnected tools, now’s the time to evolve.

Here’s how you can modernise your operations with help from ATOM Mobility:

  • Replace paper with digital onboarding
    Use in-app license scanning, facial verification, and automated approval flows.
  • Enable keyless vehicle access
    Let users unlock the vehicle via app, securely and reliably.
  • Offer flexible rental durations
    Go beyond daily rates – allow hourly, weekend, or hybrid rental periods.
  • Use data to guide pricing and availability
    Monitor usage patterns and demand in real time. Adjust pricing zones dynamically.
  • Launch new revenue streams
    With digital infrastructure in place, testing car sharing or subscriptions becomes much easier.
  • Cut costs and increase vehicle ROI
    More bookings per vehicle, lower overhead, and happier customers – all enabled by a modern backend.

ATOM Mobility provides all the building blocks to power this shift. Whether you’re a traditional rental company l

ooking to go mobile-first, or a new operator exploring flexible mobility, we’ve built the tech to get you there.

The rental counter is going away

Car rental is becoming more like e-commerce: fast, digital, and customer-led. The counter, the queue, the paperwork – these are all parts of an older model that no longer meets expectations. The future lies in seamless, app-based access that lets users pick the car they want, when they want it.

The Hyre example shows what’s possible with the right model. Sixt and Avis show how even large incumbents are adapting. If you’re an operator – big or small – the time to start this shift is now.

And if you’re looking for a trusted partner to support you on that journey, ATOM Mobility digital rental software is ready. We help rental and car sharing businesses launch, scale, and thrive – with the tech that powers modern mobility.

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