ATOM Mobility introduces a loyalty module to their shared mobility platform
June 7, 2023
min. read
Drumroll, please!
ATOM Mobility has taken user engagement to the next level with a new loyalty module.
Users can now take part in exciting challenges and earn rewards upon completion. ATOM Mobility's integration of gamification into its platform aims to enhance the overall user experience – and offers a unique opportunity for operators to differentiate themselves from the competition.
Let's take a closer look at the opportunities and benefits of this new loyalty module.
The benefits of gamification
Gamification is a way of makings apps more fun and engaging by adding game-like elements. The idea is to give users a sense of accomplishment as they progress and complete tasks.
Popular examples of gamification in apps include:
- Duolingo: This language learning app incorporates gamified elements such as levels, achievements, and a point system to make the learning process more enjoyable and engaging.
- Fitbit: The app tracks users' physical activities and fitness goals while employing gamification elements like challenges, badges, and leaderboards to motivate users and create a sense of competition.
- Headspace: This meditation app incorporates gamification through features like streak tracking and milestones, motivating users to establish a consistent meditation practice by providing rewards and a sense of accomplishment as they progress.
These apps offer solid proof that gamification strikes a chord with users. And now ATOM Mobility has taken the lead by introducing gamification to the white-label shared mobility industry for the first time. Why is it a big deal?
Here are just a few benefits that gamification offers to your shared mobility business:
- Enhanced user engagement: By introducing challenges, rewards, and interactive elements, users are motivated to actively participate in the app's offerings. The element of challenge and the desire to achieve milestones keeps users hooked and encourages them to explore other app features. This translates into increased usage of your app.
- Improved user retention: Challenges, levels, and rewards foster a sense of progression and keep users coming back for more. The element of surprise and the anticipation of unlocking new features or rewards incentivize users to remain loyal to the app over time.
- Data insights: Gamification allows operators to collect valuable data and insights into user behavior. By tracking user engagement, progress, and preferences within the game-like features, operators can get to know their customers better. This information can be used to personalize the user experience, creating challenges and rewards that cater to individual user preferences – thus encouraging even higher levels of engagement.
Drive user engagement with challenges
In order to activate the module, operators can contact their account manager at ATOM Mobility.
Once the loyalty module is enabled, operators gain access to a dashboard where they can create and configure a variety of challenges. Each challenge can be personalized with a title, a specific points-based goal, a duration, and an enticing reward upon completion – such as a discount for the next few rides.
Operators can spice up the shared mobility platform by crafting multi-level challenges with step numbers. These steps set the sequence in which challenges appear, meaning users have to finish one step before unlocking the next challenge. This way, operators can inject some fun into the shared mobility experience – and keep users on their toes.
Customization and data insights
Operators can customize the loyalty module according to their preferences, for example:
- Choose how many points users get for each ride
- Adjust the point calculation logic, e.g., you can exclude short rides (under 5 minutes) to prevent users from taking advantage of the system (contact the support team to do it!)
- The length of challenges and whether they have multiple levels
When a user completes a challenge, the system notifies them of their achievement, and the user automatically receives the reward. If a challenge expires without the user earning the required points, the system resets the challenge, and the user can try again.
In the meantime, here's what data is available to operators:
- User participation in specific challenges – see the total number of users who joined a particular challenge, the number of successful completions, and the number of participants still working on it.
- Progress of each participant – this helps operators evaluate the module's effectiveness in engaging users and decide if any adjustments are needed to improve its performance.
Stand out from the competition with ATOM Mobility
The loyalty module presents an opportunity for shared mobility operators to distinguish themselves from industry giants by enhancing the "stickiness" of their solution. By integrating the loyalty module into their platform, operators can offer users incentives to stay connected – fostering a sense of loyalty and long-term engagement.
Atom Mobility clients are already enjoying the advantages of the new module. As per Milad, the founder of Qick, "The setup process for the Loyalty model is simple and effortless, resulting in heightened customer engagement and increased rides. It serves as an excellent means to involve users in the brand."
The loyalty module introduces another dimension to the highly customizable white-label ATOM Mobility platform – with an added touch of fun.
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
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Fleet management with ATOM Mobility: The future of task automation
🔧 🚗 Simplify fleet management with automation! ATOM Mobility’s latest Task Automation feature creates maintenance tasks automatically, so you can focus on growth instead of scheduling. From mileage-based services to feedback-triggered check-ups, this tool has your fleet covered.
November 11, 2024
min. read
Automating fleet management with ATOM Mobility: The future of task automation
Managing a fleet comes with many moving parts—from ensuring vehicles are serviced regularly to addressing feedback and operational needs. ATOM Mobility’s new Task Automation feature optimizes this process by automatically creating tasks based on each vehicle’s real-time parameters, such as mileage, time, user feedback, and ride count. This allows fleet operators to focus on strategic growth while routine maintenance and issue resolution become automated. Here’s how this feature could make fleet operations smoother, efficient, and more scalable for shared mobility and rental businesses.
Task automation for fleet management
ATOM Mobility’s Task Automation feature builds on its ongoing focus to simplify fleet management. This new addition enables operators to automate task creation based on specific vehicle metrics, reducing manual effort and enhancing overall fleet efficiency.
The idea is brilliantly simple: instead of creating tasks manually (which can be tedious and time-consuming), this tool will automatically create tasks for you based on pre-set conditions.
With Task Automation, you can set specific parameters that will trigger task creation, such as mileage, ride count, ratings, or time. Picture this: every 5,000 kilometers driven, the system can automatically create a “Tire Check” task. Or if a specific vehicle receives user ratings below two stars, a “Low user review, check up required” task can be triggered. This approach to task generation not only saves valuable time but also ensures that vehicles receive consistent care based on real usage and performance, not guessing.
How task automation works in a nutshell
Setting up Task Automation in ATOM Mobility’s dashboard is designed to be as seamless as possible. The process essentially boils down to three simple steps:
- Log in to the ATOM Mobility platform, and head to the Fleet Maintenance section under “More.”
- Create a new automation: Specify the task type (like check-ups or cleaning ro anything else), set priority (low, medium, high), choose the relevant vehicle model, and add an optional description.
- Set a trigger parameter and value: Choose the metric that will trigger the task, whether it’s mileage, ride count, user feedback, or time schedule.
Once everything’s set, the system will keep track of these parameters for each vehicle, ensuring that when a trigger is met, a task will be created automatically and added to the dashboard. You’ll have everything you need to keep each vehicle in tip-top shape without manual oversight.
Why task automation is a game-changer for shared mobility operators
It’s no secret that keeping up with fleet maintenance can be a full-time job—and then some. Task Automation is built to give you time back in your day and enhance fleet health without excessive manual work. Here’s how it shines:
- Minimizing downtime and maximizing efficiency: With automated tasks created on schedule, you’re reducing the chance of missing maintenance, which can lead to unexpected breakdowns or, worse, unsatisfied customers.
- Boosting customer experience: Users expect seamless, safe, and reliable rides. By setting automated checks based on feedback ratings, you can address any hiccups before they escalate, like a regular check-up triggered when user ratings dip, ensuring issues are handled swiftly.
- Optimizing resource allocation: Operators save time, money, and stress by allowing ATOM’s platform to handle task creation. Staff can then focus on actual maintenance rather than constant monitoring and task creation, ultimately lowering operational costs.
Examples of task automation in action
To illustrate how powerful Task Automation can be, here are some scenarios where it could make a real difference for fleet operators:
- Mileage-based maintenance: Automatically set oil changes or tire rotations every 5,000 kilometers. No more sticky notes or vague reminders—once the mileage threshold is hit, the task is created instantly, saving time and maintaining vehicle health.
- Feedback-based follow-ups: Let’s say you have a popular scooter, but a few users have noted a squeaky brake. Once the feedback drops below a specific rating, an automatic check-up task is created. That way, you don’t have to wait for a cascade of bad reviews before you act.
- Time-based cleanings: Hygiene is crucial, especially in shared mobility. You could set a task to clean and sanitize vehicles after a set number of hours or rides, ensuring each user gets a fresh experience without needing someone to track hours.
Task automation meets scalability: ideal for growing fleets
For any business with a growing fleet, Task Automation provides a clear advantage. By using parameters to generate tasks, you can scale up without needing additional manpower just to manage scheduling. As your fleet grows, Task Automation scales with you, handling more vehicles and keeping you updated on the health and performance of each.
Think of it as a maintenance manager that grows alongside your fleet without increasing your operational costs. It’s no longer about manually checking every vehicle at every mile marker; it’s about letting the system manage maintenance alerts while you keep your attention on strategic growth.
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Getting started with task automation on ATOM Mobility
Setting up Task Automation is straightforward, but don’t hesitate to ask ATOM Mobility’s team for more detailed guidance. Here’s a quick overview to get you started:
- Select your trigger: Choose between kilometers, hours, ride count, or ratings, based on what matters most to your fleet.
- Define your task requirements: Each task is customizable, so you can specify different needs depending on the type of vehicle or its usage.
- Monitor with ease: Once in place, the automation will handle task creation. Just check in via the dashboard to monitor progress and handle any high-priority issues as needed. All the information and tasks are synced between the dashboard and fleet manager app.
ATOM Mobility’s commitment to innovation means we’re constantly updating our features to make fleet management more efficient and automated. Task Automation isn’t just a convenience—it’s an opportunity to elevate how you manage and grow your fleet in a sustainable way. With automation taking care of repetitive tasks, your team can focus on what really matters: delivering an outstanding experience to every rider.
Why now’s the time to automate with ATOM Mobility
The shared mobility industry is moving faster than ever, and staying competitive means embracing tools that make operations smoother and more efficient. ATOM Mobility’s Task Automation feature is a game-changer that brings automation to the forefront, allowing operators to focus on high-impact work while leaving routine tasks to the platform.
Whether you manage a fleet of e-bikes, scooters, or vehicles, automated maintenance can streamline your operations, prevent issues before they arise, and let your team work smarter, not harder.
Explore more about ATOM Mobility’s fleet management solutions on their blog and discover other products that can help you on your way to creating a micromobility fleet!
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Explore the future of mobility: must-attend events in Q4 2024
🚀 Ready to explore the future of travel and mobility? Here are the top 2024 (Q4) events for business owners and those looking to enter the mobility space! Don’t miss these opportunities to connect, learn, and meet ATOM Mobility team💡
October 14, 2024
min. read
ATOM Mobility will be attending three major events that focus on micro-mobility, car rental and taxi industry. We’re looking forward to making new connections, meeting potential partners, and showing how our platform can revolutionize shared mobility. Here’s where we’ll be and why you should join us!
World Travel Market (WTM) London 2024
- When: November 5-7, 2024
- Where: London, UK
- Website: World Travel Market London
WTM London is one of the biggest events in the travel and tourism industry, but it’s not just for travel enthusiasts! There’s a growing focus on sustainable urban mobility, making it an exciting event for businesses in the micro-mobility and vehicle-sharing space.
With industry leaders from all over the world, this is a fantastic chance to network and learn about how mobility is becoming a key part of travel experiences.
EU Taximesse 2024
- When: November 8-9, 2024
- Where: Cologne, Germany
- Website: EU Taximess
The EU Taximesse is Europe’s top event for taxi and ride-hailing services, but it's not just about taxis anymore. This event is also a great place to explore new mobility technologies, including vehicle-sharing and fleet management solutions. If you’re working in or alongside these industries, this is the event to check out.
Micromobility America 2024
- When: November 14-15, 2024
- Where: Costa Mesa, California, USA
- Website: Micromobility America
If you’re into micro-mobility, is the event to be at! Taking place in California, this event brings together industry leaders, startups, and city planners to discuss the latest trends in urban transportation. From e-scooters to e-bikes, it's a hub for everything micro-mobility. We’re excited to be attending this event to explore how cities can build smarter, greener transport solutions. Whether you're a startup, an investor, or a city planner, we'd love to connect and discuss how we can collaborate to transform urban mobility.
Why are these events a must, if you’re working in the field?
Connect with industry leaders: These events are the perfect place to meet key players in the mobility industry. Let’s chat and see how we can work together to drive innovation in micro-mobility and vehicle-sharing.
Discover the latest trends: Stay ahead of the curve by learning about the newest technologies and business models shaping the future of transportation.
Grow your business: Whether you’re a startup looking for partners or an established company aiming to expand, these events offer incredible opportunities for collaboration.
Shall we meet?
Are you planning to attend any of these events? Reach out to us – we can’t wait to connect!
Don’t miss out on these amazing mobility events in the last quarter of 2024! Whether you're in Cologne, London, or California, these events offer an unbeatable chance to learn, network, and explore the future of urban transportation.
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