ATOM Mobility launches a unique product - micromobility academy
February 28, 2022
min. read
ATOM mobility, the company that helps to build a micromobility business, has just launched the ATOM Academy. The goal is to educate people, who are willing to start a business in this specific field or improve operations.
“The whole idea of ATOM is to provide more than just software. And the ATOM Academy is one step closer to the goal. We want to educate our customers, as well as provide them with an understanding of what is available out there and how all these technologies can help them to be more efficient in their business,” says Jürgen Sahtel, Head of the ATOM Academy.
The content is based on extensive knowledge of various industry leaders as well as ATOM's own insights from operating the first scooter-sharing business in Riga, Latvia. Moreover, during the process of creating the academy program, ATOM interviewed its customer base so it got valuable feedback about what its customers would be interested in. However, the focus is on topics that could save customers time and money in this business.
Help for beginners, valuable at any stage
At first, the idea was that the ATOM Academy would be a great help to ATOM customers. Most of them are at a very early stage - they buy software and hardware from the manufacturer. However, maybe they still don’t know exactly how to run this business. The ATOM Academy is there to help them figure it out: “There are situations in which entrepreneurially-minded people visit a city and see scooters. Then they go back to their city and decide that vehicle sharing should also be available in their small community. So how can they make this happen? In most cases, they don't know anything about procedures or best practices or what is actually needed to make this scenario a reality. The ATOM Academy is intended to help with that. So when a new customer comes along, he can have a blueprint to follow based on industry standards and knowledge, as well as contacts of people that might help,” says Jürgen.
The content is tailored for all stages of companies, including larger ones that want to expand their businesses to different cities and countries. All the content at ATOM Academy is available in video format through the website. There are currently three blocks of content - getting started, launching and operations, as well as optimization and growth. Overall, 15+ units are available with an average length of 35 minutes, so it would take few weeks to a month to go through all ATOM Academy courses. It is recommended that participants watch at least one video in two days and take notes. Afterward, it is possible to arrange a meeting with Jürgen at any time to discuss questions that arise along the way.
Industry experts available free of charge
All lectures are in the format of conversations with the leading experts in shared micromobility. They have all launched successful businesses in the field. For example, Polina Mikhaylova is a co-founder of KNOT - the company that designs, produces, and installs docking stations for scooter services. Sébastien Marteau is responsible for business development at Fluctuo. The company aggregates more than 200 shared-mobility fleets and provides insights into a target city's shared mobility metrics and trends allowing operators to prepare successful launches. Please visit the ATOM Academy website, where you will find the list of experts.
And that's not all. Jürgen says that since the shared mobility industry is evolving fast, there will be new ways to optimize the operations, and the ATOM Academy will make sure to keep its students up to date. “For example, now MaaS is a big thing. In addition, we have created a feedback system for ATOM Academy users so they are able to provide feedback about subjects they would like to know more about,” says Jürgen. Furthermore, he emphasizes that all this content could be useful for those still considering setting up a micromobility sharing business.
The ATOM Academy is free of charge for existing customers. “But, if there is someone, who is seriously considering starting a business then, we have an option to offer to go through the ATOM Academy content with a small one-time investment, which will later be deducted from the software price. So it’s an investment as well as a commitment,” explains Jürgen.
Apply for the ATOM Academy by filling in the application form here.
Interested in launching your own mobility platform?
Click below to learn more or request a demo.
Blog
ATOM Connect 2026: Bringing the shared micromobility industry together
The micromobility industry doesn’t need another generic mobility conference. 🚫🎤 It needs real conversations between operators who are actually in the field. ⚙️ That’s exactly what ATOM Connect 2026 is built for. 🎯🤝
February 25, 2026
min. read
The shared mobility industry is evolving rapidly. Operators are navigating scaling challenges, regulatory complexity, hardware decisions, fleet optimization, and new integration models, all while aiming for sustainable growth.
That’s exactly why ATOM Mobility is organizing ATOM Connect 2026.
Our previous edition of ATOM Connect brought together professionals from the car sharing and rental industry for focused, high-quality discussions and networking. This year, we are narrowing the focus and dedicating the entire event to one fast-moving segment of the industry: shared micromobility.
ATOM Connect 2026 is designed specifically for operators, partners, and decision-makers working in shared micromobility. It is not a broad mobility conference or a public exhibition. It is a curated space for industry professionals to exchange practical experience, insights, and lessons learned.
On May 14th, 2026 in Riga, we will once again bring the community together, this time with a clear focus on micromobility.
What to expect
This year’s agenda will address the real operational and strategic questions shaping shared micromobility today:
- Scaling fleets sustainably
- Multi-vehicle operations beyond scooters
- Regulatory cooperation and long-term city partnerships
- Data-driven fleet optimization
- MaaS integration and ecosystem collaboration
- Marketing and automation for growth
As usual, we aim to host both local and international operators from smaller, fast-growing fleets to established large-scale players alongside hardware providers and ecosystem partners.
On stage, you’ll hear from leading shared mobility companies - including Segway on hardware partnerships, Umob on MaaS integration, Anadue on data-driven fleet intelligence, Elerent on multi-vehicle operational realities and more insightful discussions.
The goal is simple: meaningful discussions with people who understand the operational realities of the industry.
A curated, industry-focused event
ATOM Connect is free to attend, but participation is industry-focused (each submission is manually reviewed and verified). We are intentionally keeping the audience relevant and aligned to ensure high-quality conversations and valuable networking.
If you work in shared micromobility and would like to join the event, you can find the full agenda and register here:
👉 https://www.atommobility.com/atom-connect-2026
In the coming weeks, we will be revealing more speakers and additional agenda updates. We look forward to bringing the industry together again.
Blog
Unmet demand heatmap: Turn missed searches into measurable revenue growth
📉 Every unmet search is lost revenue. The unmet demand heatmap shows where users actively searched for vehicles but none were available - giving operators clear, search-based demand signals to rebalance fleets 🚚, improve conversions 📈, and grow smarter 🧠.
February 17, 2026
min. read
Fleet operators don’t lose revenue because of lack of demand - they lose it because demand appears in the wrong place at the wrong time. That’s exactly the problem the Unmet demand heatmap solves.
This new analytics layer from ATOM Mobility shows where users actively searched for vehicles but couldn’t find any within reach. Not guesses. Not assumptions. Real, proven demand currently left on the table.
What is the unmet demand heatmap?
The unmet demand heatmap highlights locations where:
- A user opened the app
- Actively searched for available vehicles
- No vehicle was found within the defined search radius
In other words: high-intent users who wanted to ride, but couldn’t. Unlike generic “app open” data, unmet demand is recorded only when a real vehicle search happens, making this one of the most actionable datasets for operators.
Why unmet demand is more valuable than app opens
Many analytics tools track where users open the app (ATOM Mobility provides this data too). That’s useful - but incomplete. Unmet demand answers a much stronger question:
Where did users try to ride and failed? That difference matters.
Unmet demand data is:
✅ Intent-driven (search-based, not passive)
✅ Directly tied to lost revenue
✅ Immediately actionable for rebalancing and expansion
✅ Credible for discussions with cities and partners
How it works
Here’s how the logic is implemented under the hood:
1. Search-based trigger. Unmet demand is recorded only when a user performs a vehicle search. No search = no data point.
2. Distance threshold. If no vehicle is available within 1,000 meters, unmet demand is logged.
- The radius can be customized per operator
- Adaptable for dense cities vs. suburban or rural areas
3. Shared + private fleet support. The feature tracks unmet demand for:
- Shared fleets
- Private / restricted fleets (e.g. corporate, residential, campus)
This gives operators a full picture across all use cases.
4. GPS validation. Data is collected only when:
- GPS is enabled
- Location data is successfully received
This ensures accuracy and avoids noise.
Smart data optimization (no inflated demand)
To prevent multiple searches from the same user artificially inflating demand, the system applies intelligent filtering:
- After a location is stored, a 30-minute cooldown is activated
- If the same user searches again within 30 minutes And within 100 meters of the previous location → the record is skipped
- After 30 minutes, a new record is stored - even if the location is unchanged
Result: clean, realistic demand signals, not spammy heatmaps.
Why this matters for operators
📈 Increase revenue
Unmet demand shows exactly where vehicles are missing allowing you to:
- Rebalance fleets faster
- Expand into proven demand zones
- Reduce failed searches and lost rides
🚚 Smarter rebalancing
Instead of guessing where to move vehicles, teams can prioritize:
- High-intent demand hotspots
- Time-based demand patterns
- Areas with repeated unmet searches
🏙 Stronger city conversations
Unmet demand heatmaps are powerful evidence for:
- Permit negotiations
- Zone expansions
- Infrastructure requests
- Data-backed urban planning discussions
📊 Higher conversion rates
Placing vehicles where users actually search improves:
- Search → ride conversion
- User satisfaction
- Retention over time
Built for real operational use
The new unmet demand heatmap is designed to work alongside other analytics layers, including:
- Popular routes heatmap
- Open app heatmap
- Start & end locations heatmap
Operators can also:
- Toggle zone visibility across heatmaps
- Adjust time periods (performance-optimized)
- Combine insights for strategic fleet planning
From missed demand to competitive advantage
Every unmet search is a signal. Every signal is a potential ride. Every ride is revenue. With the unmet demand heatmap, operators stop guessing and start placing vehicles exactly where demand already exists.
👉 If you want to see how unmet demand can unlock growth for your fleet, book a demo with ATOM Mobility and explore how advanced heatmaps turn data into decisions.
Driver App demo credentials - Email: test@atom.com, Password: driver
