New customer segment for vehicle fleet owners - tourist destinations
May 20, 2022
min. read
The traveling industry is starting to recover from the pandemic. There are more and more tourists appearing and hotels are considering new services to attract them. It is an easy task with ATOM - the hotel can offer different vehicle sharing services for the convenience of their clients as well as for additional income.
This is also an additional opportunity for fleet owners to set up financially beneficial partnerships with the hotel owners. Fleet representatives can reach out to hotels and offer to have vehicles available for their guests and earn money on that as well.
WIN-WIN-WIN situation for all
Why should hotels be interested in this setup? Well, this is their opportunity to earn a percentage from the monthly revenue created by their customers. Offering vehicles for its guests is only a natural next step for providing an even better guest experience. The fleet owner and hotel can sign an agreement and divide the profit between themselves. Moreover, the hotel will have its own dashboard on ATOM platform so it is easy to follow the usage of the fleet that is allocated to the hotel. And it is possible to offer multiple vehicle types - vehicle sharing is not restricted to only bikes in the ATOM app.
Vehicles for both short-term and long-term rental
Hotels have all sorts of guests with various agendas for their trips. As a fleet owner, you can help hotels provide a comprehensive set of mobility solutions that would match all the different needs. For a tourist looking to explore a city or attend a meeting nearby, a daily bike or scooter rental would work great. For tourists interested in exploring the surroundings of the city over the weekend, a 2-3 day car rental would fit the bill nicely. With ATOM software, customers can pre-book the chosen vehicle even before the arrival if the plans are known. If the plans are made on the go, they could grab the suitable vehicle with an on-demand model without the hassle of pre-booking. The best part for the hotel is the fact that its employees do not have to engage with customers regarding vehicle rentals. The rental process is fully automated via the app.
Private branding
In bigger cities, it is worth it for fleet owners to even consider closer cooperation with larger hotel chains. It is easy with ATOM to create a separate app for the particular hotel chain that is branded accordingly. In this case, it is even worth considering branding the part of the fleet that is allocated to the hotel. If the hotel chain is active in several cities where the vehicle sharing company operates as well, then it gives even bigger options for successful collaboration. ATOM doesn't market its software directly to hotels. This opportunity is open for ATOM customers, so they are able to form strong partnerships and even built their whole business model based on this approach, as many of our customers have chosen to do.
And if you are a fleet owner you don't have to stop there. Remember that also resorts and commercially managed "villa villages", or large building complexes (both corporate and private end-users) would like to use vehicle sharing services. Also, employers with a large number of employees are usually thinking about how to make their movement throughout the city more efficient. Vehicle sharing service is one of the best solutions. Employers could even consider using branded fleets to provide the opportunity to move around the city or corporate property.
With the help of ATOM Software and private fleet functionality, our customers have the ability to truly transform their local mobility landscape into a more sustainable one. Be creative!
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Blog
New feature: Task manager - Shifts & Operator performance tracking
👷📊 ATOM Task Manager now goes beyond task distribution with new Shifts and Operator Performance functionality. Track shift routes, distance, completed tasks, time per task and individual operator performance - giving fleet managers a much clearer picture of field operations and efficiency.
August 21, 2026
min. read
Managing a large shared mobility or rental fleet isn't only about knowing which tasks were completed. It's also about understanding how efficiently field teams are working. We've significantly expanded ATOM Mobility Task Manager with new Shifts and Performance functionality, giving fleet managers much better visibility into operator activity, workload, routes and performance.
👷 Shifts: See the full picture behind every shift
The new Shifts tab gives managers a centralized overview of all operator shifts, including:
- Shift duration and status
- Distance driven during the shift
- Number of tasks completed
- Average time spent per task
Managers can open any individual shift to see the complete operational picture. For every task, you can see the vehicle, task type, planned start and deadline, actual start and completion times, status and total task duration.
Each shift also includes a map showing the operator's complete movement during the shift and where individual tasks were performed. For shifts currently in progress, managers can also see the operator's current location.
This makes it much easier to understand the actual route, workload and decisions behind each shift — and identify opportunities to improve how field teams manage fleet maintenance and operations.
📊 Performance: Compare operator efficiency over time
The new Performance tab aggregates operational results for every operator over a selected period.
Managers can track:
- Tasks completed
- Distance covered
- Total time worked
- Average time per task
- Performance trends over time
Instead of reviewing hundreds of individual tasks, managers can quickly compare operators, identify top performers and spot areas where additional training or operational improvements may be needed.
📱 Improved Operator app workflow
To make performance data accurate and useful, we've also introduced a new shift and task workflow in the ATOM Operator app. Operators now start and end their shifts directly in the app, while individual task start and completion times are recorded automatically.
We've also added:
- Personal performance statistics with date filtering
- Live shift statistics showing time worked, completed tasks and open tasks
- Mandatory shift start before an operator can begin working on tasks
- Automatic return of unfinished tasks to the available task pool when a shift ends
- Multi-task selection, start and completion for faster task management
🚀 From task distribution to field operations intelligence
Together, these updates turn ATOM Task Manager from a task distribution tool into a much more complete field operations performance and optimization system. Operators get a clearer workflow and visibility into their own performance, while managers get the data they need to understand how their field operations actually work and where they can become more efficient.
The new functionality is available for ATOM Mobility's Vehicle sharing and Digital rental modules.
👉 Read more about our latest platform updates:
https://www.atommobility.com/atomupdates
Blog
ATOM Connect returns: Exploring the next era of car rental in Riga (Oct 8, 2026)
A closed, curated event focused on practical conversations around digital rentals, keyless technology, automated verification, telematics, fleet utilization, and the future of car rental - without generic sales pitches or conference filler. Join operators, technology providers, and industry peers to exchange real-world experience and explore what’s next for car rental.
August 20, 2026
min. read
If you attended our last event, you already know the vibe: ATOM Connect isn’t a crowded trade show or a generic corporate conference.
There are no generic sales pitches, filler keynotes, or surface-level panels. Instead, ATOM Connect brings together a closed, highly curated community of operators, fleet managers, technology partners, and industry leaders to have honest conversations about where the market is moving—and how we’re navigating it together.
Following the positive feedback from our previous summit where leaders and representatives from Bolt, CityBee, ZEUS Mobility, Comodule,Anadue and Datafolio exchanged practical operational insights, we're bringing that same focused format to the car rental sector!
Mark your calendars: On October 8, 2026, ATOM Connect Rental arrives in Riga, Latvia.
🔍 Where Is the Car Rental Market Today and What’s Next?
The car rental industry is in a fascinating place right now. Established rental operators are testing new digital tools, while app-first fleets are adapting to real-world operational complexities. Rather than picking sides, ATOM Connect Rental 2026 is designed as a space to explore how the whole ecosystem is evolving.
Is the market ready for widespread keyless handovers? How are customer expectations around instant digital onboarding shifting? Where do traditional counter operations and app-based experiences meet in practice?
Throughout the day, we’ll dive into technical keynotes, operational workshops, and open panel discussions covering:
- The Reality of Modern Handovers: How fleets are testing paperless workflows, digital contracts, and remote vehicle access without sacrificing operational control or security.
- Telematics & Keyless Tech: A practical look into CAN-bus integrations, immobilizers, and remote diagnostics with technology partners like Invers.
- Digital Identity & Automated Verification: How AI-driven onboarding tools are helping operators streamline risk management, fraud prevention, and driver verification.
- Dynamic Fleet Yield & Subscription Models: Exploring how flexible rental terms, dynamic pricing, and multi-channel distribution help maximize vehicle utilization.
🔒 A Closed Community of Industry Peers (Why Spots Are Capped)
The true highlight of ATOM Connect is who is in the room. Every participant is an active operator, fleet manager, regional franchise representative, or key technology provider. Whether you run a regional rental fleet, manage operations for a franchise, operate a digital vehicle service, or build software/hardware for the industry, this is your chance to swap real stories and test ideas with peers facing the same daily decisions.
📍 Event Details at a Glance
Date: October 8, 2026 (Main Summit & Evening Networking Mixer)
Venue: Top Floor Glass Space, AC Hotel by Marriott Riga (Dzirnavu Street 33, Riga, Latvia)
Format: Tech keynotes, 1 interactive workshop, a grand panel discussion, and an evening networking mixer with drinks & catering.
🎟️ Request Your Invitation
Because space is limited to maintain a focused, high-trust atmosphere, registrations are manually reviewed to ensure a relevant audience for all participants. Join us in Riga to connect, explore where the industry is heading, and help shape what’s coming next.
Try out ATOM demo app
Use test credentials to log in - Phone number: +1 123123123, Code: 777777
Driver App demo credentials - Email: test@atom.com, Password: driver
