Improving your vehicle-sharing operations with ATOM's unique features
October 7, 2023
min. read
Are you thinking about launching a vehicle-sharing business, or perhaps you're already in the game? No matter where you are in your business journey, it's vital to understand that in this industry, software can be a game-changer when it comes to your success.
An easy-to-use and intuitive platform with a comprehensive set of features can draw in customers and keep them coming back. For operators, it's about extracting valuable insights from the software to better run their business.
The good news is that ATOM Mobility has a range of fantastic features that can take your vehicle-sharing venture to the next level. In this blog post, we'll dive into these features and discover how they can improve your business.
Let's get started!
Corporate integration: promoting sustainability together
With ATOM, vehicle-sharing companies can extend their services to other businesses through corporate accounts and corporate invoicing. This feature facilitates a unique and mutually beneficial partnership between vehicle-sharing providers and companies interested in their services.
Imagine, for instance, a forward-thinking bank that aims to foster a greener and more sustainable approach to mobility for its employees. Instead of every employee relying on their individual cars or traditional transportation methods, the bank decides to collaborate with a vehicle-sharing operator. This collaboration involves setting up a corporate account within ATOM's platform.
In this scenario, the employees gain access to a fleet of shared vehicles registered under this corporate account. These vehicles can include cars, bicycles, scooters, or any mode of transportation available in the vehicle-sharing network. The management can also decide and set up limitations for the usage, for example, set a limitation of a maximum of 200 EUR/month per employee to cover expenses for transportation or allow to use corporate payment method only during weekdays.
This feature creates a win-win scenario, where businesses can promote sustainable practices among their employees – while vehicle-sharing operators gain a reliable source of revenue through corporate partnerships.
Loyalty module: the key to improved user satisfaction and retention
ATOM Mobility's loyalty module adds a fun dimension to its customizable white-label platform. This gamification integration enhances the overall user experience and allows operators to stand out from the competition.
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So, what makes gamification such a great feature?
It makes apps more enjoyable by adding game-like elements, boosting user satisfaction. Popular apps like Duolingo, Fitbit, and Headspace have successfully employed gamification to engage users. ATOM Mobility led the white-label shared mobility industry by introducing this feature for the first time in the summer of 2023. Broadly speaking, gamification provides:
- Enhanced user engagement: Challenges, rewards, and interactive elements motivate users to actively participate, increasing app usage.
- Improved user retention: Gamified elements foster a sense of progression, enticing users to return for more.
- Data insights: Gamification provides valuable data on user behavior, enabling personalization and higher engagement.
With the loyalty module, operators gain access to a special dashboard to create challenges. These can be personalized with titles, points-based goals, duration, and enticing rewards like ride discounts. Multi-level challenges add excitement, keeping users engaged.
Operators can customize the module by adjusting points, point calculation logic, challenge length, and more. When users complete challenges, they receive rewards. Data insights help operators gauge the engagement and effectiveness of their efforts.
ATOM's clients have noticed a boost in customer engagement and more rides as soon as they started using the loyalty module. You, just like other operators, can also enjoy these benefits by choosing ATOM.
Adding flavor with group discounts and bonus zones
ATOM also offers two unique features that offer advantages to both customers and operators: group discounts and bonus zones.
Group discounts
ATOM Mobility's platform allows operators to implement group discounts. Whether targeting students, businesses, or other specific groups, operators can create custom discount levels. In the backend, they can easily manage group memberships.
It's straightforward – when group members log in, they see discounted rates tailored to their group. This feature not only attracts a wider audience but also fosters loyalty among targeted groups, making it an attractive proposition for various demographics.
Bonus zones
To promote high-demand areas and incentivize riders, ATOM Mobility has introduced the concept of bonus zones. These zones encourage users to end their rides in specific popular locations. When users comply, they receive bonuses.
The innovative aspect is that the bonus is applied before the ride is charged, meaning users get an immediate discount. For instance, if a user's ride costs 4 EUR and a 10% bonus is set, they'll be charged only 3.60 EUR, with 0.40 EUR deducted as a bonus. Users can also use accumulated bonuses to pay for rides in full, making it a compelling way to encourage repeat business and reward user loyalty.
Add-ons: an opportunity to upsell insurance
Add-ons available through the ATOM dashboard are a versatile tool designed to provide riders with various services, including insurance, donations, participation in lotteries, or any other service that aligns with your offerings.
Here's how it works:
Before starting a ride, app users can activate the add-ons you've created, which will be billed on top of your standard ride fees. The pricing structure for add-ons comprises a fixed fee, a time-based fee, and a distance-based fee, and operators can adjust and mix these elements as they see fit.
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Add-ons in the ATOM Mobility platform offer benefits to both users and operators. From a user perspective, they provide customization, value, and control, allowing riders to tailor their experience and choose services like insurance or donations based on their preferences.
For operators, add-ons can create new revenue streams and differentiate services. They also provide valuable data insights into user behavior and preferences, enabling data-driven decisions and the potential for partnerships with third-party service providers, such as insurance companies.
Dynamic pricing
Now you can ensure that the pricing of your services automatically adjusts based on times of the day and days of the week - this feature lets you automate price adjustments by setting time-sensitive multiplicators that will increase or decrease the pricing of your service, for example, twice the normal price for weekend evenings or a 30% discount early Tuesday and Wednesday mornings.
How does it work?
The system will take the standard price for the Vehicle model (vehicle-sharing module) or Vehicle class (ride-hail module) and multiply it by the multiplicator set in Dynamic pricing if the ride is started/requested within specified times and days.
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Stand out from the competition with ATOM Mobility
As more consumers opt for sustainable transportation, the vehicle-sharing industry is set to see increased demand in the years ahead. This growing demand will bring more operators into the field, intensifying competition.
One way to distinguish yourself is by delivering an exceptional user experience through software. Alongside the unique features we've explored, ATOM Mobility also provides all the core features you would expect, including a customizable rider app, a feature-rich operator dashboard, AI-powered vehicle analysis, and robust data and analytics tools to support informed business decisions.
Don't miss the chance to captivate your users and stand out in the shared mobility industry!
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
Blog
How to find your niche in the competitive ride-hail market: real-world examples of businesses that resonate
💡Want to break into the ride-hail market but don know what’s your angle and how to make yourself visible in an already packed field? Check out how InDrive, BLACWOLF, and COMIN found their unique angles to thrive in a competitive space! 🚗
December 18, 2024
min. read
The ride-hail market is crowded, fiercely competitive, and often dominated by household names like Uber and Bolt. But don’t let the giants fool you into thinking there’s no place for you. With some creative thinking and a unique angle, you can get on the road quite quickly. The secret? Finding the one thing that sets you apart from others. Let’s explore how some notable players (both veterans and newcomers) have done just that.
InDrive: A pioneer in price negotiation
🔹 Over 200M downloads, active in 700+ cities across 45+ countries
🔹 Unique feature: Set your price - Riders offer a fare, and drivers can accept or negotiate!
🔹 Drivers pay no commission, just a small monthly subscription, giving them better earnings.
🔹 Unique market entry: Initially free usage for drivers (no commission, no subscription).
Before we discuss the latest players, let’s revisit InDrive, a company that entered the market years ago with an approach that sounds almost too simple to work – offer your price.
The idea is straightforward. Instead of accepting a fixed fare, riders suggest how much they’re willing to pay. Drivers, in turn, can accept, counter, or reject the offer. It’s a dynamic that mirrors haggling at a bazaar but digitized for the modern commuter.
This model resonated. Riders felt empowered, and drivers appreciated the flexibility, especially in sensitive markets where fair pricing is a concern. InDrive rapidly scaled across emerging markets like Latin America, Russia, and Southeast Asia, regions where affordability and negotiation are cultural norms.
The takeaway here? InDrive’s “offer your price” model wasn’t just a fun gimmick, but a solution tailored to specific markets and demographics, offering fair rides to anyone who needs it. If you’re entering the ride-hail space, ask yourself: what unique cultural or social nuance can you leverage to disrupt the market in the region?
BLACWOLF: The armed and ready approach
🔹 Unique feature: Focus on rider security with armed & trained drivers 🛡️
🔹 Launched in Atlanta (2023), now expanding across Arizona, Florida, Georgia, Tennessee, and soon Houston, Austin, and Dallas!
🔹 Over 300K downloads in just 1.5 years.
Now, let’s fast-forward to the present and head to the U.S., where BLACWOLF has entered the scene (launched in Atlanta, 2023), now expanding across Arizona, Florida, Georgia, Tennessee, and soon Houston, Austin, and Dallaswith an eyebrow-raising twist: drivers who carry firearms.
BLACWOLF was launched in response to concerns over driver and passenger safety. Their USP (unique selling proposition) is ensuring peace of mind through armed drivers. As their slogan says, “We didn't reinvent ride-hailing; we just made it safer.”
As controversial as it sounds, it’s resonating in specific markets like Houston, where personal security is a priority for many.
This approach has gained traction, especially among passengers who prioritize safety or feel underserved by existing ride-hail platforms. Of course, it’s not without its challenges. Regulatory hurdles and liability concerns spring to mind; however, BLACWOLF is scaling rapidly, proving that a polarizing angle can still be a winning one.
Don’t shy away from bold ideas that cater to real pain points. Whether it’s safety, convenience, or cost, identifying an underserved need can help you stand out in a crowded market.
COMIN: France’s bid-for-ride disruptor
🔹 Unique features: Offering a fair 10% commission and Set your price feature (similar to inDrive).
🔹 Quickly onboarded 6,000 drivers, capturing 15% of the market in record time.
Over in Europe, a fresh player called COMIN is shaking things up in France. This newcomer has onboarded 6,000 drivers, taking 15% of the French market almost overnight, a feat that’s turning heads across the industry.
COMIN’s secret sauce? A bidding system that allows passengers to submit offers for rides, giving drivers the choice to accept or negotiate. Yes, it’s like InDrive, but with a hyper-local twist tailored to France’s market dynamics.
To fuel their growth, they’ve also raised €300,000 in seed funding from Station F, Europe’s largest startup incubator. By focusing on one market and perfecting their model, COMIN has avoided doing too much at once—proof that a focused approach often trumps trying to be everything to everyone.
For aspiring ride-hail entrepreneurs, COMIN serves as a case study in starting small but thinking big. Specializing in one region or demographic before expanding can help you gain traction and refine your offering.
The ride-hail market may look like a fortress, but even the strongest walls have cracks. With creativity, boldness, and the right platform to support your vision, there’s no reason you can’t break through and thrive. Are you ready?
How ATOM Mobility can help
So, you’ve got your groundbreaking idea. What’s next? To turn your vision into a reality, you’ll need a robust platform to build on—and that’s where ATOM Mobility comes in.
ATOM provides a ready-made platform for entrepreneurs looking to launch ride-hailing or mobility services. With customizable tools, seamless integrations, and scalable tech, ATOM lets you focus on your unique value proposition while we handle the backend.
Ready to make your mark in the ride-hail world? Join ATOM Mobility today and start your journey!
Blog
Cracking the code of car sharing: Best technology for car sharing business
🚘💡 What keeps cars in car-sharing businesses connected? From CAN bus and OBD devices to cutting-edge IoT providers like Teltonika, Invers and Geotab, it’s all about the hardware!
November 27, 2024
min. read
Car sharing is more than just a trend—it’s a game-changer for urban mobility, helping people access vehicles without the headache of owning them. But what makes it all work? Let us introduce the tech behind car sharing and explore how companies like ATOM Mobility make it easier to start and scale your shared mobility business profitably.
The three pillars of car sharing technology
At the heart of every car-sharing operation are three key technologies that connect vehicles to platforms: CAN bus, OBD, and OEM telematics. Here’s what they do and why they matter:
1. CAN Bus: The car’s internal network
The Controller Area Network (CAN) bus acts like a car’s central nervous system, allowing different components to talk to each other. It delivers detailed data—fuel levels, battery status, or even tire pressure—directly to your car-sharing platform. This deep integration also allows remote actions like locking or starting the vehicle.
However, CAN systems require professional installation, which can mean higher upfront costs. For larger operators with fleets that need granular control and detailed diagnostics, it’s a must-have.
2. OBD: Affordable and easy to deploy
On-Board Diagnostics (OBD) devices are the plug-and-play heroes of car sharing. Simply connect them to the car’s diagnostic port, and you’ve got instant access to location, speed, and engine health. They’re affordable, quick to set up, and ideal for small-to-medium operators just getting started.
That said, OBD devices offer less functionality compared to CAN. They’re perfect for a more basic setup but might not suit operators who need advanced data or remote vehicle controls.
3. OEM Telematics: Factory-installed genius
OEM telematics systems come pre-installed in many modern cars. These systems provide seamless connectivity and are highly reliable, enabling features like real-time tracking, diagnostics, and remote locking.
The downside? OEM telematics tie you to the car manufacturer’s system, which can limit customization. If your fleet is from a single brand, this is a fantastic option. For mixed-brand fleets, integrating other devices might make more sense.
The IoT providers helping you succeed
Beyond these three core technologies, IoT providers offer additional tools to supercharge your car-sharing operations. Here are four standout names making waves in the industry:
Teltonika
WEB: https://teltonika-gps.com
Headquartered in Lithuania, Teltonika has been at the forefront of IoT since 1998. With over 1,600 employees, the company specializes in GPS trackers and other connected devices that bring real-time tracking, security, and driver behavior analysis to your fleet. Their scalable solutions are ideal for growing car-sharing businesses.
Geotab
WEB: https://www.geotab.com
Based in Canada, Geotab supports over 2 million vehicles worldwide with its advanced fleet management tools. Their telematics devices don’t just track vehicles—they provide insights into fuel efficiency, maintenance needs, and safety. For operators focused on data-driven optimization, Geotab is a top choice.
INVERS
WEB: https://invers.com/en/solutions/cloudboxx
Germany’s INVERS is a leader in shared mobility tech, offering the CloudBoxx device to connect vehicles with car-sharing platforms. Easy to integrate and reliable, CloudBoxx ensures a smooth experience for operators and users alike. With a strong presence in Europe and North America, INVERS is a trusted name in the industry.
Acacus
WEB: https://www.acacusgroup.com
Operating out of the UAE, Acacus combines IoT and AI to deliver smart mobility solutions. Their tech is widely used in government projects and private fleets, especially in regions embracing smart cities. Acacus brings innovation and reliability to shared mobility operators aiming for cutting-edge solutions.
How ATOM Mobility comes into the picture?
Technology is only as good as the platform that connects it all. That’s where ATOM Mobility shines.
ATOM’s software integrates seamlessly with devices from Teltonika, Geotab, INVERS, and others, making it simple to connect your fleet and manage everything from a single dashboard. No matter the size of your operation, ATOM provides tools for real-time tracking, user management, and secure payments—all with intuitive design and full support.
Whether you’re launching your first car-sharing fleet or expanding across multiple cities, ATOM helps you scale profitably and with confidence. We make the technical stuff easy so you can focus on growing your business.
Why is car sharing the future?
Urban living is changing. People are moving away from car ownership, opting instead for flexible, on-demand solutions like car sharing. It’s convenient, cost-effective, and kinder to the planet.
With tech like CAN, OBD, OEM telematics, and IoT devices driving the industry forward, the potential for shared mobility is enormous. But to succeed, operators need the right tools to manage fleets, optimize performance, and deliver a great user experience.
Join us
Ready to start your car-sharing journey? Book a demo with ATOM Mobility and let’s get moving!
Driver App demo credentials - Email: test@atom.com, Password: driver
