Shared mobility insights: utilisation data, vehicle types and popularity, trip length and more

Why is this important?

Most mobile apps rely on phone number verification for sign-ups and logins. This is also the case for ATOM Mobility, where users verify their phone number using a One-Time Password (OTP). We use trusted partners like Twilio, Dexatel, and others to ensure secure phone verification. Big companies like Uber, Bolt, and inDrive also follow this method because it helps prevent fraud and unauthorized access.

However, we know that not everyone wants to use their phone number every time they log in. Some users prefer quicker options, especially if they’re alreadyuse Apple or Google on their devices. That’s why we’ve now added these alternatives.

The popularity of Apple & Google sign-in

According to global data, a significant number of people prefer logging in with their existing accounts rather than typing in a phone number. Research shows that about 60-80% of users choose social logins if given the option. That’s a huge number! By adding Apple and Google login, we’re making it even easier for users to sign up and start using your app instantly.

Many popular apps and platforms already offer these sign-in options because they reduce the time it takes for users to access services. The fewer steps involved, the more likely users are to complete registration rather than abandoning the process midway. For businesses, this translates to higher conversion rates and more engaged users.

What this means for your business

Adding Apple and Google login options isn’t just about convenience. It has real benefits for operators as well:

• Fewer support tickets – Phone number verification can sometimes fail due to network issues, wrong numbers, or SMS delays. With Apple and Google sign-ins, users can skip these problems entirely.
• Better user experience – The easier it is to sign up, the more likely users are to complete registration and start using the service.
• More successful registrations – Reducing friction at the sign-up stage means more people will complete the process, leading to higher conversion rates.
• Higher user retention – If signing in is fast and easy, users are more likely to return rather than be discouraged by a slow login process.

Security considerations

It’s important to note that phone number verification still plays a big role in fraud prevention. If users sign in without verifying their number, there’s a higher risk of fake accounts. That’s why we’re keeping the OTP method as the default while offering Apple and Google login as an alternative.

Many companies, including ATOM Mobility, prioritize fraud prevention. While Apple and Google sign-in reduce the risk of failed logins, they also require additional monitoring to ensure that the platform remains secure. Implementing fraud detection measures alongside these sign-in options can help maintain a balance between user convenience and platform security.

How it works

The updated login screen will now include Apple and Google sign-in buttons alongside the phone number option. Users can choose their preferred method, making the process faster and more flexible.

If you are an ATOM Mobility customer, enabling this feature in your app settings is simple. Once activated, users will see the Apple and Google login buttons immediately when they open the app. This small but powerful change can lead to more completed registrations and a smoother onboarding experience.

What’s next?

This is just one of the many improvements we’re bringing to ATOM Mobility. We’re constantly working on new features to enhance the user experience and streamline operations. Check out our other top features:

• Integrations – Connect with various third-party services like Zendesk, Intercom, and Mavenoid to improve customer support.
• Connectivity – Our platform supports multiple IoT devices and vehicle models, ensuring seamless operation.
• Dashboard – Manage your fleet and users efficiently with a feature-packed admin panel.

Future possibilities

At ATOM Mobility, we believe in continuous innovation. Now that Apple and Google login options are live, we are exploring other ways to simplify user access and improve security. Some potential future developments include:

• Biometric authentication – Using Face ID or fingerprint scanning for even faster logins.
• Multi-factor authentication (MFA) – Adding an extra layer of security for high-value users.

With Apple and Google login now available, signing up for ATOM Mobility-powered apps is easier than ever. Whether users prefer OTP verification or a simple one-tap login, they now have more choices. This update is all about making the experience smoother and increasing the number of successful registrations.

If you’re an ATOM Mobility customer, make sure to enable this feature and give your users the flexibility they want. And if you need any help, feel free to reach out to our team!

Stay tuned for more updates as we continue to improve the platform!

Bike-sharing has had a wild ride over the past ten years. Some companies threw thousands of bikes onto city streets without permission, while others spent tons of money but couldn’t figure out how to make a profit. Donkey Republic took a different approach—and it worked.

Started in Copenhagen in 2014, Donkey Republic didn’t rush to expand or rely on big investors. Instead, it focused on working with cities, keeping things simple, and making sure the business could actually make money. In 2023, the company earned €15.4 million (DKK 115.2 million), up 70% from the previous year, and, more importantly, it made a profit of €1.27 million (DKK 9.5 million).

From a simple idea to a growing business

The company’s founder, Erdem Ovacik, got the idea when he saw a friend using combination locks to share bikes with others in Copenhagen. He figured there had to be a better way. The answer? A mobile app and smart locks, so people could rent a bike quickly without needing a docking station.

In 2015, Donkey Republic started with just 30 bikes. Instead of flooding the streets with bikes and hoping for the best, it worked directly with city governments to get approval. That helped avoid the problems that companies like Ofo and Mobike faced when they expanded too fast and then collapsed.

The key of not overdoing

A lot of bike and scooter companies try to grow as fast as possible, spending loads of money and hoping to make a profit later. Donkey Republic didn’t do that. By 2020, it had expanded to 13 countries, including Germany, Spain, the Netherlands, and Finland, but always in a controlled way.

A big part of its success comes from working with cities instead of fighting them. Instead of just dropping bikes on the street and hoping no one complains, Donkey Republic made agreements with local governments. This means the company doesn’t have to worry as much about sudden bans or changing rules.

For example, in 2023, Paris banned rental e-scooters, which was a disaster for other companies. But because Donkey Republic focuses on bikes, it wasn’t affected.

Financial growth and key milestones

Donkey Republic has shown impressive financial progress in recent years. In 2023, the company reported a revenue of DKK 115.2 million – a 70% increase compared to the previous year. Even more importantly, they achieved a positive EBITDA (Earnings before interest, taxes, depreciation, and amortization)  of DKK 9.5 million, marking a shift toward profitability.

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2024 has been even stronger for Donkey Republic. The company reported a revenue of DKK 145 million, representing a 25% increase from 2023. For the first time, they also recorded a positive EBIT of DKK 1 million. This shows that their long-term strategy of working with cities and optimizing operations is paying off.

What makes Donkey Republic different?

Several factors have contributed to Donkey Republic’s success:

• Emphasize partnerships – Rather than competing with cities, they work alongside them, forging long-term agreements that drive stability and growth. Approximately 30% of their revenue stems from B2G and B2B long-term contracts, including subsidies.
• Technology-driven approach – Their smart locks and app-based rentals make it easy for users to find and use bikes anytime.
• Financial sustainability – While some bike-sharing companies struggle with profitability, Donkey Republic has managed to grow revenue while keeping costs under control.
• Commitment to sustainability – By promoting cycling as an alternative to cars, they contribute to cleaner and less congested cities.

What’s next for Donkey Republic

While Donkey Republic has shown that micromobility can be profitable, the road ahead isn’t without challenges. Competition is fierce, and other companies are rapidly expanding their e-bike fleets to compete in Donkey Republic’s space. Additionally, while city partnerships provide stability, they also limit rapid expansion – municipal contracts take time to secure, and some cities prefer to invest in their own public bike-sharing programs.

Still, Donkey Republic is betting that the demand for sustainable, city-friendly transport will only grow. With urban areas across Europe cracking down on car use – such as London’s Ultra Low Emission Zone (ULEZ) and Paris’s car-restriction policies – bike-sharing is well-positioned to thrive.

So while scooter operators continue to battle regulatory headaches and profit struggles, Donkey Republic is proving that a disciplined, city-first approach might just be the key to lasting success in micromobility.