Don't miss your next business season!

Don't miss your next business season!

All over the world various mobility solutions are becoming more and more popular. However, the global shortage of semiconductors and many other parts required to produce vehicles, as well as challenges in logistics are becoming increasingly apparent. Even big companies including carmakers and Apple have been forced to announce that they are cutting production. So if you are planning to launch or expand your mobility business during the next season, this is the last moment to order vehicles and get ready.

Before starting any mobility business, there are three aspects you must consider: market research, software integration, and hardware, as well as vehicle manufacturing and delivery. Market research is entirely dependent on your efforts. You can leave the software to ATOM. Adapting ATOM software to your business idea won't take more than 20 days. However right now the biggest challenge currently all over the world is hardware and vehicle manufacturing and delivery.  

Force majeure started shortly after the pandemic, with a dramatic increase in demand for different materials that were previously available in appropriate amounts. Unfortunately, at ATOM we experienced situations when our clients were ready to start their mobility businesses in March and April 2020, but couldn’t launch it before September and even October for the simple reason that vehicles had not yet been delivered. So they just had to watch in frustration as the hottest season passed them by. 

It’s a bit easier in Europe

What options of ordering vehicles do you have? If you are located in Europe, then, of course, Europe is the first thing that pops up in your mind. However, the spring of 2020 showed that the availability of vehicles in Europe is extremely limited. If you are not planning a big fleet, then you can probably get by somehow. But if you are planning a fleet with over 100 units, there are just a few options.

The other option is China. ATOM team can help you with contacts, but even so, the task is not simple. It takes time to negotiate with hardware and vehicle providers. You should double-check and make sure that all the details are right, all the documents are in order, and that the vehicles will be ready, as well as shipped on time.

Up to 90 days

At the end of the day, it doesn't matter what manufacturer you choose, the manufacturing lead time starts from the down payment. Depending on the fleet size ordered, you should bear in mind that the lead time may range from 40-90 days. Any customized products or special orders will increase the production lead time to 60-90 days. And it still depends on the number of orders made at the same time by different clients. 

The closer the season gets, the more orders can be made. This could also influence the price - the manufacturer may decide to charge more if demand is high. This means unexpected expenditures for you even before your business is up and running.   

Fernando Brito, Sales operations manager at ACTON, one of the leading micro-mobility vehicle manufacturers on the market, says that you should definitely add six weeks to the schedule before making a discovery call to the manufacturer and making your final decision. “Normally it takes several meetings to reach a decision. During the first meeting, ACTON usually presents its solutions and listens to the customer’s needs. The next step is the making of a quote. Of course, this usually also creates some discussions and throws up additional issues like shipping costs, taxes, production lead time, and also needs regarding any specific local regulation. Beyond this, this step usually leads to a demo call where all technical and specification details about the vehicles are covered. If everything goes well, then the decision to proceed is made and production can begin. However, negotiations can take more time. In addition, complicated regulatory compliance can require extra meetings about the really specific features of the vehicle. So it is better, of course, to have extra time so you don’t find yourself having to make any decisions in a hurry,” says Fernando. 

Additionally, at the beginning of the high season, everything can get a bit crazy. “We try to ensure that our production can fulfill that demand. Moreover, as we grow we are increasing our operational capacity in several markets - namely, Europe - with new facilities and additional personnel. Right now, we are not experiencing any queues for orders, because we’ve planned our production accordingly, and we manage customer expectations successfully,” explains Fernando. He says that ACTON has some batches of vehicles in stock so the company is ready for extra orders of standard vehicles - these can be shipped within 2 to 3 weeks. 

Unpredictable logistics

There is still one phase to consider and this is delivering the product to the owner. Covid-19 has posed new challenges to logistics. According to a representative of our logistics partner ACE logistics, planning and implementing logistics could be a real struggle at present: “The pandemic has had a major impact on supply chains all over the world. There were periods when the main Chinese ports were closed for several weeks due to quarantine. There have been movement restrictions in countries due to COVID-19. Factories are short of personnel and therefore the fulfillment of orders is subject to long delays. At the same time, the global consumption boom and economic growth are demanding ever more manufactured goods.” 

And with no prospect of a brighter outlook in the immediate to short term, this should be taken into account while planning any orders. According to ACE logistics, the peak importing season from Asia has always been and will be the period from Golden Week in October to the Chinese New Year. During this three to four-month period, massive volumes of industrial, seasonal, and lifestyle goods are exported from China. Historically, spring and summer are a quieter period in terms of freight volumes, which has also led to some slackness inactivity. Unfortunately, this was not the case in 2021. “Since November 2020, we have continued to see freight rates rising several times a month. Waiting times for an empty container and available space on board have already exceeded four to five weeks. Huge volumes of goods have also hit the speed of customs clearance. In addition, we are seeing our customers struggle with manufacturers, who are also under strain. The energy crisis leaves a strong mark on all parties involved. And the global consumption boom is significantly extending the originally planned lead-time,” warns the ACE logistics representative.

Are you ready for the spring of 2022?

Preparations for the spring season are now in full swing. If your goal is to get goods to Europe by the beginning of March 2022, waiting times for empty containers and berths are up to a month. Additionally sea transit times from China to European ports are approximately four to six weeks. Now is the time to lock in deals in the coming weeks! However, it is important to keep in mind that even the best planning is no guarantee that the desired deadlines will be met.

In short, you have to make a decision and place an order for manufacturing hardware and vehicles for your mobility business no later than the middle of December before the Christmas holidays. Then you might get your order by the beginning of the season in March. Orders from manufacturers in Europe are a bit easier, but the availability of vehicles in stocks in Europe could be extremely limited.

All additional measures required to launch your mobility business when your vehicles arrive should be done simultaneously. ATOM can start to prepare all the necessary configurations and integrations for your hardware right away. It will be ready in a maximum of 20 days. Contact us here!

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Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications
Setting the standard in shared mobility: ATOM Mobility achieves ISO 27001 and ISO 27701 certifications

🔒 We're proud to announce that ATOM Mobility is now officially certified to ISO/IEC 27001 and ISO/IEC 27701, reinforcing our commitment to the highest standards of information security and privacy. Learn what these internationally recognized certifications mean, why they matter for mobility operators, and how they help protect your business and customer data.

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At ATOM Mobility, trust has always been one of the foundations of our platform. Every day, mobility operators ranging from small operators to entreprises around the world rely on us to manage their fleets, customer data and day-to-day operations. That's why we're proud to announce that ATOM Mobility has officially achieved both ISO 27001 and ISO 27701 certification.

These internationally recognized standards demonstrate our commitment to protecting information, managing cybersecurity risks, and ensuring privacy is built into every aspect of our platform.

What do these certifications mean?

ISO 27001 is the leading international standard for information security management. It confirms that ATOM Mobility has implemented a comprehensive Information Security Management System (ISMS) with processes designed to identify, assess, and mitigate security risks across the organization.

ISO 27701 extends this framework by focusing specifically on privacy information management. It validates that we have established robust processes for handling personal data responsibly, transparently, and in accordance with internationally recognized privacy practices.

Together, these certifications provide independent verification that security and privacy are embedded into how we build, operate, and continuously improve our software.

Why this matters for our customers

Mobility platforms process sensitive operational and customer information every day, from user accounts and payment data to fleet operations and business analytics. Protecting this information is not just a technical requirement - it's a responsibility. The certification scope covers ATOM Mobility's SaaS platform and the internal processes used to develop, operate, and support it.

For our customers, this provides additional confidence that:

  • Information security is managed according to internationally recognized best practices.
  • Customer and personal data are protected through well-defined privacy controls.
  • Risks are continuously assessed, monitored, and improved.
  • Security is integrated into our development and operational processes and not added as an afterthought.
  • Our security and privacy practices are independently audited and continuously improved.

Whether you're launching a new shared mobility service or operating thousands of vehicles across multiple cities, you can rely on ATOM Mobility to support your business with a platform built around security, privacy, and reliability.

More than a certification

Achieving ISO 27001 and ISO 27701 wasn't simply about passing an audit.

It required months of reviewing internal processes, strengthening security controls, documenting procedures, training our team, and ensuring that security and privacy are integrated throughout the organization. While the certifications mark an important milestone, they also represent an ongoing commitment.

Maintaining these standards means continuously evaluating risks, improving processes, and adapting to an evolving cybersecurity landscape. For us, this is not the finish line it's another step in building a platform our customers can trust for years to come.

A special thank you to TestDevLab

This achievement would not have been possible without the expertise and guidance of TestDevLab, who supported us throughout the preparation and certification process.

From helping us assess our existing processes to providing practical recommendations and guiding us through the audit journey, their team played an important role in helping us reach this milestone.

"ATOM Mobility approached certification the right way - not as a compliance exercise, but as a chance to formalise and strengthen how they handle customer data. That mindset is what made the process efficient, and it's what will keep the certification meaningful long after the audit."

"For any SaaS platform handling operational and personal data at scale, security and privacy can't be an afterthought bolted on before a procurement review. ISO 27001 and ISO 27701 give companies a common language for proving that data protection is built into how the business runs - the processes, the controls, the accountability. Increasingly, that's not a competitive advantage; it's the baseline customers and regulators expect."

We're grateful for their professionalism, knowledge, and partnership throughout this project.

Looking ahead

As shared mobility continues to grow, so do expectations around cybersecurity, privacy, and compliance. Operators, cities, enterprise customers, and public authorities all expect technology providers to meet the highest standards when it comes to protecting sensitive information.

Achieving ISO 27001 and ISO 27701 reinforces our commitment to delivering a secure, reliable, and privacy-focused platform for mobility operators worldwide.

We'd like to thank our customers, partners, and team members for their continued trust. We'll keep investing in security, privacy, and operational excellence so you can focus on growing your mobility business with confidence.

Ready to build a secure mobility service?

Whether you're launching a new shared mobility operation or scaling an existing fleet, security and privacy should never be an afterthought. At ATOM Mobility, we're committed to providing a platform that combines enterprise-grade security with the flexibility operators need to grow.

If you'd like to learn more about our platform or see how ATOM Mobility can support your business, book a demo with our team. We'll show you how our software helps operators around the world launch, manage, and scale successful mobility services backed by internationally recognized security and privacy standards.

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🛴 Launching a scooter-sharing business takes much more than buying scooters and publishing an app. Choosing the right city, selecting reliable hardware, planning operations, and investing in software that can scale all play a major role in building a successful mobility business. This guide walks you through every stage of the process, from market research and business model selection to fleet management, customer acquisition, and how operators can launch in as little as 20 days.

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Launching a scooter-sharing business no longer requires millions in funding or a team of software engineers. What once took large mobility companies years to build can now be launched in a matter of weeks. The challenge has shifted from technology to execution. Today's operators compete on reliability, operational efficiency, and the ability to work with cities rather than around them.

The opportunity, however, remains strong. According to the 2025 European Shared Mobility Index, Europe recorded more than 640 million shared mobility trips in 2024, with scooters remaining one of the largest mobility segments. For entrepreneurs looking to enter the market, the biggest advantage is that they no longer have to build everything from scratch. Proven business models, mature hardware, and established software platforms have made launching a scooter-sharing service much more accessible than it was just a few years ago.

Here's what to consider before launching your first fleet.

Step 1: Choose the right city

The success of a scooter-sharing business often depends more on the city than on the scooters themselves. Before investing in vehicles, take time to understand the local market. Does the city issue permits for scooter-sharing operators? Are there already established competitors? Is the population dense enough to support frequent short trips? Well-developed cycling infrastructure and strong public transport networks can also work in your favour by creating first and last mile travel opportunities. Competition isn't necessarily a bad sign. If multiple operators are already active, it usually means there is proven demand. The challenge is understanding whether there's room for another service and how your business can differentiate itself.

Step 2: Build a business model that fits your market

One of the first decisions is choosing how riders will use your service. Some operators choose a free-floating model, where scooters can be picked up and parked anywhere within a designated service area. Others prefer station-based systems that require trips to start and end at fixed locations. Free-floating fleets offer greater flexibility for users, while station-based systems usually provide more predictable operations, simpler charging logistics, and fewer parking issues.

Pricing deserves just as much attention. Many operators combine an unlock fee with per-minute pricing, while others introduce subscriptions, ride bundles, or daily passes for frequent users. It's also worth defining your target utilisation rate before purchasing vehicles. A fleet of 200 scooters averaging five trips per day is generally a healthier business than a fleet of 500 scooters averaging only one or two.

Step 3: Choose hardware that will last

Buying scooters is only one part of the investment. Operators should look beyond purchase price and evaluate durability, battery capacity, weather resistance, maintenance requirements, spare part availability, and the total cost of ownership over several years.

The hardware inside each scooter is equally important. GPS tracking, remote locking, battery monitoring, vehicle diagnostics, and theft protection all depend on reliable IoT connectivity. Many newer operators also choose swappable battery systems because they reduce downtime and allow batteries to be replaced on the street instead of transporting scooters back to a warehouse for charging.

Choosing hardware that integrates smoothly with your software platform will make expansion much easier later on.

Step 4: Select software that can grow with your business

The customer usually sees only the mobile app, but software runs almost every part of a scooter-sharing business. Beyond booking and payments, operators need tools for fleet management, pricing, subscriptions, maintenance scheduling, customer support, analytics, reporting, and day-to-day administration. As fleets grow, managing these processes manually quickly becomes unrealistic. When comparing software providers, look beyond the list of features. Consider how well the platform integrates with your hardware, whether new vehicle types can be added later, and how much of the daily operational work can be automated, what other operators are saying about the software.

Platforms such as ATOM Mobility's vehicle-sharing software bring rider apps, fleet management, payments, maintenance workflows, and analytics together in one system, allowing operators to manage the business without relying on multiple disconnected tools.

Step 5: Think about your first riders before launch day

Successful operators usually spend weeks preparing their first marketing campaigns before the fleet goes live. Referral programmes can encourage existing users to invite friends, while partnerships with universities, hotels, offices, residential developments, and local businesses help introduce the service to potential riders. Introductory discounts often work well during launch, but long-term success depends on giving people a reason to keep coming back after the promotion ends.

Step 6: Prepare your operations before the first ride

Many mobility businesses don't struggle because demand is low – they struggle because operations become difficult to manage as the fleet grows. Before launch, operators should already have clear procedures covering:

  • vehicle inspections
  • charging and battery swaps
  • maintenance and repairs
  • fleet balancing
  • customer support
  • incident reporting

It is also worth deciding when operational action should be triggered. For example, at what battery level should a scooter be collected? How many inactive hours should pass before a vehicle is relocated? When should damaged scooters automatically be removed from service? Answering these questions early helps create consistent operations as the business grows.

How long does it actually take to launch?

Building custom mobility software from scratch can easily take 6-12 months or more, particularly when mobile apps, payments, IoT integrations, and fleet management systems all need to be developed from 0. Custom mobility software also costs 10 times more and may not be delivered in time.

Using a white-label platform shortens that process considerably. With ATOM Mobility's vehicle-sharing platform, operators can often launch in as little as 20 days, depending on branding, hardware integrations, payment setup, and operational readiness. That allows founders to spend less time developing software and more time preparing the business itself.

Launching a scooter-sharing business has never been easier from a technical perspective, but long-term success still depends on execution. Choosing the right city, investing in reliable hardware, selecting software that can grow with the business, and establishing strong operational processes all have a much bigger impact than simply deploying more scooters. The operators that build those foundations early are usually the ones best positioned to scale in the years that follow.

Want to learn more?

For entrepreneurs who want to dive deeper, ATOM Academy (https://www.atommobility.com/academy) is a free online learning platform created by mobility industry experts. It includes practical video courses covering topics such as:

  • How to launch a shared mobility business
  • Fleet operations and maintenance best practices
  • Pricing and business models
  • Marketing, support and customer acquisition
  • Mobility software tutorials and platform walkthroughs
  • Industry trends and expert insights

Whether you're preparing to launch your first fleet or looking to optimise an existing operation, the Academy provides practical guidance based on real-world experience from hundreds of mobility projects worldwide.

Launch your mobility platform in 20 days!

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