A white label solution or building your own software - what to choose for your vehicle sharing business?
May 21, 2021
min. read
Software is an essential part of your vehicle-sharing business. And it doesn't matter what vehicles your customers are going to share. They will do it through the mobile app. So here is the decision to make – are you going to create the vehicle-sharing software from scratch or choose one of the existing solutions on the market. Hopefully, this article will help you with this decision.
Which one of these two options should you choose? There is no one correct answer and there are advantages as well as weaknesses to both of them.
Imagine that this is your first vehicle-sharing business and you have decided to do everything on your own. You are full of enthusiasm and you approach your CTO or IT partner and promise to come up with the brief. The task doesn't seem too complicated for the software you need. However, the vehicle-sharing business is the one that makes creating the brief so complicated. There are many small details to consider.
First step - long and costly research
If you really have decided to start to develop software from scratch, you should take one step back. Your CTO or IT partner must start with the investigation on what functions you might need and how one thing might lead to another. This might take a lot of time and money. In addition, sometimes you can get an impression of what clients need only by operating in the market. For example, ATOM is operating in 23 countries. Their software that is also a white label solution for vehicle-sharing businesses already includes over 100 different features and settings that users might need. And those features are a collection of suggestions from users made over the course of several years in those markets.
However, the aim of the research is to understand what the vehicle-sharing software might look like. If the investigation is done, you can start to prepare the brief and documentation for developers. Here is a list of some other things that you should consider before starting work on a technical solution:
- backend, as well as frontend of the solution - both should be developed and supported so your team can manage operations;
- there should be two versions of the mobile app - one for users that has a device operating on iOS. Other - for the owners of devices that run on Android;
- whenever Apple or Android updates their operating systems or other 3rd party makes an update, you should be ready to check if everything works on your apps;
- apps should be compatible with smart locks in the case of bikes or IoT solutions in the case of scooters, mopeds, cars that are used on the vehicle;
- the IT solution must be properly tested and debugged - the industry average shows that testing the app takes approximately two-three months;
- if your vehicle fleet has over 100 vehicles, most likely you will have a service team. The most convenient way for the service team to operate is by using the phone app. This means that there should be one more app for the service team. And your team members might also have iOS as well as Android operating systems on their devices. So again – there are two more apps for you to build;
- additionally, you must have an invoicing option and also the option to create reports, see statistics, analyze routes, distribute promotions, launch referral programs, etc. And this list can go on and on.
The software development usually costs from EUR 100,000-400,000 depending on the complexity and features that you might want to include. In addition, you have to keep in mind that nothing ends with development. The software requires testing, private launch, debugging and support. And only then will the software be ready for the public launch. However, more bug fixing should probably be done.
One year and you are ready to go!
This whole process mentioned above takes approximately one year. Of course, fingers crossed that the solution as well as the integration with smart locks or IoT solutions works. There is just one problem - the vehicle-sharing industry is changing very rapidly - new players are coming in, others are expanding, new means of transportation are used for vehicle-sharing. And there are a lot of things that might happen and change in a year. It might be hard to catch up.
Furthermore, competitors are constantly offering and creating new features that were not in the market previously such as subscriptions, which is currently a new trend. For example, ATOM Mobility has created a white label solution for the vehicle-sharing market that constantly collects knowledge from their clients and adds new features. Later those features are integrated into solutions offered to other clients so everyone is up to date. In the case of a custom-made solution, everything is on you - it might take additional time and money.
One more thing that speaks in favor of the white label solution - let's imagine that your business is very successful. You have developed a vehicle-sharing software for the one-vehicle type and you would like to grow by adding other vehicle types. Sorry, not possible. You will have to make significant changes to the existing software or develop the new one. So probably you will have to start over again.
The same problem might apply to extending the fleet. If your business becomes scalable, the software might not be appropriate for a fleet with 20 000 vehicles. White label solution providers are usually ready for such success of their customers as they have already supported thousands of vehicles for some time.
When it is worthwhile developing a custom solution?
However, there are times that it is worth considering developing a custom solution - your own software for your vehicle-sharing business. It is worth doing this, if:
1) You already know that you might need some very specific features, but the company offering white-label solutions can't provide them to you. For example, you want your car sharing software to run on the blockchain. Or you want to create a decentralized sharing service. However, it is only worth investing in such a specific solution if it is a real game-changer for you and you have the data to proof it;
2) You have EUR 500,000 or more available in funding and you have a very strong team of developers that you would like to keep working for your company. You consider them to be your asset. Then, if you are lucky, after some time, someone might be interested in buying your company just because of the team and, of course, the solution you have developed;
3) The co-founder of the company is a very good CTO with high-level technical skills and the ability to lead the team. Then it is probably worth building a team. However, most likely you will build a technological and not a vehicle-sharing company in the end and spent more on development than actually on vehicles.
4) For some reason one of the requirements is to have a source code. Companies offering white label solutions won't be able to help you with that.
There is a power in sharing and this doesn't just apply to vehicle-sharing. You always get access to a strong network when you are working hand in hand with the industry leaders. That's what we at ATOM emphasize in collaboration with our clients. We are ready to share as much as we can because we do really care about our clients’ business. It is important for us that they grow and constantly have access to the latest achievements within the industry.
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Unlock more mobility opportunities with the ATOM Mobility and Umob partnership
🌍 Reach more riders with ATOM Mobility and Umob. The integration gives shared mobility operators an additional distribution channel, helping attract new customers, generate more bookings and improve fleet utilization.
September 1, 2026
min. read
The future of mobility is not just about operating vehicles. It is about creating convenient journeys that bring different transportation options together in one simple customer experience.
That is why we are excited to highlight our partnership with Umob, helping mobility operators expand their reach and become part of a growing multimodal mobility ecosystem.
Whether you operate shared cars, scooters, bikes or mopeds through the ATOM Mobility platform, integrating with Umob allows your service to become accessible to thousands of Umob users looking for a convenient way to travel.
Why this partnership matters
Today's users expect flexibility. They don't think in terms of individual mobility providers, they simply want the fastest, easiest, and most convenient route from A to B.
Umob brings different mobility providers and transport options together in one app. Users can find, compare, book and pay for different mobility options without having to download a separate app or create a new account for every provider.
By connecting your fleet to Umob, operators can:
- Reach new customers through an established MaaS (Mobility as a Service) platform.
- Increase vehicle utilization by attracting additional demand.
- Become part of multimodal journeys that combine public transport, shared mobility, taxis, and other transportation options.
- Grow without investing in additional customer acquisition channels.
For ATOM Mobility customers, the integration is designed to provide a straightforward way to unlock new distribution opportunities while continuing to manage their core operations through the ATOM Mobility platform.
How the integration works
Through the ATOM Mobility platform, participating operators can connect their fleets with Umob, enabling users to discover and use available vehicles directly through the Umob app.
Once connected, vehicles from participating operators can appear in Umob alongside other available mobility options, giving users one clear overview of the different ways they can get from A to B.
Users can discover an available vehicle, reserve and unlock it, start and end their ride, and pay directly through Umob.
The integration is designed to support:
- Real-time vehicle availability.
- A seamless booking and ride experience for users.
- Secure communication between platforms.
- Consistent operational control for fleet operators.
Operators continue to manage their fleet, pricing, service areas and day-to-day operations through the ATOM Mobility platform, while Umob provides an additional channel through which users can discover and access their vehicles.
Business impact
For mobility operators, connecting with Umob creates an additional distribution channel without changing the way they manage their day-to-day operations through ATOM Mobility.
By making vehicles available to thousands of Umob users, operators can increase their visibility at the moment people are actively looking for a ride. This creates the potential to attract new users, generate additional bookings and improve fleet utilization over time.
Every market is different, but many operators see MaaS partnerships as an important part of their long-term growth strategy.
Launch partner spotlight: ZEUS Mobility
One of the first ATOM Mobility operators to launch through the Umob integration is ZEUS Mobility, an ambitious European e-scooter sharing provider with a strong focus on innovation, a dynamic approach and challenging the established players in the market.
Fittingly, the partnership itself started through the ATOM Mobility network.
ZEUS and Umob first met at an ATOM Mobility event in Riga. While the initial introduction happened during the event, it was over drinks later that evening that the conversation really started.
ZEUS had already come across the Umob brand on mobility vehicles while travelling and had been impressed by the professional approach the company was taking. That recognition quickly turned into a conversation about how both companies could strengthen their propositions by working together.
From there, the integration moved forward quickly. ZEUS describes the preparation and integration process so far as “clean, professional and smooth.”
For ZEUS, the partnership creates an opportunity to strengthen the visibility of its brand, reach new customers and support its wider European growth ambitions.
Following its acquisition of Superpedestrian in May 2026, ZEUS is looking to accelerate its growth throughout 2026 and 2027, with the Umob partnership forming part of that ambition.
“ZEUS is thrilled to be partnering with Umob in European markets. Following our acquisition of Superpedestrian in May 2026, ZEUS is seeking to rapidly grow through 2026 and 2027. This partnership can help to drive this growth and reach new customers in new markets. We look forward to a rewarding partnership.” - Damian Young, ZEUS Mobility
About Umob
One app to ride them all. Umob is an all-in-one mobility platform that brings different mobility providers and transport options together in one app.
Users can find, compare, book and pay for shared bikes, e-bikes, scooters, mopeds, public transport, taxis and other available mobility options through one account and one payment experience. Instead of downloading and registering with a separate app for every provider or every new city, users can open Umob and see the available mobility options around them.
Today, Umob is available in 28+ countries and 300+ cities, giving thousands of users an easier way to access different forms of mobility both at home and while travelling.
Key facts
- One app for different mobility options.
- Find, compare, book and pay in one app.
- Available in 28+ countries and 300+ cities.
- Thousands of users already use the Umob platform.
- Multiple local mobility providers within one user experience.
- The same ride, for the same price as with the local provider.
Ready to expand your reach?
If you're already operating your shared mobility service on the ATOM Mobility platform, connecting with Umob could be the next step toward reaching more users and becoming part of a truly connected mobility ecosystem.
If you're interested in enabling the integration or learning more about how it works, get in touch with our team. We look forward to helping more operators connect, collaborate, and make sustainable mobility easier for everyone.
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New feature: Task manager - Shifts & Operator performance tracking
👷📊 ATOM Task Manager now goes beyond task distribution with new Shifts and Operator Performance functionality. Track shift routes, distance, completed tasks, time per task and individual operator performance - giving fleet managers a much clearer picture of field operations and efficiency.
August 21, 2026
min. read
Managing a large shared mobility or rental fleet isn't only about knowing which tasks were completed. It's also about understanding how efficiently field teams are working. We've significantly expanded ATOM Mobility Task Manager with new Shifts and Performance functionality, giving fleet managers much better visibility into operator activity, workload, routes and performance.
👷 Shifts: See the full picture behind every shift
The new Shifts tab gives managers a centralized overview of all operator shifts, including:
- Shift duration and status
- Distance driven during the shift
- Number of tasks completed
- Average time spent per task
Managers can open any individual shift to see the complete operational picture. For every task, you can see the vehicle, task type, planned start and deadline, actual start and completion times, status and total task duration.
Each shift also includes a map showing the operator's complete movement during the shift and where individual tasks were performed. For shifts currently in progress, managers can also see the operator's current location.
This makes it much easier to understand the actual route, workload and decisions behind each shift — and identify opportunities to improve how field teams manage fleet maintenance and operations.
📊 Performance: Compare operator efficiency over time
The new Performance tab aggregates operational results for every operator over a selected period.
Managers can track:
- Tasks completed
- Distance covered
- Total time worked
- Average time per task
- Performance trends over time
Instead of reviewing hundreds of individual tasks, managers can quickly compare operators, identify top performers and spot areas where additional training or operational improvements may be needed.
📱 Improved Operator app workflow
To make performance data accurate and useful, we've also introduced a new shift and task workflow in the ATOM Operator app. Operators now start and end their shifts directly in the app, while individual task start and completion times are recorded automatically.
We've also added:
- Personal performance statistics with date filtering
- Live shift statistics showing time worked, completed tasks and open tasks
- Mandatory shift start before an operator can begin working on tasks
- Automatic return of unfinished tasks to the available task pool when a shift ends
- Multi-task selection, start and completion for faster task management
🚀 From task distribution to field operations intelligence
Together, these updates turn ATOM Task Manager from a task distribution tool into a much more complete field operations performance and optimization system. Operators get a clearer workflow and visibility into their own performance, while managers get the data they need to understand how their field operations actually work and where they can become more efficient.
The new functionality is available for ATOM Mobility's Vehicle sharing and Digital rental modules.
👉 Read more about our latest platform updates:
https://www.atommobility.com/atomupdates
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