How does Vianova use MDS to help operators collaborate with municipalities?

How does Vianova use MDS to help operators collaborate with municipalities?

With the increasing demand for different mobility solutions and their increasing availability, municipalities are the first institutions to benefit from all these new ideas and service providers. Mobility Data Specification (MDS) is a digital tool created for their convenience. It helps municipalities to improve their management of public transportation. This tool is used by ATOM Mobility and many large micro-mobility operators to share ride and vehicle data. This time though the story is about Vianova, a company that goes a step further. This platform aggregates data from many operators and makes them available to municipalities in a visualized form that is easy to understand.

Every municipality should create the right mobility mix for its city. Usually, this is in order to rapidly replace individual cars. Interest from micro-mobility service providers is being regulated by cities with permits, tenders, and continually changing regulations, because, in relation to available parking places and safety, municipalities need to manage public spaces. However, fear of the potential mess resulting from free-floating micro-mobility still exists. What is the right number of vehicles that a city can afford to have? Operators are not interested in short-term collaborations, so what can they expect in the long term? They should plan their business ahead and they can even bring more added value to the city, for example, if they know that they can rely on integrating new means of transportation.

Towards better communication

Vianova is the leading mobility intelligence platform in Europe. The company provides mobility intelligence and mobility management tools to both cities and operators. It is possible for municipalities to see aggregated data from different mobility operators on dashboards so they can understand the utilization of services set up according to regulations. In addition, this data can be easily shared with operators and supervise fleet deployment in the city. “We've seen that this transparency and trust facilitates more direct communication that leads to better collaboration between operators and cities striving to deploy micro-mobility,” says Thibault Castagne, Co-Founder & CEO of Vianova.

Based on the data available, municipalities can plan new infrastructure deployments, draw up the right policies, and integrate micro-mobility into the overall mobility mix. This all can be done with the help of the appropriate analytics. “It is important to understand when, where and what vehicles are located to set up geofencing and mobility hubs, etc. Moreover, those in charge should make sure that everything works properly. In regard to safety - is the infrastructure set up in the right manner? Is there a need for new cycling lanes or speed limits? The mix of sustainability and mobility is really about understanding how these new services can be integrated into the city’s overall multimodal transport system and this is accomplished by understanding origin and destinations, interconnection with public transport, and so on. It can be achieved by sharing data,” says Thibault.

Creating regulations on the spot

The Vianova dashboard is available in a web app so it can be used on any web browser. Anyone with access can see the city view with all providers aggregated on one dashboard. If required, operators can even be contacted via the dashboard. City operators can keep track of violations. It is also possible to see fleet availability and vehicle rotation by district, sub-district, and even keep track of fleet size per provider.

“One very interesting feature is creating regulations,” explains Thibault. “It is possible to create new regulations straight on the map, for example, additional no-go zones. City representatives just have to click “plus” and indicate “I want to create a low-speed zone”. It will be possible to draw a particular zone that will be directly shared with operators. They will then receive an API. Through this API they will be able to continuously receive the city’s new regulations in a digital, machine-readable format that is easy to integrate with fleet management software.” In addition, full analytics reports are available detailing the number of trips per provider, the fleet size per provider, the device rotation and fleet availability, etc.

Operators can see their own mobility insights as well as regulations. They can obtain information about trips, helping them to identify what the most popular origins and most popular destinations are. Moreover, this data is even available for the last six months.

Here are a couple of examples of how cities took the insights provided by Vianova and turned them into very successful infrastructure changes. In Brussels, the city government uses trip telemetry to understand which routes are used by e-scooters and e-bikes the most all around the city. The new cycling lanes that were built after the investigation resulted in a five-fold increase in micro-mobility trips. A similar project that involved planning and management was implemented in Stockholm. New parking racks were built using data that helped to plan the installation, management, and availability.

Equal rights for everyone

However, even with the best data available for all parties, the question arises - is the competition between big micro-mobility players in the market like Void, Lion Bird, Spin, and small service providers fair? Is it even possible for smaller companies to enter the market? Thibault thinks that this is the toughest part of the discussion for municipalities. However, for small market players, it is not that complicated: “The truth is that the difference is not that big. I think that small operators should also show their track record or previous use cases of fleet operations, as well as demonstrate good collaboration with cities. This can provide these companies with the mandate to take part in this micro-mobility service competition. Furthermore, I think that smaller operators could be a better partner for the city because they turn out to be more focused on delivering the right service for that specific city.”

Vianova is a great partner for both operators and cities. The platform offers valuable insights that cities can then use to make their surroundings more sustainable and green by welcoming micro-mobility in a controlled manner.

Interested to learn more about MDS or Vianova? Reach out to our sales team: https://atommobility.com/demo

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Unlock more mobility opportunities with the ATOM Mobility and Umob partnership
Unlock more mobility opportunities with the ATOM Mobility and Umob partnership

🌍 Reach more riders with ATOM Mobility and Umob. The integration gives shared mobility operators an additional distribution channel, helping attract new customers, generate more bookings and improve fleet utilization.

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The future of mobility is not just about operating vehicles. It is about creating convenient journeys that bring different transportation options together in one simple customer experience.

That is why we are excited to highlight our partnership with Umob, helping mobility operators expand their reach and become part of a growing multimodal mobility ecosystem.

Whether you operate shared cars, scooters, bikes or mopeds through the ATOM Mobility platform, integrating with Umob allows your service to become accessible to thousands of Umob users looking for a convenient way to travel.

Why this partnership matters

Today's users expect flexibility. They don't think in terms of individual mobility providers, they simply want the fastest, easiest, and most convenient route from A to B.

Umob brings different mobility providers and transport options together in one app. Users can find, compare, book and pay for different mobility options without having to download a separate app or create a new account for every provider.

By connecting your fleet to Umob, operators can:

  • Reach new customers through an established MaaS (Mobility as a Service) platform.
  • Increase vehicle utilization by attracting additional demand.
  • Become part of multimodal journeys that combine public transport, shared mobility, taxis, and other transportation options.
  • Grow without investing in additional customer acquisition channels.

For ATOM Mobility customers, the integration is designed to provide a straightforward way to unlock new distribution opportunities while continuing to manage their core operations through the ATOM Mobility platform.

How the integration works

Through the ATOM Mobility platform, participating operators can connect their fleets with Umob, enabling users to discover and use available vehicles directly through the Umob app.

Once connected, vehicles from participating operators can appear in Umob alongside other available mobility options, giving users one clear overview of the different ways they can get from A to B.

Users can discover an available vehicle, reserve and unlock it, start and end their ride, and pay directly through Umob.

The integration is designed to support:

  • Real-time vehicle availability.
  • A seamless booking and ride experience for users.
  • Secure communication between platforms.
  • Consistent operational control for fleet operators.

Operators continue to manage their fleet, pricing, service areas and day-to-day operations through the ATOM Mobility platform, while Umob provides an additional channel through which users can discover and access their vehicles.

Business impact

For mobility operators, connecting with Umob creates an additional distribution channel without changing the way they manage their day-to-day operations through ATOM Mobility.

By making vehicles available to thousands of Umob users, operators can increase their visibility at the moment people are actively looking for a ride. This creates the potential to attract new users, generate additional bookings and improve fleet utilization over time.

Every market is different, but many operators see MaaS partnerships as an important part of their long-term growth strategy. 

Launch partner spotlight: ZEUS Mobility

One of the first ATOM Mobility operators to launch through the Umob integration is ZEUS Mobility, an ambitious European e-scooter sharing provider with a strong focus on innovation, a dynamic approach and challenging the established players in the market.

Fittingly, the partnership itself started through the ATOM Mobility network.

ZEUS and Umob first met at an ATOM Mobility event in Riga. While the initial introduction happened during the event, it was over drinks later that evening that the conversation really started.

ZEUS had already come across the Umob brand on mobility vehicles while travelling and had been impressed by the professional approach the company was taking. That recognition quickly turned into a conversation about how both companies could strengthen their propositions by working together.

From there, the integration moved forward quickly. ZEUS describes the preparation and integration process so far as “clean, professional and smooth.”

For ZEUS, the partnership creates an opportunity to strengthen the visibility of its brand, reach new customers and support its wider European growth ambitions.

Following its acquisition of Superpedestrian in May 2026, ZEUS is looking to accelerate its growth throughout 2026 and 2027, with the Umob partnership forming part of that ambition.

“ZEUS is thrilled to be partnering with Umob in European markets. Following our acquisition of Superpedestrian in May 2026, ZEUS is seeking to rapidly grow through 2026 and 2027. This partnership can help to drive this growth and reach new customers in new markets. We look forward to a rewarding partnership.” - Damian Young, ZEUS Mobility

About Umob

One app to ride them all. Umob is an all-in-one mobility platform that brings different mobility providers and transport options together in one app.

Users can find, compare, book and pay for shared bikes, e-bikes, scooters, mopeds, public transport, taxis and other available mobility options through one account and one payment experience. Instead of downloading and registering with a separate app for every provider or every new city, users can open Umob and see the available mobility options around them.

Today, Umob is available in 28+ countries and 300+ cities, giving thousands of users an easier way to access different forms of mobility both at home and while travelling.

Key facts

  • One app for different mobility options.
  • Find, compare, book and pay in one app.
  • Available in 28+ countries and 300+ cities.
  • Thousands of users already use the Umob platform.
  • Multiple local mobility providers within one user experience.
  • The same ride, for the same price as with the local provider.
Umob app
Ready to expand your reach?

If you're already operating your shared mobility service on the ATOM Mobility platform, connecting with Umob could be the next step toward reaching more users and becoming part of a truly connected mobility ecosystem.

If you're interested in enabling the integration or learning more about how it works, get in touch with our team. We look forward to helping more operators connect, collaborate, and make sustainable mobility easier for everyone.

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New feature: Task manager - Shifts & Operator performance tracking
New feature: Task manager - Shifts & Operator performance tracking

👷📊 ATOM Task Manager now goes beyond task distribution with new Shifts and Operator Performance functionality. Track shift routes, distance, completed tasks, time per task and individual operator performance - giving fleet managers a much clearer picture of field operations and efficiency.

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Managing a large shared mobility or rental fleet isn't only about knowing which tasks were completed. It's also about understanding how efficiently field teams are working. We've significantly expanded ATOM Mobility Task Manager with new Shifts and Performance functionality, giving fleet managers much better visibility into operator activity, workload, routes and performance.

Shift in progress
👷 Shifts: See the full picture behind every shift

The new Shifts tab gives managers a centralized overview of all operator shifts, including:

  • Shift duration and status
  • Distance driven during the shift
  • Number of tasks completed
  • Average time spent per task

Managers can open any individual shift to see the complete operational picture. For every task, you can see the vehicle, task type, planned start and deadline, actual start and completion times, status and total task duration.

Each shift also includes a map showing the operator's complete movement during the shift and where individual tasks were performed. For shifts currently in progress, managers can also see the operator's current location.

This makes it much easier to understand the actual route, workload and decisions behind each shift — and identify opportunities to improve how field teams manage fleet maintenance and operations.

📊 Performance: Compare operator efficiency over time

The new Performance tab aggregates operational results for every operator over a selected period.

Managers can track:

  • Tasks completed
  • Distance covered
  • Total time worked
  • Average time per task
  • Performance trends over time

Instead of reviewing hundreds of individual tasks, managers can quickly compare operators, identify top performers and spot areas where additional training or operational improvements may be needed.

📱 Improved Operator app workflow

To make performance data accurate and useful, we've also introduced a new shift and task workflow in the ATOM Operator app. Operators now start and end their shifts directly in the app, while individual task start and completion times are recorded automatically.

Personal performance statistics in operator app

We've also added:

  • Personal performance statistics with date filtering
  • Live shift statistics showing time worked, completed tasks and open tasks
  • Mandatory shift start before an operator can begin working on tasks
  • Automatic return of unfinished tasks to the available task pool when a shift ends
  • Multi-task selection, start and completion for faster task management
🚀 From task distribution to field operations intelligence

Together, these updates turn ATOM Task Manager from a task distribution tool into a much more complete field operations performance and optimization system. Operators get a clearer workflow and visibility into their own performance, while managers get the data they need to understand how their field operations actually work and where they can become more efficient.

The new functionality is available for ATOM Mobility's Vehicle sharing and Digital rental modules.

👉 Read more about our latest platform updates:
https://www.atommobility.com/atomupdates

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