
The more help we expect from technologies, the more we should pump it up with data. For example, if we want to know precisely when public transport will be the most crowded or at what time a particular street will have the heaviest traffic, we have to provide algorithms with as much data as possible about people’s movements. If we have enough data sources and information that can be easily shared, then it’s not a problem. Data will help to make our lives easier.
Vehicle sharing and micro-mobility solutions are becoming more popular each year while expanding in more and more cities and countries all over the world. All these platforms and solutions create a certain amount of data. When used properly, it can help to improve everyday life in the city.
MaaS solutions collects data from several service providers
Mobility as a Service (MaaS) providers are a perfect source of data. MaaS solutions integrate various forms of transport services into a single mobility service accessible on demand. These different transport forms include public transport, as well as ride, car, and bike-sharing. In some cases, this might include data about taxis and car rental services.

Source - https://www.trafi.com/jelbi-tender
The idea behind MaaS is that everything is available inside a single application. So there is no need to pay for each service separately. Moreover, there are different payment plans available – a monthly subscription model with a fixed monthly fee or “pay-as-you-go”, where each leg of the booked trip is priced separately.
In 2021 several interesting and significant MaaS partnerships were announced in Europe. One example is the partnership between the public transport company Arriva Nederland (part of Arriva Group, a subsidiary of Deutsche Bahn), and Moovit - the MaaS solutions specialist owned by Intel. This collaboration has made a new nationwide MaaS solution available to employers in the Netherlands with the chance to provide their staff with a mobility budget for their commuting, business, and private journeys. The MaaS app is called Glimble and it is planning to expand in Belgium, as well as in parts of Germany.
Earlier last year, Swiss Federal Railways - public transport operators in Zurich, Basel, and Bern - created a MaaS solution yumuv. It is the first regional MaaS with subscriptions and is powered by Trafi. In less than two months, yumuv was downloaded by almost 1,000 individuals who made nearly 2,000 rides in Zurich alone. Almost 200 subscribers opted for different subscription packages.

https://www.polisnetwork.eu/article/zurich-basel-bern-bring-new-maas-solutions
This graph by the yumuv app shows how much information can be obtained from one source of the MaaS solution. It is possible to follow people’s movement, the most popular routes to get from point A to point B, as well as the choice of the vehicles along the way. So this data is indispensable.
The more the user is willing to share data, the more he gets in return. This case is no exception. With the development of MaaS, users of the solution get more freedom to choose while moving in the city. Basically, the user can decide on its own terms without the need to switch apps or platforms. Various vehicle options and different service providers are available on one unified interface. The choice between the fastest or the cheapest option is behind the user. As everything is integrated into one app (citymapper, Moovit), it is efficient and fast to also include public transport in the trip.
Google Maps and Moovit - on their way to becoming MaaS?
Recently all the biggest players in the micro-mobility market have moved to where most people are looking for commuting solutions. It all started with Bird, Lime, Waybots (Skip), and Spin joining Transit app in April 2018. Afterward, In Europe, CityMapper added the two biggest bike operators Ofo and Mobike in June 2018. Soon after, CityMapper announced several integrations for bike, moped, and scooter operators, such as Jump, Lime (at that time separate), and Nextbike; Spin, and Bird scooters; and Cooltra, Coup, and ZigZag mopeds.
The next big thing that happened was the exclusive partnership between Google Maps and Lime that started at the end of 2018 and lasted 2,5 years. It was the integration for short-distance trips, only eight months after Lime started to provide e-scooter services. The company announced that the app shows scooters and bikes nearby in the “transit” tab, as well as via “walking” and “cycling” tabs. The app displays information about each vehicle - distance, price, and battery range.
Moovit was the first MaaS company to add routes for cyclists and it happened back in 2018. The company started its partnerships with GoTo, Donkey Republic, Mimoto, Mobike and Bird, Circ, Hive, and several others in 2019. Moovit added more partnerships in 2021 - Beryl in February, Beam in May, and Voi, Tier, Spin, and Getaround the following months ending with Lime in July. This latest deal affected 20 countries and 117 cities including the United States, South America, Australia, and Europe.
FreeNow started first with the integration of its own Hive brand (now defunct), as well as VOI, BOND, Emmy, and MILES in 2020. In the first half of 2021, it continued with adding Tier and Cooltra, in 2022 - Zipp Mobility.
With big players constantly joining Google Maps and Moovit, these platforms have become MaaS trip planning solutions. The only difference is that it is not possible to pay for the trip via these services so they are not classical MaaS solutions. However, they offer a huge benefit in the form of an extensive user database, as well as users’ habits to plan their trips via these platforms. More reach means more customers. And another important benefit for micro-mobility service providers using MaaS solutions is cross-promo possibilities.
GBFS data - future of city planning
It is in the interests of many parties involved to make micro-mobility data available, so there are organizations that focus on that. What this means for you as a service provider - you can spend weeks integrating with each app-aggregator such as Google, or you can use the standard approach by GBFS. This offers the opportunity to join any app aggregator (Google, Movit, city apps) in a few days with no coding at all. And it doesn't matter what micro-mobility service you are providing.
What is GBFS? It is a leading global initiative created by NABSA - North America Bikeshare and Scootershare Association. GBFS is General Bikeshare Feed Specification. A team of bike-share system owners and operators, application developers, and technology vendors developed GBFS and it was later adopted by over 600 bike-share and scooter systems worldwide. The latest version was released in April 2021.
GBFS defines a common format to share the real-time status of a shared mobility system. The purpose of data specification is to enable the exchange of information between multiple parties in a manner that ensures that all parties agree on what the information represents. The GBFS format allows mobility data to be used by a range of software applications for trip planning, research, analysis, visualization, and regulation. This publicly available data allows regulators, researchers, and community members to gain insights that have helped municipalities meet their goals.
GBFS includes information about vehicles (bicycles, scooters, moped, and cars), stations, dock locations, and availability. There is also information about vehicle characteristics including their type of power and the distance that can be traveled on the remaining charge. Geofenced areas are also included in this set of information, i.e. data about rules related to speed, parking, and prohibited zones.
So what's in the data available for the city? If we specifically talk about information about cars, it is now possible to quickly convert car trips to electric vehicle trips. Questionnaire data in the US shows that this occurs with approximately 30% of all rides. If this is too specific for you, bear in mind that any insights are potentially going to provide the opportunity to optimize the city’s infrastructure and help to make the city more user-friendly and sustainable. And as we all know, this and any other innovations will most likely help to grow the city’s reputation worldwide.
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🚗 Want to keep your car sharing ratings high? Customers expect reliability, transparency, and great service - and their reviews reflect it. From AI-powered photo verification to seamless IoT connectivity, here are 7 game-changing solutions to improve your ratings and build trust with your users.
Car sharing can be a tough business. Your fleet is constantly in motion, customers have high expectations, and every review can impact your reputation. The difference between a good business and one that struggles often comes down to customer satisfaction – and that means keeping your ratings high.
So, what are the best ways to improve ratings in car sharing? Here are some smart solutions that can make a real impact.
1. AI-powered photo verification to prevent surprises
No one likes picking up a car and finding it scratched, dented, or dirty. AI-powered photo verification helps prevent these problems before they affect your ratings. The system ensures that users take proper photos before and after their ride. If a car is parked badly or a photo doesn’t show the vehicle correctly, the system flags it. This reduces disputes, increases accountability, and improves overall service quality.
Users also feel more secure knowing that they won’t be held accountable for damage they didn’t cause. This small step significantly improves trust in your service, which in turn helps maintain higher ratings over time.
Want to integrate this? Check out how ATOM Mobility supports smart integrations.
2. Customer support that actually helps
Fast and effective customer support is a game changer. Users expect quick answers, especially when they’re locked out of a car or facing a technical issue. Integrating tools like Zendesk, Intercom, or Mavenoid provides live chat, automated AI-powered answers, FAQs, and even emoji-based responses to make communication smoother. Happy customers leave better ratings – it’s that simple.
A great support system also means fewer negative reviews, as frustrated users are less likely to vent online when they can quickly get the help they need. Plus, automated FAQs help users solve minor issues on their own without waiting for a response.
3. Great IoT connectivity for a better experience
A smooth, uninterrupted experience is one of the biggest factors in user satisfaction. Vehicle connectivity solutions ensure that cars are always accessible when needed. Imagine a user trying to unlock a car, but the IoT lags or the car doesn’t respond. Frustrating, right? Integrating reliable IoT solutions minimizes these issues, making your service more dependable. ATOM Mobility supports a wide range of IoT modules like Teltonika, Geotab, INVERS and several others. This means your fleet remains connected, responsive, and reliable no matter what car models you have in your fleet.
A connected fleet also allows operators to quickly detect vehicle malfunctions, battery levels, and maintenance needs, ensuring cars remain in top condition before issues escalate.
See how seamless connectivity makes car sharing better.
4. Let users rate their ride
Giving customers a voice is essential. By allowing them to rate their ride, you get valuable insights into what’s working and what’s not. Did they like the cleanliness? Was the car easy to access? Was the trip smooth? This data helps you adjust and improve, keeping your service top-notch. Plus, users appreciate being heard, which encourages them to leave better reviews.
Encouraging feedback also lets you identify problem areas before they turn into frequent complaints. A proactive approach keeps customers engaged and boosts loyalty.
5. Clear and simple pricing
Surprise fees are a surefire way to get bad ratings. Users want transparency when it comes to pricing. Make sure your app clearly displays all costs upfront, including any deposits, insurance fees, or extra charges. Simple and honest pricing leads to trust, and trust leads to better reviews.
It also helps to offer clear explanations of what happens in case of late returns, damages, or toll fees. When users know what to expect, they’re less likely to be upset when additional charges apply.

6. Keep your fleet in top shape with preventive maintenance
It might sound obvious, but maintaining your vehicles properly is a huge factor in customer satisfaction. No one wants to deal with a car that smells weird, has a flat tire, or makes strange noises. Regular inspections, automated maintenance tracking, and in-app damage reporting help keep your fleet in top condition. Implementing task automation can further improve fleet maintenance, ensuring vehicles are always in optimal condition with minimal manual intervention. Well-maintained cars, happy customers, higher ratings.
Adding small touches like air fresheners, charging cables, and regular interior cleaning can elevate the user experience. Even if a vehicle is a few years old, good upkeep makes all the difference in perception.
7. All-in-one dashboard for smarter management
You can’t improve what you don’t measure. An advanced dashboard lets you track vehicle performance, monitor customer feedback, and optimize operations in one place. ATOM Mobility’s dashboard solution provides detailed analytics, helping you stay on top of issues before they affect your ratings.
By leveraging data insights, operators can identify peak rental times, adjust pricing models, and plan fleet expansions accordingly. A well-optimized system keeps operations efficient and users satisfied. Additionally, vehicle damage management helps customers easily report damages, allowing operators to address issues faster and improve overall service quality.
Improving your car sharing ratings isn’t rocket science, but it does require the right tools. By integrating AI-powered photo verification, enhancing customer support, ensuring seamless connectivity, and keeping your fleet well-maintained, you can significantly boost user satisfaction. And when customers are happy, your ratings – and your business – will thrive.

At ATOM Mobility, we’re always looking for ways to improve the user experience. One of the most requested features from our customers has been alternative login options. And now, we’re happy to announce that Apple and Google sign-in options are finally here!
Why is this important?
Most mobile apps rely on phone number verification for sign-ups and logins. This is also the case for ATOM Mobility, where users verify their phone number using a One-Time Password (OTP). We use trusted partners like Twilio, Dexatel, and others to ensure secure phone verification. Big companies like Uber, Bolt, and inDrive also follow this method because it helps prevent fraud and unauthorized access.
However, we know that not everyone wants to use their phone number every time they log in. Some users prefer quicker options, especially if they’re alreadyuse Apple or Google on their devices. That’s why we’ve now added these alternatives.

The popularity of Apple & Google sign-in
According to global data, a significant number of people prefer logging in with their existing accounts rather than typing in a phone number. Research shows that about 60-80% of users choose social logins if given the option. That’s a huge number! By adding Apple and Google login, we’re making it even easier for users to sign up and start using your app instantly.
Many popular apps and platforms already offer these sign-in options because they reduce the time it takes for users to access services. The fewer steps involved, the more likely users are to complete registration rather than abandoning the process midway. For businesses, this translates to higher conversion rates and more engaged users.
What this means for your business
Adding Apple and Google login options isn’t just about convenience. It has real benefits for operators as well:
- Fewer support tickets – Phone number verification can sometimes fail due to network issues, wrong numbers, or SMS delays. With Apple and Google sign-ins, users can skip these problems entirely.
- Better user experience – The easier it is to sign up, the more likely users are to complete registration and start using the service.
- More successful registrations – Reducing friction at the sign-up stage means more people will complete the process, leading to higher conversion rates.
- Higher user retention – If signing in is fast and easy, users are more likely to return rather than be discouraged by a slow login process.
Security considerations
It’s important to note that phone number verification still plays a big role in fraud prevention. If users sign in without verifying their number, there’s a higher risk of fake accounts. That’s why we’re keeping the OTP method as the default while offering Apple and Google login as an alternative.
Many companies, including ATOM Mobility, prioritize fraud prevention. While Apple and Google sign-in reduce the risk of failed logins, they also require additional monitoring to ensure that the platform remains secure. Implementing fraud detection measures alongside these sign-in options can help maintain a balance between user convenience and platform security.
How it works
The updated login screen will now include Apple and Google sign-in buttons alongside the phone number option. Users can choose their preferred method, making the process faster and more flexible.
If you are an ATOM Mobility customer, enabling this feature in your app settings is simple. Once activated, users will see the Apple and Google login buttons immediately when they open the app. This small but powerful change can lead to more completed registrations and a smoother onboarding experience.
What’s next?
This is just one of the many improvements we’re bringing to ATOM Mobility. We’re constantly working on new features to enhance the user experience and streamline operations. Check out our other top features:
- Integrations – Connect with various third-party services like Zendesk, Intercom, and Mavenoid to improve customer support.
- Connectivity – Our platform supports multiple IoT devices and vehicle models, ensuring seamless operation.
- Dashboard – Manage your fleet and users efficiently with a feature-packed admin panel.
Future possibilities
At ATOM Mobility, we believe in continuous innovation. Now that Apple and Google login options are live, we are exploring other ways to simplify user access and improve security. Some potential future developments include:
- Biometric authentication – Using Face ID or fingerprint scanning for even faster logins.
- Multi-factor authentication (MFA) – Adding an extra layer of security for high-value users.
With Apple and Google login now available, signing up for ATOM Mobility-powered apps is easier than ever. Whether users prefer OTP verification or a simple one-tap login, they now have more choices. This update is all about making the experience smoother and increasing the number of successful registrations.
If you’re an ATOM Mobility customer, make sure to enable this feature and give your users the flexibility they want. And if you need any help, feel free to reach out to our team!
Stay tuned for more updates as we continue to improve the platform!