
ATOM mobility, the company that helps to build a micromobility business, has just launched the ATOM Academy. The goal is to educate people, who are willing to start a business in this specific field or improve operations.
“The whole idea of ATOM is to provide more than just software. And the ATOM Academy is one step closer to the goal. We want to educate our customers, as well as provide them with an understanding of what is available out there and how all these technologies can help them to be more efficient in their business,” says Jürgen Sahtel, Head of the ATOM Academy.
The content is based on extensive knowledge of various industry leaders as well as ATOM's own insights from operating the first scooter-sharing business in Riga, Latvia. Moreover, during the process of creating the academy program, ATOM interviewed its customer base so it got valuable feedback about what its customers would be interested in. However, the focus is on topics that could save customers time and money in this business.
Help for beginners, valuable at any stage
At first, the idea was that the ATOM Academy would be a great help to ATOM customers. Most of them are at a very early stage - they buy software and hardware from the manufacturer. However, maybe they still don’t know exactly how to run this business. The ATOM Academy is there to help them figure it out: “There are situations in which entrepreneurially-minded people visit a city and see scooters. Then they go back to their city and decide that vehicle sharing should also be available in their small community. So how can they make this happen? In most cases, they don't know anything about procedures or best practices or what is actually needed to make this scenario a reality. The ATOM Academy is intended to help with that. So when a new customer comes along, he can have a blueprint to follow based on industry standards and knowledge, as well as contacts of people that might help,” says Jürgen.
The content is tailored for all stages of companies, including larger ones that want to expand their businesses to different cities and countries. All the content at ATOM Academy is available in video format through the website. There are currently three blocks of content - getting started, launching and operations, as well as optimization and growth. Overall, 15+ units are available with an average length of 35 minutes, so it would take few weeks to a month to go through all ATOM Academy courses. It is recommended that participants watch at least one video in two days and take notes. Afterward, it is possible to arrange a meeting with Jürgen at any time to discuss questions that arise along the way.
Industry experts available free of charge
All lectures are in the format of conversations with the leading experts in shared micromobility. They have all launched successful businesses in the field. For example, Polina Mikhaylova is a co-founder of KNOT - the company that designs, produces, and installs docking stations for scooter services. Sébastien Marteau is responsible for business development at Fluctuo. The company aggregates more than 200 shared-mobility fleets and provides insights into a target city's shared mobility metrics and trends allowing operators to prepare successful launches. Please visit the ATOM Academy website, where you will find the list of experts.
And that's not all. Jürgen says that since the shared mobility industry is evolving fast, there will be new ways to optimize the operations, and the ATOM Academy will make sure to keep its students up to date. “For example, now MaaS is a big thing. In addition, we have created a feedback system for ATOM Academy users so they are able to provide feedback about subjects they would like to know more about,” says Jürgen. Furthermore, he emphasizes that all this content could be useful for those still considering setting up a micromobility sharing business.
The ATOM Academy is free of charge for existing customers. “But, if there is someone, who is seriously considering starting a business then, we have an option to offer to go through the ATOM Academy content with a small one-time investment, which will later be deducted from the software price. So it’s an investment as well as a commitment,” explains Jürgen.
Apply for the ATOM Academy by filling in the application form here.

🔒 We're proud to announce that ATOM Mobility is now officially certified to ISO/IEC 27001 and ISO/IEC 27701, reinforcing our commitment to the highest standards of information security and privacy. Learn what these internationally recognized certifications mean, why they matter for mobility operators, and how they help protect your business and customer data.
At ATOM Mobility, trust has always been one of the foundations of our platform. Every day, mobility operators ranging from small operators to entreprises around the world rely on us to manage their fleets, customer data and day-to-day operations. That's why we're proud to announce that ATOM Mobility has officially achieved both ISO 27001 and ISO 27701 certification.
These internationally recognized standards demonstrate our commitment to protecting information, managing cybersecurity risks, and ensuring privacy is built into every aspect of our platform.
What do these certifications mean?
ISO 27001 is the leading international standard for information security management. It confirms that ATOM Mobility has implemented a comprehensive Information Security Management System (ISMS) with processes designed to identify, assess, and mitigate security risks across the organization.
ISO 27701 extends this framework by focusing specifically on privacy information management. It validates that we have established robust processes for handling personal data responsibly, transparently, and in accordance with internationally recognized privacy practices.
Together, these certifications provide independent verification that security and privacy are embedded into how we build, operate, and continuously improve our software.
Why this matters for our customers
Mobility platforms process sensitive operational and customer information every day, from user accounts and payment data to fleet operations and business analytics. Protecting this information is not just a technical requirement - it's a responsibility. The certification scope covers ATOM Mobility's SaaS platform and the internal processes used to develop, operate, and support it.
For our customers, this provides additional confidence that:
- Information security is managed according to internationally recognized best practices.
- Customer and personal data are protected through well-defined privacy controls.
- Risks are continuously assessed, monitored, and improved.
- Security is integrated into our development and operational processes and not added as an afterthought.
- Our security and privacy practices are independently audited and continuously improved.
Whether you're launching a new shared mobility service or operating thousands of vehicles across multiple cities, you can rely on ATOM Mobility to support your business with a platform built around security, privacy, and reliability.
More than a certification
Achieving ISO 27001 and ISO 27701 wasn't simply about passing an audit.
It required months of reviewing internal processes, strengthening security controls, documenting procedures, training our team, and ensuring that security and privacy are integrated throughout the organization. While the certifications mark an important milestone, they also represent an ongoing commitment.
Maintaining these standards means continuously evaluating risks, improving processes, and adapting to an evolving cybersecurity landscape. For us, this is not the finish line it's another step in building a platform our customers can trust for years to come.
A special thank you to TestDevLab
This achievement would not have been possible without the expertise and guidance of TestDevLab, who supported us throughout the preparation and certification process.
From helping us assess our existing processes to providing practical recommendations and guiding us through the audit journey, their team played an important role in helping us reach this milestone.
"ATOM Mobility approached certification the right way - not as a compliance exercise, but as a chance to formalise and strengthen how they handle customer data. That mindset is what made the process efficient, and it's what will keep the certification meaningful long after the audit."
"For any SaaS platform handling operational and personal data at scale, security and privacy can't be an afterthought bolted on before a procurement review. ISO 27001 and ISO 27701 give companies a common language for proving that data protection is built into how the business runs - the processes, the controls, the accountability. Increasingly, that's not a competitive advantage; it's the baseline customers and regulators expect."
We're grateful for their professionalism, knowledge, and partnership throughout this project.
Looking ahead
As shared mobility continues to grow, so do expectations around cybersecurity, privacy, and compliance. Operators, cities, enterprise customers, and public authorities all expect technology providers to meet the highest standards when it comes to protecting sensitive information.
Achieving ISO 27001 and ISO 27701 reinforces our commitment to delivering a secure, reliable, and privacy-focused platform for mobility operators worldwide.
We'd like to thank our customers, partners, and team members for their continued trust. We'll keep investing in security, privacy, and operational excellence so you can focus on growing your mobility business with confidence.
Ready to build a secure mobility service?
Whether you're launching a new shared mobility operation or scaling an existing fleet, security and privacy should never be an afterthought. At ATOM Mobility, we're committed to providing a platform that combines enterprise-grade security with the flexibility operators need to grow.
If you'd like to learn more about our platform or see how ATOM Mobility can support your business, book a demo with our team. We'll show you how our software helps operators around the world launch, manage, and scale successful mobility services backed by internationally recognized security and privacy standards.
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🛴 Launching a scooter-sharing business takes much more than buying scooters and publishing an app. Choosing the right city, selecting reliable hardware, planning operations, and investing in software that can scale all play a major role in building a successful mobility business. This guide walks you through every stage of the process, from market research and business model selection to fleet management, customer acquisition, and how operators can launch in as little as 20 days.
Launching a scooter-sharing business no longer requires millions in funding or a team of software engineers. What once took large mobility companies years to build can now be launched in a matter of weeks. The challenge has shifted from technology to execution. Today's operators compete on reliability, operational efficiency, and the ability to work with cities rather than around them.
The opportunity, however, remains strong. According to the 2025 European Shared Mobility Index, Europe recorded more than 640 million shared mobility trips in 2024, with scooters remaining one of the largest mobility segments. For entrepreneurs looking to enter the market, the biggest advantage is that they no longer have to build everything from scratch. Proven business models, mature hardware, and established software platforms have made launching a scooter-sharing service much more accessible than it was just a few years ago.
Here's what to consider before launching your first fleet.
Step 1: Choose the right city
The success of a scooter-sharing business often depends more on the city than on the scooters themselves. Before investing in vehicles, take time to understand the local market. Does the city issue permits for scooter-sharing operators? Are there already established competitors? Is the population dense enough to support frequent short trips? Well-developed cycling infrastructure and strong public transport networks can also work in your favour by creating first and last mile travel opportunities. Competition isn't necessarily a bad sign. If multiple operators are already active, it usually means there is proven demand. The challenge is understanding whether there's room for another service and how your business can differentiate itself.
Step 2: Build a business model that fits your market
One of the first decisions is choosing how riders will use your service. Some operators choose a free-floating model, where scooters can be picked up and parked anywhere within a designated service area. Others prefer station-based systems that require trips to start and end at fixed locations. Free-floating fleets offer greater flexibility for users, while station-based systems usually provide more predictable operations, simpler charging logistics, and fewer parking issues.
Pricing deserves just as much attention. Many operators combine an unlock fee with per-minute pricing, while others introduce subscriptions, ride bundles, or daily passes for frequent users. It's also worth defining your target utilisation rate before purchasing vehicles. A fleet of 200 scooters averaging five trips per day is generally a healthier business than a fleet of 500 scooters averaging only one or two.
Step 3: Choose hardware that will last
Buying scooters is only one part of the investment. Operators should look beyond purchase price and evaluate durability, battery capacity, weather resistance, maintenance requirements, spare part availability, and the total cost of ownership over several years.
The hardware inside each scooter is equally important. GPS tracking, remote locking, battery monitoring, vehicle diagnostics, and theft protection all depend on reliable IoT connectivity. Many newer operators also choose swappable battery systems because they reduce downtime and allow batteries to be replaced on the street instead of transporting scooters back to a warehouse for charging.
Choosing hardware that integrates smoothly with your software platform will make expansion much easier later on.
Step 4: Select software that can grow with your business
The customer usually sees only the mobile app, but software runs almost every part of a scooter-sharing business. Beyond booking and payments, operators need tools for fleet management, pricing, subscriptions, maintenance scheduling, customer support, analytics, reporting, and day-to-day administration. As fleets grow, managing these processes manually quickly becomes unrealistic. When comparing software providers, look beyond the list of features. Consider how well the platform integrates with your hardware, whether new vehicle types can be added later, and how much of the daily operational work can be automated, what other operators are saying about the software.
Platforms such as ATOM Mobility's vehicle-sharing software bring rider apps, fleet management, payments, maintenance workflows, and analytics together in one system, allowing operators to manage the business without relying on multiple disconnected tools.
Step 5: Think about your first riders before launch day
Successful operators usually spend weeks preparing their first marketing campaigns before the fleet goes live. Referral programmes can encourage existing users to invite friends, while partnerships with universities, hotels, offices, residential developments, and local businesses help introduce the service to potential riders. Introductory discounts often work well during launch, but long-term success depends on giving people a reason to keep coming back after the promotion ends.
Step 6: Prepare your operations before the first ride
Many mobility businesses don't struggle because demand is low – they struggle because operations become difficult to manage as the fleet grows. Before launch, operators should already have clear procedures covering:
- vehicle inspections
- charging and battery swaps
- maintenance and repairs
- fleet balancing
- customer support
- incident reporting
It is also worth deciding when operational action should be triggered. For example, at what battery level should a scooter be collected? How many inactive hours should pass before a vehicle is relocated? When should damaged scooters automatically be removed from service? Answering these questions early helps create consistent operations as the business grows.
How long does it actually take to launch?
Building custom mobility software from scratch can easily take 6-12 months or more, particularly when mobile apps, payments, IoT integrations, and fleet management systems all need to be developed from 0. Custom mobility software also costs 10 times more and may not be delivered in time.
Using a white-label platform shortens that process considerably. With ATOM Mobility's vehicle-sharing platform, operators can often launch in as little as 20 days, depending on branding, hardware integrations, payment setup, and operational readiness. That allows founders to spend less time developing software and more time preparing the business itself.
Launching a scooter-sharing business has never been easier from a technical perspective, but long-term success still depends on execution. Choosing the right city, investing in reliable hardware, selecting software that can grow with the business, and establishing strong operational processes all have a much bigger impact than simply deploying more scooters. The operators that build those foundations early are usually the ones best positioned to scale in the years that follow.
Want to learn more?
For entrepreneurs who want to dive deeper, ATOM Academy (https://www.atommobility.com/academy) is a free online learning platform created by mobility industry experts. It includes practical video courses covering topics such as:
- How to launch a shared mobility business
- Fleet operations and maintenance best practices
- Pricing and business models
- Marketing, support and customer acquisition
- Mobility software tutorials and platform walkthroughs
- Industry trends and expert insights
Whether you're preparing to launch your first fleet or looking to optimise an existing operation, the Academy provides practical guidance based on real-world experience from hundreds of mobility projects worldwide.


