
The mobile sharing industry is projected to grow at a rapid rate over the next several years. The economic shift towards micro mobility has shown that bike and scooter use is going to grow from USD $2.5 billion in 2019 to USD $10.1 billion by 2027. With an increasing demand for affordable mobility services, industry leaders are making adjustments to their financial models to accommodate changing regulations, as well as, growing production costs.
We put together a breakdown of the expenses that are currently going in to establishing a profitable MaaS company along with some other considerations to keep in mind.
What are the current pricing levels for leaders in Scooter and Bike Sharing?
The pricing levels for different services being offered around the world vary based upon initial upfront costs, cost per allotted time and total ride duration. These prices are also subject to change depending on the regulatory requirements of each location.
Scooter sharing:

Bike sharing:

At ATOM Mobility we have a specific calculation to determine the total income a scooter or bike sharing service makes based on ride time and pricing fees. This allows adjustments to be made for the different price levels each company offers.
Income Equation: (Unlock Fee + (Average Ride Time X Minutes)) = x
x = Average Price per Ride
How does vehicle ridership impact the financial model?
Ridership is impacted by a multitude of factors, including availability to travel lanes, density of charging/docking stations, level of integration within the overall transportation network, along with the extent of rider outreach and vendor education. Vehicle use rates tend to increase based on volume of available scooters/bikes and ease of access to stations. The systems with larger fleets, as well as wider spread sharing infrastructure tend to experience higher ridership.
According to research conducted by the National Association of City Transportation Officials, scooters are making up to two times more rides per vehicle per day compared to bikes. Bike services complete anywhere from 0.5 to 2.5 rides per day at an average of 1, with trends showing a shift away from traditional pedal bicycles as the interest in e-vehicles continues to grow.

Image source: nacto.org
The region where services are being offered can also influence ridership. Across our partners at ATOM Mobility for scooters, we are seeing from 1.8 to even 5 rides per vehicle per day, with even higher rates in colder regions where the proper infrastructure is in place.

Image source: City of Chicago, E-scooter Pilot Evaluation
An evaluation of the City of Chicago’s E-scooter pilot program found that over time the number of trips per day decreased from an average of 3.7 to 2.5. This aligns with the seasonality of mobility vehicles, which has been proven to impact ridership. Our research found that there can be decreases between 30 to 50 percent during the off-season.
The average rides per day you can count on for bike sharing services is 0.5 to 2.5, and 1.8 to 5 for scooter sharing services.
What additional factors need to be taken into consideration?
Once we have determined how many rides are being taken and the average price, we can calculate the average income per vehicle per month and outline cost positions. To begin growing revenue, mobility companies need to determine ways to extend the lifespan of their vehicles or off-set the costs once the limit is met. These factors are a major component in developing a successful financial model. In addition, it’s important to review the other expenses that impact vehicle maintenance and usage when constructing an accurate forecast.
Seasonality
Seasonality refers to the time of year a service operates as a result of environmental or weather factors. For mobility services, the usage season usually begins when the average temperature in a month is +10 Celsius or more.
Rides Per Vehicle Per Day
The number of rides each vehicle is taking in a day will impact both revenue but also maintenance and lifespan costs.
Rides
The rate for each ride will need to be considered when developing an overall financial plan for a company.
Maintenance Costs (ex. 13 percent of cost per ride)
Maintenance of the vehicle fleets is required and may vary depending on usage, as well as vehicle model.
Charging Costs (ex. 21 percent of cost per ride)
Whether the fleet uses docking stations or offers free floating services, the cost of charging the vehicles is necessary for continued use.
Bank Commission (ex. 3 percent cost per ride)
This includes any of the banking fees that are acquired.
Marketing (ex. 4 percent cost per ride)
Promoting the services being offered is an essential expense for business growth and expansion within the market.
Customer Support (ex. 5 percent cost per ride)
Most mobility services are offered through mobile apps that require regular support from customer service representatives to resolve customer inquiries and help with reputation management for the company.
IT System Support (ex. 5 percent cost per ride)
These services include IoT systems, sim cards, data, software and other technological requirements needed for the vehicles to operate.
Additional Costs (ex. 3 percent cost per ride)
Mobility companies like any other vehicle service are subject to additional costs such as insurance, city permits and/or other resources.
Our Excel-based Model
To help determine the overall impact of fluctuating costs for scooter and bike services, we developed a financial model that breaks down costs based on a percentage. Through this Excel-based Model we are able to maintain a proportionate evaluation of the expenses for each service.

source: ATOM Mobility
To make calculations we assume an average ride time of 20 minutes then apply that to our Excel-based Model. Costs are shown as a percent from the ride price. Since cost and prices differ country by country, this model allows for the proportions to remain the same. For accurate forecast planning, we recommend using the average of two to four rides per vehicle per day on a period of wholesale. To learn more about our model, please email us.
Where do we go from here?
Mobility as a service is expected to continue growing as additional opportunities for expansion and profitability open in the market. At ATOM Mobility, we want to help your business thrive in the exciting new world of transportation services. There has not been a better time to join other industry leaders than right now. Reach out to us today so we can start building for the future, starting with our scooter sharing software.

📆🚗 Managing vehicle availability is now easier than ever. Each rental vehicle can now have its own availability schedule, allowing operators or vehicle owners to define exactly when it can be booked. Keep vehicles available 24/7, create recurring weekly schedules, configure multiple unavailable periods, and make one-time availability changes directly from the calendar - all while preventing conflicts with existing bookings.
Managing vehicle availability has become much more flexible. With the new Vehicle availability calendar, every rental vehicle now has its own availability schedule, allowing operators or vehicle owners to define exactly when a vehicle can be booked.
By default, vehicles remain available 24/7, but operators can switch to a custom schedule and configure recurring unavailable periods or make one-time availability adjustments directly from the calendar.
Key capabilities
📅 24/7 availability by default
Newly added vehicles are automatically available around the clock. No additional setup is required.
🔄 Recurring weekly availability schedules
Configure custom weekly availability for each individual vehicle by defining one or multiple unavailable periods for every day of the week.
Navigation:
Vehicles → Select vehicle → Edit → Set availability
⚙️ Multiple unavailable periods per day
Need to block vehicles for maintenance, charging, cleaning, or personal use? Add as many unavailable time slots as needed for each day.
📆 One-time availability changes
Override the recurring schedule for a specific date without affecting the permanent weekly configuration. Perfect for holidays, temporary maintenance, or special events.
Navigation:
Vehicles → Calendar view → Click any available or unavailable time slot to add or edit
🔴 Visual availability overview
Unavailable periods are highlighted directly in the vehicle calendar, making it easy to identify when a vehicle can or cannot be booked.
🛡️ Booking conflict protection
To prevent scheduling issues, the system validates every availability change. If the selected period overlaps with an existing booking, the update cannot be saved and the operator will receive an error informing them that a booking already exists for that time.

How it works
The feature combines two layers of availability:
- Recurring schedule – the vehicle's permanent weekly availability pattern.
- Calendar exceptions – one-time changes that apply only to a specific date without modifying the recurring schedule.
For example, if a vehicle is normally unavailable every Wednesday from 10:00–12:00, you can temporarily extend, edit or reduce availability for a single Wednesday while leaving all future Wednesdays unchanged.
Why it matters
P2P rental businesses often manage vehicles with different owner preferences and operating hours. This feature gives operators the flexibility to support virtually any availability scenario while keeping bookings accurate and preventing scheduling conflicts.
Whether you're managing a small peer-to-peer fleet or thousands of rental vehicles, the new vehicle availability calendar makes availability management significantly easier and more reliable.

📲 Choosing mobility software is a decision that can shape your business. 🔍 This review takes a deeper look at ATOM Mobility, covering how the platform works, 💰 its pricing model, 🔌 hardware flexibility, 🤝 customer support, and 🚀 the types of operators it's built for.
Choosing mobility software is a long-term decision. Once a platform is integrated into daily operations, replacing it can take months and require significant time and resources. That's why it's worth looking beyond feature lists and understanding how a platform performs in practice.
ATOM Mobility has become the leading white-label mobility platform for operators launching and scaling vehicle-sharing, car rental, and ride-hailing businesses. This review covers how the platform works, how its pricing is structured, what customers say about it, and the types of businesses it's best suited for.
What is ATOM Mobility?
ATOM Mobility is a white-label SaaS platform built specifically for mobility businesses.
Instead of developing software in-house, operators can launch their own branded mobility service using an established platform that already includes the infrastructure needed to run daily operations.
The platform brings together three products:
- Vehicle sharing
- Digital car rental
- Ride-hailing and taxi services
All three run on the same technology, allowing operators to manage multiple mobility services without maintaining separate software platforms.
Pricing: simple and built to scale
ATOM Mobility uses a transparent pricing model based on a one-time implementation fee followed by a subscription that scales with the business. The exact cost depends on the products, integrations, and level of customization required, but customers know what is included from the start, without unexpected licensing costs or hidden platform fees.
Compared to building proprietary software or purchasing enterprise mobility platforms, ATOM Mobility can be up to five times more affordable, depending on the project and deployment requirements.
What's included in the platform?
The rider app is an important part but not the only service on the platform. Customers use the mobile app to register, verify their identity, locate nearby vehicles, unlock them, make payments, purchase subscriptions, and manage bookings.
Operators manage the business through a web dashboard that provides access to fleet monitoring, pricing, reservations, customer management, payments, analytics, maintenance workflows, reporting, promotions, and day-to-day operations.
For fleet management, ATOM Mobility also offers a dedicated Operator app, designed to help teams manage vehicles, tasks, damages, and routes while on the go.
Companies offering ride-hailing services also receive a dedicated driver app, allowing drivers to accept rides, navigate trips, and track their earnings within the same ecosystem.
Altogether, the platform includes more than 300 features and 100+ integrations designed specifically for mobility operators, allowing businesses to launch 8-15 times faster than building comparable software from scratch.
What does hardware-agnostic mean?
One of ATOM Mobility's biggest advantages is its hardware flexibility. The platform works with numerous IoT providers and vehicle manufacturers, meaning operators are not locked into a single hardware supplier.
For example, if a business decides to replace its smart locks or expand its fleet with vehicles from another manufacturer, it doesn't need to replace the software platform as well. This gives operators more flexibility as their business evolves and reduces the risk of becoming dependent on a single hardware vendor. To name just a few, ATOM Mobility already supports integrations with Segway, Teltonika, Acton, Omni, Okai, Fitrider, Freego, Zimo, Marti, Comodule, Hongji, Yadea, NIU, NEXT, Geotab, Acacus, INVERS, Velco, Navee, Vaimoo, Dynasys, 2hire, Sentinel, Linka, and many others.
Customer support
Launching a mobility business often requires close collaboration between the operator and the software provider, particularly during implementation and expansion.
ATOM Mobility provides support through email, WhatsApp, and scheduled calls with a dedicated team that has worked together for several years. Rather than speaking with a different representative every time, customers build relationships with specialists who become familiar with their business and operational goals. For urgent or business-critical matters, customers can also communicate directly with company leadership, including the CEO when needed.
What customers say
ATOM Mobility has received consistently positive reviews on Capterra, where customers frequently highlight both the quality of the platform and the team behind it.
Some of the reviews describe ATOM Mobility as:
"ATOM is an exceptional app developer."
"Clear communication and good service."
"Atom has been a reliable partner to us for 3 seasons now."
"Great Partnership with the ATOM Team."
"Reliable Partner with Great Support and Continuous Improvements."
Across the reviews, the same themes appear repeatedly: responsive communication, long-term partnerships, and continuous product development.
Who is ATOM Mobility best suited for?
ATOM Mobility is designed for companies that want to launch, operate, or scale a mobility business without spending years developing proprietary software. The platform is ideal for entrepreneurs launching their first mobility service, SMEs entering the shared mobility market, established operators expanding into new cities or mobility verticals, and fleet operators managing anywhere from a single vehicle to more than 10,000 vehicles who need a modern, feature-rich platform at a reasonable cost.
Because the platform is white-label, operators keep full control over their branding, pricing strategy, and customer experience while relying on technology that has already been proven across more than 80 different markets.
Who isn't it for?
ATOM Mobility is built specifically for vehicle sharing, car rental, and ride-hailing businesses. Companies such as Uber, Bolt, Lime, and Voi have invested hundreds of millions of dollars and many years into developing proprietary software, creating platforms that are deeply integrated into their operations. While replacing such systems could potentially deliver commercial benefits, the migration effort, operational risk, and loss of flexibility that comes with owning and customizing their own technology make a complete platform switch unlikely. As a result, these companies typically continue investing in their in-house platforms rather than adopting third-party software.
Similarly, companies looking to build software outside the mobility sector or develop entirely different types of platforms may find that ATOM Mobility's feature set is too focused on its core products.
Pros and potential limitations
Like any software platform, ATOM Mobility has strengths as well as situations where another approach may be a better fit.
Pros
- White-label platform covering vehicle sharing, car rental, and ride-hailing.
- More than 300 mobility-focused features.
- 100+ ready-to-use integrations.
- Transparent pricing with no hidden platform fees.
- Hardware-agnostic architecture that supports multiple IoT providers.
- openAPI access.
- ATOM Academy access - educational resources for mobility entrepreneurs.
- Dedicated support team with direct communication channels.
- Proven by operators across multiple markets.
Potential limitations
- Designed specifically for mobility businesses rather than other industries.
- Companies with highly customised proprietary software may not benefit from switching.
- Global operators that have already invested heavily (Uber, Bolt) in their own engineering teams are unlikely to replace their existing platforms.
For startups, SMEs, and growing mobility operators, ATOM Mobility offers a practical alternative to building software in-house. The platform combines three mobility products in a single ecosystem, supports a wide range of hardware providers, and includes the operational tools needed to launch and scale a business. Beyond the technology itself, customers gain access to ATOM Academy - industry expertise, best practices, and educational resources, helping them avoid common mistakes and build a successful mobility business faster.
It isn't intended to replace proprietary platforms developed by companies such as Uber or Bolt, nor is it designed for businesses outside the mobility sector. For operators looking for an established white-label platform backed by long-term customer support and continuous product development, ATOM Mobility is a solution worth considering.


