
If you have decided to launch your vehicle sharing business using existing software, without developing it from scratch, this article will help you to understand what software features you could seek and ask for.
The sharing business is growing worldwide, as is the number of sharing app providers. At ATOM Mobility from time to time we meet clients who are already using some platform, but are not totally happy with it. Moreover they don't know about the multitude of built-in features that they can have at no extra cost. So let's look at some default as well as “nice to have” features that the best sharing software solutions must have.
Starting the ride
There are several options to start the ride, so the software should be adjustable for all options. It is possible to put a QR code on the vehicle so that the code can be scanned through the app by the user. For the software it means that there should be a functionality in the app that allows the QR code to be scanned, finding the particular vehicle, and allowing the user to drive it as well as letting the system and others know that this vehicle is not currently available.
Another option for the user to start the ride is by clicking the button on the app, thus unlocking it. This function is especially popular in car and moped sharing. The app should link the particular user to the vehicle and the software should allow the ride. Despite the fact that QR codes are more popular, at ATOM we invite our customers to think it over. Unlocking via the app can sometimes be a more reliable choice because QR codes could be broken or not fully visible. In addition, users could have issues with their cameras, so why not start the ride with just one click?
Although it is not very popular, some vehicle sharing companies still offer users the option of making a reservation for the vehicle. In this case, software should do all the jobs - the user identifies the vehicle on the map, makes the reservation, and the vehicle should then wait for this particular user, who scans the QR code or pushes the button when he is ready for the ride. This functionality of keeping the vehicle for a particular time and later offering it to another user should also be automatically managed by the software.
Another challenge is how to avoid the problem of users who missed the previous ride making a reservation for the next ride? And what happens if the same user doesn't show up two times in a row? These limitations on reservations should also be directly available on the platform.
And what happens if a user starts using a vehicle other than the one that was reserved for him? The possibility that this might occur is low, but still should be tested.
Connectivity and tracking the vehicle
Connection to IoT lies on two shoulders – the IoT device that is on the vehicle and the software. It is crucial for you and the operators to always know where the vehicle is located and what its current status is. The software should provide the opportunity to track vehicles and obtain overall information about driving speed, acceleration, and errors. It should also have system alerts in case something happens; for example, someone tries to steal the vehicle or a rider drives outside the parking zone.
Remember that every vehicle makes money for your business every minute that it spends on the street. If something is wrong, then it is in your best interest to know this as soon as possible, as well as to locate the vehicle and dispatch the service team to conduct a check-up. Additionally, if you take care of the fleet and keep it in good condition, malfunctioning risks and additional costs in long term are going to be minimized.
ATOM Mobility software currently supports Segway, Teltonika, Acton, Omni, Okai, Fitrider, Freego, Zimo, Comodule, Hongji, Yadea and Niu IoT devices. Existing integrations allow ATOM Mobility customers to quickly scale the fleet, test and add new vehicle models, and not be limited to their plans. Of course, it is also possible to do custom integrations upon request.
Everything revolves around payments and preventing fraud
Before having anything to do with the user, it is crucial to identify him. In some countries, it is even mandatory, including for scooter and bike-sharing services. But it is also important for your own safety. ATOM Mobility has recently started to collaborate with Veriff – an API solution that allows any website and mobile application to match a person with their government-issued ID. So if the vehicle sharing service provider is using ATOM Mobility software, Veriff's API will directly enable integration of verification processes into mobile apps. It takes less than 2 minutes for Veriff to automatically verify the document. ATOM Mobility supports also other ID verification tools such as Sumsub. However, it is vital to make sure that the tool is robust, offers a good user experience, and is automated and lightning fast before integrating it.
By the way, user experience is very important not only concerning identification, payments, or other separate features but also in regard to the overall convenience of using the platform. Players in the vehicle-sharing business fight for conversions. And this can mean a lot in terms of money. For example, if the software has a conversion rate of 20% on average, then registration for the first ride from 100,000 clients reached will bring less than EUR 225,000 in turnover per month compared to the company that has an average conversion rate of 50%.
When it comes to payments, nowadays there are a lot of payment providers that can be integrated with sharing mobility software. Before choosing one, it is crucial to collect feedback and make sure that integration has a convenient user interface, it is safe and the service provider is stable, i.e. there won't be any significant disruptions. ATOM Mobility clients usually use the most popular global payment providers such as Stripe, Adyen, Paypal and Klarna. In some cases, local payment providers are needed due to legal restrictions, for example, in Saudi Arabia we partner with Hyperpay and in Ukraine, we partner with Concord. So integration with these payment providers is already set up within ATOM Mobility software. Of course, custom integrations can also be done and additional service providers added.
After the payment has been made and the ride has been completed, the invoice should be delivered straight to the user's e-mail box and also made available through the customer profile on the app. For brand awareness and user convenience, it is good that the software is able to personalize the invoice by adding logo and other company details. You can probably even add promotional messages for the next ride. And you should check whether an e-invoice delivered straight to the e-mail address is mandatory, because in some countries it is.
Of course, the most valuable client for the company is one, who makes recurring payments and rides more than once. Recently major players in the field have announced subscription services. In May 2021 Lime rolled out the monthly subscription service Lime Prime. In contrast, Bird offers a monthly fee rent their scooters. The best fleet sharing software has subscription functionality available, so you should definitely consider using it also for your business.
Access through the dashboard and the most advanced features
All the information and functionality mentioned above and a lot more should be accessible through the dashboard available, together with the software and the app. Every employee of the company involved in the vehicle sharing organization process should have convenient access to it from any available device. However, there should be an opportunity to regulate which user has access to what features - different reasons, not every team member needs full access to the dashboard.
Usually, the dashboard helps to manage the fleet, rides, and customers. For the convenience of data analysis, the dashboard should have reporting and data exporting capabilities. An additional feature that you definitely need to look for is heatmaps and rebalancing suggestions, which will help you to plan your fleet and the location of your vehicles by predicting the busiest areas in the city, where vehicles are in the highest demand during certain hours of the day. This functionality is automatically also available through the best software.
Private fleets and working with corporates
And last but not least. Sometimes there is an opportunity to make at least part of your fleet private. This is a corporate and private sharing scheme. In corporate sharing schemes, for example, you can offer part of your fleet to some large company, so this company’s employees have exclusive access to this fleet. In private sharing schemes, you can grant exclusive access to the vehicles to residents of a specific hotel or building. There are many other options available, but the main message is that even this functionality is integrated into the best fleet sharing software, so choose your software partner carefully and wisely.
Software reliability
None of the features discussed here matter if you don’t have an appropriate platform. The biggest complaints from the end users that sharing businesses receive concern the instability of the platform. So always remember to start by checking SLA. It is the indicator of stability that shows the number of minutes during the month that the system experienced some problems. The platform should have indicator of 99.5% -99.9%. If the SLA is lower, all other features don’t make sense as you will definitely received a lot of complaints from the user that something is not working. If you have any additional questions or are interested in integrating some custom features, contact the ATOM Mobility team to find out more. We are one of the biggest and one of the most experienced players in the market.
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🚗 ATOM Mobility launches a new Web-booker for Digital Rental 🗓️ - letting customers book vehicles directly from the website. Frictionless, branded, and enabled by default for all rental merchants ✅
ATOM Mobility is introducing a new way for users to start their rental journey: the Web-booker widget 🗓️
With this tool, users can book a car (or other vehicle) directly from merchant's website without first downloading the rider app. It creates a smoother entry point for new users while keeping the app central for payments, ID verification, and ride management.
How it works
✅ A dedicated booking link for every merchant
✅ Customers choose area, vehicle, and rental period → confirm booking in seconds
✅ Widget syncs bookings into system automatically
✅ After booking, a QR code + App Store / Google Play links are shown so users can continue in the app
✅ In the mobile app, users finalize payment and ID/driver’s license verification before starting the trip
🎨 The widget matches app’s primary color for a seamless, branded look.
📊 Every booking now shows its Source – App, Web-booker, Dashboard, or API.
👉 Demo it here: app.atommobility.com/rental-widget
Why it matters
Many successful digital rental and mobility platforms combine web and app booking flows to maximize conversion.
Take Turo for example:
- Customers browsing online can instantly reserve a car on turo.com.
- But to unlock the car, upload their driver’s license, and manage the trip, they switch to the dedicated mobile app.
- This dual flow lowers friction for new users while keeping security and payments centralized in the app.
New ATOM Web-booker works the same way - creating an easy on-ramp from website, while letting the app handle verification and payments.
This feature also aligns with the broader industry evolution we covered in Traditional Car Rental vs Peer-to-Peer Car Sharing vs On-demand Car Sharing artticle. As booking models diversify, offering multiple access points - web + app + api – is becoming a standard expectation from customers.
Market context
The global car-sharing market (including peer-to-peer sharing) is projected to reach USD 28.7 billion by 2030, growing from USD 11.5 billion in 2025 at 20% annual growth rate, with digital-first players outpacing traditional operators. One of the biggest success drivers? Reducing onboarding friction and providing automated processes.
- Majority of new customers discover rental brands online before downloading an app.
- Peer-to-peer platforms like Turo and Getaround already leverage web-based flows to capture demand at the discovery stage.
- Traditional operators are also moving to hybrid web+app models to compete with on-demand mobility startups.
The message is clear: giving customers multiple, seamless entry points directly impacts conversion and utilization.
Enabled by default
The Web-booker is enabled by default for all ATOM Mobility digital rental merchants for free. Just place the booking button on your website, and your customers are ready to go.
📩 Want to see how the Web-booker can boost your conversion and simplify rentals? Get in touch with our team and let’s set it up for you.

💸 ATOM Mobility launches “Offer your price” - a rider-controlled pricing feature. Riders can suggest higher or lower fares within pre-set limits. Boosts demand & helps stand out in competitive ride-hail markets 🚖🌍
The ride-hailing market is always changing. From Latin America to Eastern Europe, platforms like inDrive have popularized a new norm: letting riders suggest what they want to pay. Now, in response to this growing global trend, ATOM Mobility is proud to introduce: Offer your price – a fully configurable pricing feature built right into your rider app.
💡How It works
Available on all ride-hail projects, this feature lets riders propose a price – higher or lower than the default fare – within operator-set limits. Drivers can then accept or decline based on the offer.
Here’s how it reshapes the experience:
In the Rider app:
- A new "Offer your price" button appears when selecting a vehicle class.
- Riders can slide or tap “+/-” buttons to adjust price:
- e.g. +30% to get a faster ride 🟢
- or -10% to save on a flexible trip 🔵
- For scheduled rides, this feature is disabled to keep things predictable.
Smart logic behind the slider:
Your admin dashboard defines the limits – say, up to +500% from regular price and down to -30% – and the app calculates step sizes automatically:
- +500% limit → 1 step = 5%
- +100% limit → 1 step = 1%
- +200% limit → 1 step = 2%
Slider position adapts dynamically, depending on your defined range. And yes – the button color and style can be customized to match your brand 🎨.
On the operator dashboard:
You’ll find complete control and clarity:
- Enable/disable the feature per vehicle class
- Set custom % limits for price increase/decrease
- Price card, exports and ride activity logs are all updated with the adjusted ride price
- New ride status - Ride requested (adjusted ride price) for transparency in reporting
What drivers see:
In the driver app:
- Price offers are marked clearly (e.g. 🔻 "Discount requested" or 🔺 "Extra fee offered");
- Final earnings are adjusted accordingly and logged in driver stats.
Who's already doing this – and winning?
Real-world companies are already proving that rider-defined pricing works:
🚘 inDrive (LATAM, Africa, Asia)
Now one of the top global ride-hailing players outside the U.S. (over 200M downloads, active in 700+ cities across 45+ countries), inDrive built its brand around rider-negotiated pricing. It helps them stand out in price-sensitive markets and win over both drivers and passengers with more transparent pricing dynamics.
🚖 Comin (France)
A local success story, Comin has embraced flexible rider pricing to gain traction in several French cities (onboarded 6,000+ drivers). The feature gives them an edge against larger platforms, offering more freedom for users and better utilization for drivers.
These examples show that letting riders bid their price isn’t just a gimmick – it’s a growth strategy.

From our previosu blog “How to Find Your Niche in the Ride-Hail Market”, we saw how localisation and user control drive loyalty and conversion.
This new pricing flexibility supports:
- Emerging markets with income-sensitive riders
- Driver shortages, where riders can tip in real-time
- Brand positioning, letting you stand apart from competition
🚀 Ready to lead the market?
This is just one of the 300+ features available in ATOM’s white-label ride-hailing platform.
Let’s talk about how to launch or upgrade your app with “Offer your price”, advanced pricing logic, and more tools to dominate your niche.
👉 Contact our team and explore how to become the market leader: www.atommobility.com