
Micromobility is transforming urban transportation, offering convenient, affordable, and eco-friendly alternatives to traditional modes of commuting. However, with the rising popularity of e-scooters, bikes, and other micro-vehicles, there are also growing demands from cities to ensure compliance with road regulations.
One of the biggest challenges that micromobility operators face is parking compliance.
It's a never-ending challenge to ensure that scooters are parked correctly and in designated areas without obstructing public spaces and other road users. Noncompliance can lead not only to penalties but even drastic measures such as banning micromobility solutions in certain locations for good.
The old way of keeping track of parking compliance – ineffective
In order to control compliance with parking rules, users are usually asked to upload a picture of the vehicle after each trip. These pictures are then manually reviewed to identify bad parking situations, then send the user either some educational materials or, in other cases, a warning.
The problem?
Such manual photo reviewing is extremely time-consuming and inefficient. Identifying and locating badly parked vehicles can take up to several days. By the time the wrongly parked vehicle is located, the operator may have already received a fine.
Besides, it's a missed opportunity for the operator to effectively educate their customer – if the user receives a reprimand or some educational materials several days after the incident, it may not be efficient. These messages can get ignored, as the customer has probably already forgotten the particular situation.
This is where Captur.ai comes in.
Real-time, automated photo reviews with Captur.ai
Captur.ai is an AI-powered solution for real-time image analysis to help micromobility operators ensure parking compliance. The company already works with some of the leading mobility operators across the globe.
For ATOM Mobility users, Captur.ai's solution is now available as an in-app integration. Here's how it works:
When a user takes a photo at the end of the ride, ATOM Mobility sends it to Captur.ai, which uses AI to analyze it. Within 3-5 seconds, the user receives feedback on whether the vehicle is parked correctly or not.
If the algorithm detects that the scooter is parked badly, the image is blurred, or the vehicle is not clearly visible in the photo, the option to finish the ride is disabled. The user is asked to repark and/or retake the photo.
Users are given three attempts to submit a satisfactory photo, or the fourth attempt is approved automatically. Then, the last photo is sent to the customer's dashboard, marked as either good parking, bad parking, or improvable parking. Thanks to this categorization, operators can quickly notice and identify improperly parked vehicles and take action.
“The first impression? Captur.ai works great, and it's a fantastic timesaver,” says Holger Ollema, founder of Hoog Mobility.
The key benefits of Captur.ai for micromobility operators
The benefits of Captur.ai's AI-powered photo reviews are manifold, but mainly they're about reducing operational costs, growing the business, and providing better service to customers.
Save time and reduce costs
Time is money. Thus, effective automation of manual work can significantly affect the company's bottom line.
With Captur.ai, micromobility operators no longer need to manually inspect every parked vehicle for compliance. Clients already working with Captur.ai say they've been able to automate 95% of previously outsourced manual work, saving hours of their time.
This is especially important for those just starting out. As a new business owner, you might be extra cautious when it comes to expenses. By automating parking compliance monitoring, you can keep money in the company without increasing your workload.
Launch your business in new cities with ease
Despite the fact that studies show just 1.1% of e-scooters violate parking regulations, concerns about compliant vehicle parking are one of the key reasons why cities delay or ban the entry of new micromobility solutions.
Ensuring parking compliance is something ATOM Mobility + Captur.ai takes care of from day one. This argument may alleviate concerns for municipalities when granting permits to new micromobility solutions.
In fact, operators already using Captur.ai say this solution has made it easier for them to expand their businesses to new cities and markets.
Improve user experience and brand image
Improperly parked e-scooters that block sidewalks or roads are one of the key reasons why other road users may have negative attitudes toward them. According to research, if negative attitudes towards e-scooters are formed, it may impact the person's willingness to ever try and use one. This means losing potential customers – and profits.
Captur.ai provides e-scooter users with real-time feedback and educational content to improve their parking habits. In fact, Captur.ai reduces the time needed to provide customers with feedback by 10x, ensuring that the number of scooters on the streets that are parked improperly is minimized.
What does this mean for your brand? An opportunity to create an image of a responsible and safe brand. This may help you attract new customers and boost existing customers' loyalty.
Less headache, more room for growth
Forget shifting manually through thousands of photos to detect bad parking – this can now be done automatically thanks to the Captur.ai AI-powered solution.
For ATOM Mobility users, this integration offers an effective solution to the pressing problem of parking compliance. That's one less thing micromobility operators need to worry about when starting or expanding their business.
Click below to learn more or request a demo.

🛵 Planning to start a scooter, bike, or moped sharing service? Choosing the right vehicles is a huge part of your success. This guide explains where to buy used or new vehicles, what to expect from each option, and which brands are best for fleet operations.
Starting a micromobility business means making smart decisions early on. One of the most important is choosing the right vehicles. Whether you're planning to launch a fleet of e-scooters, bikes, or mopeds, the vehicles you choose will affect how fast you can get to market, how much you spend upfront, and how reliable your service will be.
There are two main ways to source vehicles: buy them used or buy them new from manufacturers. Both have their pros and cons, depending on your goals, budget, and timeline.
Option 1: Buy used vehicles
Buying used scooters, bikes or mopeds can be a great way to reduce costs when starting out. This is especially useful if you're still testing the waters or want to launch quickly without investing too much.

Where to find them:
- Cyclecure - Offers refurbished electric bikes and scooters, often with up to 60% savings compared to new. Each vehicle is inspected and comes with a 1-year warranty. A good example is their refurbished NIU NQi-series mopeds with warranty and ready-to-use condition – ideal for small-scale pilot projects.
- Fleetser - A platform for sourcing and selling mobility fleets. You can find bulk listings of used and new e-vehicles, including sharing-ready scooters and mopeds. One recent example includes a fleet of used Segway Max G30 scooters in good condition with fleet discounts.
- ATOM Mobility marketplace - Offers carefully selected scooters, bikes, and mopeds optimized for sharing. Vehicles come ready for fleet use, including IoT and software integration.
Pros:
- Lower upfront cost
- Faster delivery
- Often no minimum order quantity (MOQ)
Cons:
- Shorter lifespan or more maintenance
- Limited or no warranty
- Less consistency across fleet
Option 2: Buy new from manufacturers
If you're planning to scale or want full control from the start, buying new vehicles directly from a manufacturer or distributor might be a better fit. You get full warranty, better quality, and longer lifespan.
Where to buy:
- Directly from the manufacturers. For example, OKAI, Navee, Niu, Feishen...
- ATOM Mobility – Sometimes new and unused vehicle directly from other operators are listed there.
- Cyclecure – Besides used vehicles, also offers new models from trusted brands.
- Fleetser – Also lists brand new fleets available for order.
Pros:
- Warranty and post-sale support (if you purchase directly from the manufacturer)
- Brand-new condition and full lifecycle
- Easier to scale with consistent models
Cons:
- Higher initial investment
- Longer delivery times (especially when shipping from Asia)
- MOQ applies in most cases
New vs. Used – What to expect
If you're comparing both options, here are the main differences you should keep in mind:
Used vehicles are usually available faster and cost less upfront. You don’t have to commit to big orders and can start with just a few units. But they may need more maintenance, have shorter lifespan, and does not include any warranty.
New vehicles require more investment, but you get full warranty, latest models, and better support. Manufacturers may have minimum order requirements and longer delivery timelines, especially if shipping from Asia. However, the quality and reliability usually make up for it in the long run.

Most popular vehicle manufacturers (for direct orders)
If you're considering ordering directly from manufacturers, here are some of the most popular and proven brands used in shared mobility:
- OKAI (okai.co) – Popular models: OKAI ES600P (durable scooter for sharing), OKAI EB100B (e-bike)
- NAVEE (navee.tech) – Known for long-range, sharing-friendly scooters (reasonably priced)
- Segway Commercial (segway.com) – Widely used in fleets, especially the Segway Max Plus series and Segway e-moped.
- Yadea (yadea.com) – Offers sharing-grade mopeds like G5 and G5L
- NIU (niu.com) – Smart scooters and mopeds, including NQi-series, with good support
- Fitrider (fitriderscooter.com) - mainly focused on scooters
- Freego (freegobikes.com) and Hongji (hongjibike.com)
Each of these manufacturers offers models built specifically for sharing and large fleets. Features like swappable batteries, fleet dashboards, and rugged design come standard.
Choosing the right supplier depends on your goals. If speed and low cost are most important, used vehicles may help you get started faster. If you're building something long-term, investing in new vehicles may pay off through better reliability and longer lifespan.
In both cases, make sure the vehicles you choose are compatible with your platform – and that spare parts and support will be available. ATOM Mobility works with both used and new fleets and can help match you with the right vehicle options.

🛵 Thinking about launching a mobility business? One key decision can shape your entire growth path: go with a franchise or build your own brand with a white label solution. 🔍 This guide breaks down the pros and cons of each model – and shows how you can even grow your own partner network under your brand with ATOM Mobility’s white label platform.
White label vs franchising: Which model is right for your mobility business?
Starting a new mobility business comes with many decisions, but one of the most important is choosing the right model for growth. Whether you're thinking about launching an electric scooter fleet, a ride-hailing app, or car sharing in your city, there are two main paths to consider: joining a franchise or building your own brand using a white label solution.
Both models offer clear benefits – and both have downsides. What works best depends on your goals, experience, and long-term vision.
What is franchising in mobility?
Franchising means joining an existing brand and operating under their name, systems, and technology. For example, a local taxi fleet might become a Bolt ride-hailing partner, gaining access to Bolt's technology, user base, and reputation. Similarly, in the micromobility space, some brands allow local entrepreneurs to launch electric scooter or bike-sharing services as franchisees.
This model is popular because it can significantly reduce the time and effort needed to launch. Instead of developing your own technology, brand, marketing strategy, and operational systems, you get a package, a “ready to use” business, from a brand that already knows the ropes.
Franchising: Pros and cons
The main advantage of franchising is speed and simplicity. You don’t need to build everything from scratch. You operate under a recognized name, which can make marketing easier. Often, you also get operational support and a clear playbook to follow.
But there are also downsides. As a franchisee, you don’t fully control the brand, customers and the technology. You may have limited flexibility to experiment or adapt the service to your local needs. Franchise fees or revenue sharing models can also reduce your profit margin. And if the brand suffers reputational issues elsewhere, it can impact your local business – even if you’re doing everything right.
Real-world examples of successful micromobility franchises:
LEVY, an US-based electric scooter-sharing company, has successfully expanded through a franchise model by partnering with local operators across USA. Entrepreneurs can launch and operate Levy-branded services in their cities, leveraging LEVY’s tested software, hardware, and operational know-how. This model has helped LEVY scale quickly while maintaining a consistent brand and service quality.
Nextbike, based in Germany, is one of the world’s leading public bike-sharing providers. It works with cities and franchise-like partners to operate local services under the Nextbike brand. These partners handle operations on the ground, such as maintenance and customer service, while benefiting from Nextbike’s established platform, brand, and international experience. With a presence in over 300 cities, it’s a clear example of how a micromobility business can scale through distributed partnerships.
What is white label in mobility?
A white label solution allows you to launch your own mobility platform – under your own brand – using someone else's ready-made technology. This means you can create a ride-hailing app, car-sharing service, or scooter fleet that looks and feels 100% yours, but without needing to build the software from scratch.
If you’re not familiar with how white label works, here’s a good explanation.
With white label, you take ownership of your brand and operations, while leveraging reliable, tested software that’s been used in dozens of markets. You’re not just a local operator – you’re the brand owner.
White label: Pros and cons
The biggest benefit of a white label approach is independence. You control the brand, the marketing, pricing, partnerships, everything. You can build a unique business that reflects your vision and local market needs. There’s no revenue sharing or ongoing franchise fees.
However, white label also means more responsibility. You have to manage marketing, customer support, local partnerships, and operations yourself. While the software is provided, the business is yours to run. It requires more involvement but also brings more potential reward.

3 reasons to choose your own white label platform
- Complete control over everything: Unlike a franchise, where key decisions are made by its owner, you’re in charge of everything - from choosing the name, branding to allocating budgets and setting up a supply chain.
- Flexible operations: There’s no universal solution that works equally well for all entrepreneurs. By starting your own project, you can better adapt to the local market needs, customer requests, and even changes in legislation. To launch a new app feature or adjust pricing, you won’t have to go through layers of approvals - you are the only decision-maker.
- Faster growth opportunities: For example, by attracting investments, launching crowdfunding, increasing your fleet, making additional investments in advertising, or even launching your own franchise.
Choosing the right model for your mobility business
If you want a fast, low-risk way to enter the market with support and clear systems, franchising may be a good fit – especially if you’re new to mobility or want to test the waters.
If you want to build a long-term business under your own brand, with full control and higher potential margins, white label is likely the better option. It gives you room to grow and adapt without being tied to someone else’s rules.
Many successful businesses start with white label software to speed up their launch, then focus on building a strong local brand and user base. Over time, this approach can offer more strategic freedom and better returns.
You can even build your own franchise using ATOM white label
One advantage of choosing a white label provider like ATOM Mobility is that you’re not just building for yourself. With ATOM’s platform, you can also expand by inviting partners to operate under your brand in other cities or regions.
This means that you can launch as an independent operator and, over time, create your own franchise-style network. ATOM’s software allows you to add partners to your platform, assign them specific territories, limit access to data, and manage operations from one central system. Your partners operate under your brand – and you stay in control of the bigger picture.
This is exactly how several of our clients have grown. They started locally, proved the model, then expanded by partnering with others – all without giving up their brand or independence.
Both franchising and white label are valid ways to launch a mobility business, and both come with clear advantages. But if your goal is long-term brand ownership, flexibility, and the ability to scale on your own terms, white label is often the smarter path.
With ATOM Mobility’s platform, you can launch fast, operate efficiently, and even build your own network of partners under your brand – creating a franchise model that works for you.