
Climate changes this summer have warned us as never before. Greenhouse gas (GHG) emissions from transportation account for about 29 percent of total U.S. greenhouse gas emissions alone, making it the largest contributor of U.S. GHG emissions. It is not easy to refuse the comfort that car ownership provides. However, nowadays you have the option of sharing cars and only using them when necessary.
At first glance, owning a car looks convenient, and indeed it is in terms of driving. But it also means constant costs and the loss of value of your property - your vehicle. Experts say that a car loses between 15% and 20% of its value each year.
Car owning vs car sharing
What else do car owners pay for? Constant investments have to be made in repairs and maintenance, for example, when washing the car or changing the oil and filling it with gas, or charging in the case of an electric vehicle. In addition, adjustments to the weather conditions are mandatory, for example, changing tires before the winter and summer seasons. The car should have insurance while in traffic and you should also cover parking costs not to mention the fact that you have to have places to park your car that could be easily reached from home, as well as from the office.
You can avoid all those troubles when choosing a ride-sharing option - your car will always be full of gas or charged, clean, and with the equipment that is adjusted to the season. No additional costs - just pay for your ride and leave the car where it is convenient for you. Moreover, if you need a bigger car for the ride with the whole family, you can have it! Just choose a SUV closer to you with the car-sharing option. And pay less for a small car if you are riding alone.
Car sharing is also more convenient than renting a car. Renting invariably means planning, scheduling, and getting to the parking lot for rented cars. Renting sometimes also involves hidden costs. Car-sharing is easier - if the car is not available at the moment at the closest to your location, look around in the app and you will definitely find a spot, where a car is available near you.
Game changer
Nearly 90% of Americans own cars. Unfortunately, this means not only a convenience for car owners but also traffic jams and pollution. And according to The Guardian, this quantity of cars costs the economy $124bn. So car-sharing has been seen as a real game-changer. According to a Berkeley study, one car for sharing can replace 7 to 11 privately owned vehicles. Thus cities can become greener not only in the context of reduced levels of air pollution, but also significantly reduced parking lots. Moreover, this means less wear on roads as fewer cars drives around the streets.
Fine, but what is the real advantage, when there are still a lot of cars on the street? How does this actually help to save the planet? Well, with car-sharing there still will be fewer cars on streets and in traffic. Car-sharing providers are thinking of their business so they will always choose the most fuel-efficient cars. Whenever possible, electric cars are going to be included in their fleet. Electric cars have zero emissions. Also, more small cars are going to be available as people who are driving alone don't need big cars or ones that consume a lot of fuel. This means less air pollution. And the air is also less polluted during the manufacturing process because 1/5 of emissions released in a car’s lifetime come from its production. This amount is even smaller with electric cars as they are smaller themselves so they cause less greenhouse gas emissions in production.
Of course, there are also some downsides to switching to car sharing. For example, manufacturers cannot be happy with smaller demand. A lot of factory workers and their families depend on the demand and income from car production. In addition, fewer public transport users mean less income for public transport companies.
Struggles for car-sharing businesses
There are still quite a lot of struggles for car-sharing business owners. For example, experts emphasize that car sharing is beneficial only in areas with the appropriate population density. In other words, there should be a demand for the service. The biggest challenge of the car-sharing business is to survive in small villages where people usually travel large distances to work and it is more convenient and probably even cheaper for them to have their own cars.
The other issue worth mentioning, which is a challenge faced by big cities is parking lots. There should be enough free spaces in the city to park cars. Especially in high-density areas. If this possibility is not available and users have to travel long distances from the parking lot to the office or house, users will soon lose interest in the service.
What other obstacles should car-sharing business owners consider? Demand for cars via sharing is not constant. There are peak hours that are hard to manage due to the limited amount of vehicles, while users easily get upset if a car is not available when they need it. In addition, people want to use car-sharing across as wide a geographical area as possible. This creates challenges for car-sharing business owners, as there should be enough users all around, who are willing to use the service.
Best car-sharing apps according to Google Play and App Store
● Share Now (car2go & DriveNow)
App Store Rating: 4.8/5
Google Play Rating: 4.4/5
There is no monthly or membership fee - users pay while using the service. Rates depend on vehicle and location and gas is included in the price so there is no need to refuel. There is a 24-hour limit on rental time or the option to select the trip package while indicating the length of the trip. No reservations are required - pick up and drop off the vehicle anywhere within the area of operation.
● Zipcar
App Store Rating: 4.5/5
Google Play Rating: 3.8/5
Zipcar charges $7 per month or a $70 per year membership fee. There is also a one-time $25 application fee. Car sharing service costs $10 per hour or $82 a day. It is possible to rent a car for hours or days however there are a few plans available. Prices vary depending on location. Gas, insurance, and 180 miles are included in the price.
● Getaround
App Store Rating: 4.7/5
Google Play Rating: 3.7/5
This app has a $99 hardware fee. After three months, a $20 per month subscription fee kicks in. Daily rental rates can range from $20 to $80 depending on vehicle quality and insurance is included in the price. A variety of privately-owned cars, vans, and trucks are available. It is possible to rent them by day or hours. Drivers pay for gas and replace what they have used.
● Turo
App Store Rating: 4.8/5
Google Play Rating: 4.9/5
Cars are available on the app anywhere from $20 to $100 depending on vehicle quality and only daily rentals are possible. It has classic and specialty vehicles. Drivers pay for gas and must replace what they have used. Cars can also be delivered to a location if required.
You can take part in the car-sharing business as a user, as well as a car-sharing business owner. If you want to create your own platform, this is what you have to consider and keep in mind.
Click below to learn more or request a demo.
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🚗 ATOM Mobility launches a new Web-booker for Digital Rental 🗓️ - letting customers book vehicles directly from the website. Frictionless, branded, and enabled by default for all rental merchants ✅
ATOM Mobility is introducing a new way for users to start their rental journey: the Web-booker widget 🗓️
With this tool, users can book a car (or other vehicle) directly from merchant's website without first downloading the rider app. It creates a smoother entry point for new users while keeping the app central for payments, ID verification, and ride management.
How it works
✅ A dedicated booking link for every merchant
✅ Customers choose area, vehicle, and rental period → confirm booking in seconds
✅ Widget syncs bookings into system automatically
✅ After booking, a QR code + App Store / Google Play links are shown so users can continue in the app
✅ In the mobile app, users finalize payment and ID/driver’s license verification before starting the trip
🎨 The widget matches app’s primary color for a seamless, branded look.
📊 Every booking now shows its Source – App, Web-booker, Dashboard, or API.
👉 Demo it here: app.atommobility.com/rental-widget
Why it matters
Many successful digital rental and mobility platforms combine web and app booking flows to maximize conversion.
Take Turo for example:
- Customers browsing online can instantly reserve a car on turo.com.
- But to unlock the car, upload their driver’s license, and manage the trip, they switch to the dedicated mobile app.
- This dual flow lowers friction for new users while keeping security and payments centralized in the app.
New ATOM Web-booker works the same way - creating an easy on-ramp from website, while letting the app handle verification and payments.
This feature also aligns with the broader industry evolution we covered in Traditional Car Rental vs Peer-to-Peer Car Sharing vs On-demand Car Sharing artticle. As booking models diversify, offering multiple access points - web + app + api – is becoming a standard expectation from customers.
Market context
The global car-sharing market (including peer-to-peer sharing) is projected to reach USD 28.7 billion by 2030, growing from USD 11.5 billion in 2025 at 20% annual growth rate, with digital-first players outpacing traditional operators. One of the biggest success drivers? Reducing onboarding friction and providing automated processes.
- Majority of new customers discover rental brands online before downloading an app.
- Peer-to-peer platforms like Turo and Getaround already leverage web-based flows to capture demand at the discovery stage.
- Traditional operators are also moving to hybrid web+app models to compete with on-demand mobility startups.
The message is clear: giving customers multiple, seamless entry points directly impacts conversion and utilization.
Enabled by default
The Web-booker is enabled by default for all ATOM Mobility digital rental merchants for free. Just place the booking button on your website, and your customers are ready to go.
📩 Want to see how the Web-booker can boost your conversion and simplify rentals? Get in touch with our team and let’s set it up for you.

💸 ATOM Mobility launches “Offer your price” - a rider-controlled pricing feature. Riders can suggest higher or lower fares within pre-set limits. Boosts demand & helps stand out in competitive ride-hail markets 🚖🌍
The ride-hailing market is always changing. From Latin America to Eastern Europe, platforms like inDrive have popularized a new norm: letting riders suggest what they want to pay. Now, in response to this growing global trend, ATOM Mobility is proud to introduce: Offer your price – a fully configurable pricing feature built right into your rider app.
💡How It works
Available on all ride-hail projects, this feature lets riders propose a price – higher or lower than the default fare – within operator-set limits. Drivers can then accept or decline based on the offer.
Here’s how it reshapes the experience:
In the Rider app:
- A new "Offer your price" button appears when selecting a vehicle class.
- Riders can slide or tap “+/-” buttons to adjust price:
- e.g. +30% to get a faster ride 🟢
- or -10% to save on a flexible trip 🔵
- For scheduled rides, this feature is disabled to keep things predictable.
Smart logic behind the slider:
Your admin dashboard defines the limits – say, up to +500% from regular price and down to -30% – and the app calculates step sizes automatically:
- +500% limit → 1 step = 5%
- +100% limit → 1 step = 1%
- +200% limit → 1 step = 2%
Slider position adapts dynamically, depending on your defined range. And yes – the button color and style can be customized to match your brand 🎨.
On the operator dashboard:
You’ll find complete control and clarity:
- Enable/disable the feature per vehicle class
- Set custom % limits for price increase/decrease
- Price card, exports and ride activity logs are all updated with the adjusted ride price
- New ride status - Ride requested (adjusted ride price) for transparency in reporting
What drivers see:
In the driver app:
- Price offers are marked clearly (e.g. 🔻 "Discount requested" or 🔺 "Extra fee offered");
- Final earnings are adjusted accordingly and logged in driver stats.
Who's already doing this – and winning?
Real-world companies are already proving that rider-defined pricing works:
🚘 inDrive (LATAM, Africa, Asia)
Now one of the top global ride-hailing players outside the U.S. (over 200M downloads, active in 700+ cities across 45+ countries), inDrive built its brand around rider-negotiated pricing. It helps them stand out in price-sensitive markets and win over both drivers and passengers with more transparent pricing dynamics.
🚖 Comin (France)
A local success story, Comin has embraced flexible rider pricing to gain traction in several French cities (onboarded 6,000+ drivers). The feature gives them an edge against larger platforms, offering more freedom for users and better utilization for drivers.
These examples show that letting riders bid their price isn’t just a gimmick – it’s a growth strategy.

From our previosu blog “How to Find Your Niche in the Ride-Hail Market”, we saw how localisation and user control drive loyalty and conversion.
This new pricing flexibility supports:
- Emerging markets with income-sensitive riders
- Driver shortages, where riders can tip in real-time
- Brand positioning, letting you stand apart from competition
🚀 Ready to lead the market?
This is just one of the 300+ features available in ATOM’s white-label ride-hailing platform.
Let’s talk about how to launch or upgrade your app with “Offer your price”, advanced pricing logic, and more tools to dominate your niche.
👉 Contact our team and explore how to become the market leader: www.atommobility.com