The next big thing in micromobility - MaaS
January 31, 2022
min. read
The more help we expect from technologies, the more we should pump it up with data. For example, if we want to know precisely when public transport will be the most crowded or at what time a particular street will have the heaviest traffic, we have to provide algorithms with as much data as possible about people’s movements. If we have enough data sources and information that can be easily shared, then it’s not a problem. Data will help to make our lives easier.
Vehicle sharing and micro-mobility solutions are becoming more popular each year while expanding in more and more cities and countries all over the world. All these platforms and solutions create a certain amount of data. When used properly, it can help to improve everyday life in the city.
MaaS solutions collects data from several service providers
Mobility as a Service (MaaS) providers are a perfect source of data. MaaS solutions integrate various forms of transport services into a single mobility service accessible on demand. These different transport forms include public transport, as well as ride, car, and bike-sharing. In some cases, this might include data about taxis and car rental services.
Source - https://www.trafi.com/jelbi-tender
The idea behind MaaS is that everything is available inside a single application. So there is no need to pay for each service separately. Moreover, there are different payment plans available – a monthly subscription model with a fixed monthly fee or “pay-as-you-go”, where each leg of the booked trip is priced separately.
In 2021 several interesting and significant MaaS partnerships were announced in Europe. One example is the partnership between the public transport company Arriva Nederland (part of Arriva Group, a subsidiary of Deutsche Bahn), and Moovit - the MaaS solutions specialist owned by Intel. This collaboration has made a new nationwide MaaS solution available to employers in the Netherlands with the chance to provide their staff with a mobility budget for their commuting, business, and private journeys. The MaaS app is called Glimble and it is planning to expand in Belgium, as well as in parts of Germany.
Earlier last year, Swiss Federal Railways - public transport operators in Zurich, Basel, and Bern - created a MaaS solution yumuv. It is the first regional MaaS with subscriptions and is powered by Trafi. In less than two months, yumuv was downloaded by almost 1,000 individuals who made nearly 2,000 rides in Zurich alone. Almost 200 subscribers opted for different subscription packages.
https://www.polisnetwork.eu/article/zurich-basel-bern-bring-new-maas-solutions
This graph by the yumuv app shows how much information can be obtained from one source of the MaaS solution. It is possible to follow people’s movement, the most popular routes to get from point A to point B, as well as the choice of the vehicles along the way. So this data is indispensable.
The more the user is willing to share data, the more he gets in return. This case is no exception. With the development of MaaS, users of the solution get more freedom to choose while moving in the city. Basically, the user can decide on its own terms without the need to switch apps or platforms. Various vehicle options and different service providers are available on one unified interface. The choice between the fastest or the cheapest option is behind the user. As everything is integrated into one app (citymapper, Moovit), it is efficient and fast to also include public transport in the trip.
Google Maps and Moovit - on their way to becoming MaaS?
Recently all the biggest players in the micro-mobility market have moved to where most people are looking for commuting solutions. It all started with Bird, Lime, Waybots (Skip), and Spin joining Transit app in April 2018. Afterward, In Europe, CityMapper added the two biggest bike operators Ofo and Mobike in June 2018. Soon after, CityMapper announced several integrations for bike, moped, and scooter operators, such as Jump, Lime (at that time separate), and Nextbike; Spin, and Bird scooters; and Cooltra, Coup, and ZigZag mopeds.
The next big thing that happened was the exclusive partnership between Google Maps and Lime that started at the end of 2018 and lasted 2,5 years. It was the integration for short-distance trips, only eight months after Lime started to provide e-scooter services. The company announced that the app shows scooters and bikes nearby in the “transit” tab, as well as via “walking” and “cycling” tabs. The app displays information about each vehicle - distance, price, and battery range.
Moovit was the first MaaS company to add routes for cyclists and it happened back in 2018. The company started its partnerships with GoTo, Donkey Republic, Mimoto, Mobike and Bird, Circ, Hive, and several others in 2019. Moovit added more partnerships in 2021 - Beryl in February, Beam in May, and Voi, Tier, Spin, and Getaround the following months ending with Lime in July. This latest deal affected 20 countries and 117 cities including the United States, South America, Australia, and Europe.
FreeNow started first with the integration of its own Hive brand (now defunct), as well as VOI, BOND, Emmy, and MILES in 2020. In the first half of 2021, it continued with adding Tier and Cooltra, in 2022 - Zipp Mobility.
With big players constantly joining Google Maps and Moovit, these platforms have become MaaS trip planning solutions. The only difference is that it is not possible to pay for the trip via these services so they are not classical MaaS solutions. However, they offer a huge benefit in the form of an extensive user database, as well as users’ habits to plan their trips via these platforms. More reach means more customers. And another important benefit for micro-mobility service providers using MaaS solutions is cross-promo possibilities.
GBFS data - future of city planning
It is in the interests of many parties involved to make micro-mobility data available, so there are organizations that focus on that. What this means for you as a service provider - you can spend weeks integrating with each app-aggregator such as Google, or you can use the standard approach by GBFS. This offers the opportunity to join any app aggregator (Google, Movit, city apps) in a few days with no coding at all. And it doesn't matter what micro-mobility service you are providing.
What is GBFS? It is a leading global initiative created by NABSA - North America Bikeshare and Scootershare Association. GBFS is General Bikeshare Feed Specification. A team of bike-share system owners and operators, application developers, and technology vendors developed GBFS and it was later adopted by over 600 bike-share and scooter systems worldwide. The latest version was released in April 2021.
GBFS defines a common format to share the real-time status of a shared mobility system. The purpose of data specification is to enable the exchange of information between multiple parties in a manner that ensures that all parties agree on what the information represents. The GBFS format allows mobility data to be used by a range of software applications for trip planning, research, analysis, visualization, and regulation. This publicly available data allows regulators, researchers, and community members to gain insights that have helped municipalities meet their goals.
GBFS includes information about vehicles (bicycles, scooters, moped, and cars), stations, dock locations, and availability. There is also information about vehicle characteristics including their type of power and the distance that can be traveled on the remaining charge. Geofenced areas are also included in this set of information, i.e. data about rules related to speed, parking, and prohibited zones.
So what's in the data available for the city? If we specifically talk about information about cars, it is now possible to quickly convert car trips to electric vehicle trips. Questionnaire data in the US shows that this occurs with approximately 30% of all rides. If this is too specific for you, bear in mind that any insights are potentially going to provide the opportunity to optimize the city’s infrastructure and help to make the city more user-friendly and sustainable. And as we all know, this and any other innovations will most likely help to grow the city’s reputation worldwide.
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Unlock more mobility opportunities with the ATOM Mobility and Umob partnership
🌍 Reach more riders with ATOM Mobility and Umob. The integration gives shared mobility operators an additional distribution channel, helping attract new customers, generate more bookings and improve fleet utilization.
September 1, 2026
min. read
The future of mobility is not just about operating vehicles. It is about creating convenient journeys that bring different transportation options together in one simple customer experience.
That is why we are excited to highlight our partnership with Umob, helping mobility operators expand their reach and become part of a growing multimodal mobility ecosystem.
Whether you operate shared cars, scooters, bikes or mopeds through the ATOM Mobility platform, integrating with Umob allows your service to become accessible to thousands of Umob users looking for a convenient way to travel.
Why this partnership matters
Today's users expect flexibility. They don't think in terms of individual mobility providers, they simply want the fastest, easiest, and most convenient route from A to B.
Umob brings different mobility providers and transport options together in one app. Users can find, compare, book and pay for different mobility options without having to download a separate app or create a new account for every provider.
By connecting your fleet to Umob, operators can:
- Reach new customers through an established MaaS (Mobility as a Service) platform.
- Increase vehicle utilization by attracting additional demand.
- Become part of multimodal journeys that combine public transport, shared mobility, taxis, and other transportation options.
- Grow without investing in additional customer acquisition channels.
For ATOM Mobility customers, the integration is designed to provide a straightforward way to unlock new distribution opportunities while continuing to manage their core operations through the ATOM Mobility platform.
How the integration works
Through the ATOM Mobility platform, participating operators can connect their fleets with Umob, enabling users to discover and use available vehicles directly through the Umob app.
Once connected, vehicles from participating operators can appear in Umob alongside other available mobility options, giving users one clear overview of the different ways they can get from A to B.
Users can discover an available vehicle, reserve and unlock it, start and end their ride, and pay directly through Umob.
The integration is designed to support:
- Real-time vehicle availability.
- A seamless booking and ride experience for users.
- Secure communication between platforms.
- Consistent operational control for fleet operators.
Operators continue to manage their fleet, pricing, service areas and day-to-day operations through the ATOM Mobility platform, while Umob provides an additional channel through which users can discover and access their vehicles.
Business impact
For mobility operators, connecting with Umob creates an additional distribution channel without changing the way they manage their day-to-day operations through ATOM Mobility.
By making vehicles available to thousands of Umob users, operators can increase their visibility at the moment people are actively looking for a ride. This creates the potential to attract new users, generate additional bookings and improve fleet utilization over time.
Every market is different, but many operators see MaaS partnerships as an important part of their long-term growth strategy.
Launch partner spotlight: ZEUS Mobility
One of the first ATOM Mobility operators to launch through the Umob integration is ZEUS Mobility, an ambitious European e-scooter sharing provider with a strong focus on innovation, a dynamic approach and challenging the established players in the market.
Fittingly, the partnership itself started through the ATOM Mobility network.
ZEUS and Umob first met at an ATOM Mobility event in Riga. While the initial introduction happened during the event, it was over drinks later that evening that the conversation really started.
ZEUS had already come across the Umob brand on mobility vehicles while travelling and had been impressed by the professional approach the company was taking. That recognition quickly turned into a conversation about how both companies could strengthen their propositions by working together.
From there, the integration moved forward quickly. ZEUS describes the preparation and integration process so far as “clean, professional and smooth.”
For ZEUS, the partnership creates an opportunity to strengthen the visibility of its brand, reach new customers and support its wider European growth ambitions.
Following its acquisition of Superpedestrian in May 2026, ZEUS is looking to accelerate its growth throughout 2026 and 2027, with the Umob partnership forming part of that ambition.
“ZEUS is thrilled to be partnering with Umob in European markets. Following our acquisition of Superpedestrian in May 2026, ZEUS is seeking to rapidly grow through 2026 and 2027. This partnership can help to drive this growth and reach new customers in new markets. We look forward to a rewarding partnership.” - Damian Young, ZEUS Mobility
About Umob
One app to ride them all. Umob is an all-in-one mobility platform that brings different mobility providers and transport options together in one app.
Users can find, compare, book and pay for shared bikes, e-bikes, scooters, mopeds, public transport, taxis and other available mobility options through one account and one payment experience. Instead of downloading and registering with a separate app for every provider or every new city, users can open Umob and see the available mobility options around them.
Today, Umob is available in 28+ countries and 300+ cities, giving thousands of users an easier way to access different forms of mobility both at home and while travelling.
Key facts
- One app for different mobility options.
- Find, compare, book and pay in one app.
- Available in 28+ countries and 300+ cities.
- Thousands of users already use the Umob platform.
- Multiple local mobility providers within one user experience.
- The same ride, for the same price as with the local provider.
Ready to expand your reach?
If you're already operating your shared mobility service on the ATOM Mobility platform, connecting with Umob could be the next step toward reaching more users and becoming part of a truly connected mobility ecosystem.
If you're interested in enabling the integration or learning more about how it works, get in touch with our team. We look forward to helping more operators connect, collaborate, and make sustainable mobility easier for everyone.
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New feature: Task manager - Shifts & Operator performance tracking
👷📊 ATOM Task Manager now goes beyond task distribution with new Shifts and Operator Performance functionality. Track shift routes, distance, completed tasks, time per task and individual operator performance - giving fleet managers a much clearer picture of field operations and efficiency.
August 21, 2026
min. read
Managing a large shared mobility or rental fleet isn't only about knowing which tasks were completed. It's also about understanding how efficiently field teams are working. We've significantly expanded ATOM Mobility Task Manager with new Shifts and Performance functionality, giving fleet managers much better visibility into operator activity, workload, routes and performance.
👷 Shifts: See the full picture behind every shift
The new Shifts tab gives managers a centralized overview of all operator shifts, including:
- Shift duration and status
- Distance driven during the shift
- Number of tasks completed
- Average time spent per task
Managers can open any individual shift to see the complete operational picture. For every task, you can see the vehicle, task type, planned start and deadline, actual start and completion times, status and total task duration.
Each shift also includes a map showing the operator's complete movement during the shift and where individual tasks were performed. For shifts currently in progress, managers can also see the operator's current location.
This makes it much easier to understand the actual route, workload and decisions behind each shift — and identify opportunities to improve how field teams manage fleet maintenance and operations.
📊 Performance: Compare operator efficiency over time
The new Performance tab aggregates operational results for every operator over a selected period.
Managers can track:
- Tasks completed
- Distance covered
- Total time worked
- Average time per task
- Performance trends over time
Instead of reviewing hundreds of individual tasks, managers can quickly compare operators, identify top performers and spot areas where additional training or operational improvements may be needed.
📱 Improved Operator app workflow
To make performance data accurate and useful, we've also introduced a new shift and task workflow in the ATOM Operator app. Operators now start and end their shifts directly in the app, while individual task start and completion times are recorded automatically.
We've also added:
- Personal performance statistics with date filtering
- Live shift statistics showing time worked, completed tasks and open tasks
- Mandatory shift start before an operator can begin working on tasks
- Automatic return of unfinished tasks to the available task pool when a shift ends
- Multi-task selection, start and completion for faster task management
🚀 From task distribution to field operations intelligence
Together, these updates turn ATOM Task Manager from a task distribution tool into a much more complete field operations performance and optimization system. Operators get a clearer workflow and visibility into their own performance, while managers get the data they need to understand how their field operations actually work and where they can become more efficient.
The new functionality is available for ATOM Mobility's Vehicle sharing and Digital rental modules.
👉 Read more about our latest platform updates:
https://www.atommobility.com/atomupdates
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