How can car-sharing help to save the planet? (bonus: most popular car sharing apps review)

How can car-sharing help to save the planet? (bonus: most popular car sharing apps review)

Climate changes this summer have warned us as never before. Greenhouse gas (GHG) emissions from transportation account for about 29 percent of total U.S. greenhouse gas emissions alone, making it the largest contributor of U.S. GHG emissions. It is not easy to refuse the comfort that car ownership provides. However, nowadays you have the option of sharing cars and only using them when necessary.

At first glance, owning a car looks convenient, and indeed it is in terms of driving. But it also means constant costs and the loss of value of your property - your vehicle. Experts say that a car loses between 15% and 20% of its value each year.

Car owning vs car sharing

What else do car owners pay for? Constant investments have to be made in repairs and maintenance, for example, when washing the car or changing the oil and filling it with gas, or charging in the case of an electric vehicle. In addition, adjustments to the weather conditions are mandatory, for example, changing tires before the winter and summer seasons. The car should have insurance while in traffic and you should also cover parking costs not to mention the fact that you have to have places to park your car that could be easily reached from home, as well as from the office.

You can avoid all those troubles when choosing a ride-sharing option - your car will always be full of gas or charged, clean, and with the equipment that is adjusted to the season. No additional costs - just pay for your ride and leave the car where it is convenient for you. Moreover, if you need a bigger car for the ride with the whole family, you can have it! Just choose a SUV closer to you with the car-sharing option. And pay less for a small car if you are riding alone.

Car sharing is also more convenient than renting a car. Renting invariably means planning, scheduling, and getting to the parking lot for rented cars. Renting sometimes also involves hidden costs. Car-sharing is easier - if the car is not available at the moment at the closest to your location, look around in the app and you will definitely find a spot, where a car is available near you.

Game changer

Nearly 90% of Americans own cars. Unfortunately, this means not only a convenience for car owners but also traffic jams and pollution. And according to The Guardian, this quantity of cars costs the economy $124bn. So car-sharing has been seen as a real game-changer. According to a Berkeley study, one car for sharing can replace 7 to 11 privately owned vehicles. Thus cities can become greener not only in the context of reduced levels of air pollution, but also significantly reduced parking lots. Moreover, this means less wear on roads as fewer cars drives around the streets.

Fine, but what is the real advantage, when there are still a lot of cars on the street? How does this actually help to save the planet? Well, with car-sharing there still will be fewer cars on streets and in traffic. Car-sharing providers are thinking of their business so they will always choose the most fuel-efficient cars. Whenever possible, electric cars are going to be included in their fleet. Electric cars have zero emissions. Also, more small cars are going to be available as people who are driving alone don't need big cars or ones that consume a lot of fuel. This means less air pollution. And the air is also less polluted during the manufacturing process because 1/5 of emissions released in a car’s lifetime come from its production. This amount is even smaller with electric cars as they are smaller themselves so they cause less greenhouse gas emissions in production.

Of course, there are also some downsides to switching to car sharing. For example, manufacturers cannot be happy with smaller demand. A lot of factory workers and their families depend on the demand and income from car production. In addition, fewer public transport users mean less income for public transport companies.

Struggles for car-sharing businesses

There are still quite a lot of struggles for car-sharing business owners. For example, experts emphasize that car sharing is beneficial only in areas with the appropriate population density. In other words, there should be a demand for the service. The biggest challenge of the car-sharing business is to survive in small villages where people usually travel large distances to work and it is more convenient and probably even cheaper for them to have their own cars.

The other issue worth mentioning, which is a challenge faced by big cities is parking lots. There should be enough free spaces in the city to park cars. Especially in high-density areas. If this possibility is not available and users have to travel long distances from the parking lot to the office or house, users will soon lose interest in the service.

What other obstacles should car-sharing business owners consider? Demand for cars via sharing is not constant. There are peak hours that are hard to manage due to the limited amount of vehicles, while users easily get upset if a car is not available when they need it. In addition, people want to use car-sharing across as wide a geographical area as possible. This creates challenges for car-sharing business owners, as there should be enough users all around, who are willing to use the service.

Best car-sharing apps according to Google Play and App Store

Share Now (car2go & DriveNow)

App Store Rating: 4.8/5
Google Play Rating: 4.4/5

There is no monthly or membership fee - users pay while using the service. Rates depend on vehicle and location and gas is included in the price so there is no need to refuel. There is a 24-hour limit on rental time or the option to select the trip package while indicating the length of the trip. No reservations are required - pick up and drop off the vehicle anywhere within the area of operation.

Zipcar

App Store Rating: 4.5/5
Google Play Rating: 3.8/5

Zipcar charges $7 per month or a $70 per year membership fee. There is also a one-time $25 application fee. Car sharing service costs $10 per hour or $82 a day. It is possible to rent a car for hours or days however there are a few plans available. Prices vary depending on location. Gas, insurance, and 180 miles are included in the price.

Getaround

App Store Rating: 4.7/5
Google Play Rating: 3.7/5

This app has a $99 hardware fee. After three months, a $20 per month subscription fee kicks in. Daily rental rates can range from $20 to $80 depending on vehicle quality and insurance is included in the price. A variety of privately-owned cars, vans, and trucks are available. It is possible to rent them by day or hours. Drivers pay for gas and replace what they have used.

Turo

App Store Rating: 4.8/5
Google Play Rating: 4.9/5

Cars are available on the app anywhere from $20 to $100 depending on vehicle quality and only daily rentals are possible. It has classic and specialty vehicles. Drivers pay for gas and must replace what they have used. Cars can also be delivered to a location if required.

You can take part in the car-sharing business as a user, as well as a car-sharing business owner. If you want to create your own platform, this is what you have to consider and keep in mind.

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ATOM Connect 2026: Bringing the shared micromobility industry together
ATOM Connect 2026: Bringing the shared micromobility industry together

The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝

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The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.

That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.

Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.

ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.

On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.

What to expect

This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:

  • Scaling fleets sustainably
  • Multi-vehicle operations beyond scooters
  • Regulatory cooperation and long-term city partnerships
  • Data-driven fleet optimization
  • MaaS integration and ecosystem collaboration
  • Marketing and automation for growth

As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.

On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.

The goal is simple: meaningful discussions with people who understand the operational realities of the industry.

A curated, industry-focused event

ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.

If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026

In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.

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Unmet demand heatmap: Turn missed searches into measurable revenue growth
Unmet demand heatmap: Turn missed searches into measurable revenue growth

📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.

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Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.

This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.

What is the unmet demand heatmap?

The unmet demand heatmap highlights locations where:

  • A user opened the app
  • Actively searched for available vehicles
  • No vehicle was found within the defined search radius

In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.

Why unmet demand is more valuable than app opens

Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed?
That difference matters.

Unmet demand data is:

✅ Intent-driven (search-based, not passive)

✅ Directly tied to lost revenue

✅ Immediately actionable for rebalancing and expansion

✅ Credible for discussions with cities and partners

How it works

Here’s how the logic is implemented under the hood:

1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.

2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.

  • The radius can be customized per operator
  • Adaptable for dense cities vs. suburban or rural areas

3. Shared + private fleet support. The feature tracks unmet demand for:

  • Shared fleets
  • Private / restricted fleets (e.g. corporate, residential, campus)

This gives operators a full picture across all use cases.

4. GPS validation. Data is collected only when:

  • GPS is enabled
  • Location data is successfully received

This ensures accuracy and avoids noise.

Smart data optimization (no inflated demand)

To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:

- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged

Result: clean, realistic demand signals, not spammy heatmaps.

Why this matters for operators
📈 Increase revenue

Unmet demand shows exactly where vehicles are missing allowing you to:

  • Rebalance fleets faster
  • Expand into proven demand zones
  • Reduce failed searches and lost rides

🚚 Smarter rebalancing

Instead of guessing where to move vehicles, teams can prioritize:

  • High-intent demand hotspots
  • Time-based demand patterns
  • Areas with repeated unmet searches

🏙 Stronger city conversations

Unmet demand heatmaps are powerful evidence for:

  • Permit negotiations
  • Zone expansions
  • Infrastructure requests
  • Data-backed urban planning discussions

📊 Higher conversion rates

Placing vehicles where users actually search improves:

  • Search → ride conversion
  • User satisfaction
  • Retention over time
Built for real operational use

The new unmet demand heatmap is designed to work alongside other analytics layers, including:

- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap

Operators can also:

  • Toggle zone visibility across heatmaps
  • Adjust time periods (performance-optimized)
  • Combine insights for strategic fleet planning
From missed demand to competitive advantage

Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.

👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.

Launch your mobility platform in 20 days!

Multi-vehicle. Scalable. Proven.